Shana Keith Email & Phone Number

Atlanta

Create and implement the national public relations strategy for Cox Communications’ commercial services division, Cox Business ($1.4B in revenue).

--Managed PR strategy and execution for $480M provider of small business technology solutions. --Responsible for external content including press releases, customer newsletter, bylined articles, case studies, awards, editorial pitches, executive biographies and webinar content.--Lead several key initiatives with Internal Communications to ensure PR/Marketing strategy effectively communicated to employees while highlighting to external audiences Cbeyond's unique culture.--Managed relationships with key media contacts to ensure positive, ongoing coverage; secured exposure in Forbes, CNN and a wealth of local, vertical and online outlets. --Created and drove social media strategy including execution on Twitter, Facebook, LinkedIn, Google + and company's first-ever blog SMBspot.com; efforts have resulted in improved online reputation. --Lead Field Marketing team driving local, grassroots plans across 14 markets to expand visibility of Cbeyond brand and drive sales leads.--Created company's first-ever educational event series including "The Power of Social Media" in 2010 (8 events total) creating over 1600 leads and "Recession Confessions" in 2011 (3 events total) generating 750 leads.--Managed four direct reports and public relations firm on day-to-day initiatives.

Lead two accounts including Sage Software (makers of Peachtree Accounting and ACT!) and Geeks on Call Lead $1.3M PR campaign for Geeks on Call designed to raise national and local visibility Drove strategy for Georgia Pacific's Dixie Product PR for the MommyCast partnership Created and executed on the American Cancer Society's 2008 Great American Health Challenge strategic plan Held responsibility for continued organic growth and net new business Held track record of long-term client retention

Managed day-to-day accounts as lead on client business, working on strategy and execution of PR programs Maintained active role in business development, regularly generating leads for Porter Novelli and winning new businessDrove new thinking and innovation in client PR programs Managed client budgets effectively Mentored and developed staff Worked with clients through major acquisitions and developed the internal and external PR initiatives around company change Worked on several pieces of business including HP, Aflac, Dixie, Sage Software, Witness Systems and Geeks on Call

Provided counsel to clients on PR/marketing strategy Pitched and secured local and national business, information technology and vertical market press coverage regularly on behalf of clients Coached and prepared senior executives for press meetings through briefing documents and one-on-one meetings Attended tradeshows with clients to ensure smooth press briefings, consistent and clear messaging and positive media coverage following the event Wrote PR documents including news releases, bylined articles, media alerts, and creative memos/plans Applied market awareness on a daily basis to provide insightful PR counsel through news tracking and evaluation Assisted and presented in new business wins Developed an expertise in the area of media relations, specifically in the area of ERP and CRMWorked directly with client's customers to draft case studies and screen for media opportunities Major clients included: PeopleSoft, Motorola, BellSouth, Best Software, Witness Systems, Jacada and One Touch

Submitted and won award opportunities in target publications and organizations for clients Pitched and secured speaking opportunities Created media reports on a monthly basis for client's sales teams to improve sales effectiveness

Developed one-on-one relationships with clients through weekly meetings and direct interaction on projectsMaintained calendars including editorial, awards, and speaking opportunities Maintained press/analyst lists and developed media briefing materialsDrafted tradeshow and press tour briefing books to prep clients for press meetings

Tracked client news and prepared daily news reports Assisted with media briefing materials for clients Pitched media appointments for executives Assisted with tradeshow and press tour briefing books to prep clients for press meetings Tracked editorial calendar opportunities and pitched on behalf of clients

Public Relations

Bachelor'S Degree, Public Relations

Activities and Societies: Public Relations Student Society of America

Bachelor'S Degree, Public Relations