Shanalda Burden Email & Phone Number

Knoxville, Tennessee Area

Sweetwater, Tn 37874

Specializing in branding and new business development. Planning and implementing sales, marketing and product strategy programs. Targeting trends toward existing and new markets by creating and maintaining excellent customer relations.• Develops and implements strategic marketing sales plans, and forecasts to achieve corporate objectives for products and services.• Plans and oversees advertising and promotion activities including: print, online, and electronic media.• Creates product positioning, packaging, and pricing strategy.• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.• Establishes and maintains relationships with industry influences and key strategic partners.• Represents company at trade association meetings to promote products.

Vonore, Tennessee

Coordinating multiple locations throughout the area while focusing on planning, developing, and implementing all of the organizations marketing strategies, communications, and public relations with all potential customers. Primarily specializing in development, design, and implementation of our support materials in the area of marketing, sales, communications, and customer relations. • Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy - including events, digital marketing, and PR.• Branding commercial objectives by providing them with materials and presentations.• Ensuring that the marketing objectives are implemented by the marketing team.• Work closely with product management team to define marketing materials and programs.• Manage social media presence and direct programs to improve social media reputation and recognition.• Developing and delivering marketing and communications strategies for the organization.• Undertake continuous analysis of competitive environment and consumer trends• Plan and execute all web, SEO/SEM, marketing database, email, social media and advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals • Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies

Bachelor Of Arts (B.A.), Christian Education

Associate Of Arts (A.A.), Design And Visual Communications, General

Activities and Societies: Phi Theta Kappa