Responsible for driving Brand Equity across all touch points and driving digital influence. To ensure the field force operations (retail executives) are in line with the organization's objectives, within the assigned budget.KEY ACTIVITIES AND RESPONSIBILITIES :Brand:○ Develop and implement marketing programs to build the Brand across all touchpoints including Online, Offline, and Service○ Support All initiatives on D2C and Digital marketing - Build online Brand Equity, Develop engaging content to drive imagery and conversion across various touchpoints in the Consumer Digital Journey○ Develop Shopper communication to deliver excellence in the last three feet○ Appointment and management of the agencies○ Ensure execution of the brand guidelines across the marketingcommunications and elementsDigital:○ Drive Category awareness and imagery through top and mid-funnel campaigns - media planning, execution, and spending ROI○ Drive best-in-class digital content marketing strategy to drive category leadership○ Appointment and management of the agencies○ Build & strengthen the PBSQ score for the brand.Consumer Research:○ Develop a deep understanding of consumers, trade, and markets,○ Be the consumer insights and knowledge champion○ Actively assess the impact of initiatives by brand trackingTrade Marketing:○ Executing and Driving all the activities related to secondary sales○ Responsible for Planogram Management○ Responsible for ATL/BTL activities and activation Product Marketing:○ Be the voice of customers; aggregate and synthesize feedback and product ideas from user research, market insights, and extensive product understanding, to assess business impact and influence product development.○ Be responsible for the product’s GTM plans; manage all aspects of product launches and rollout strategy. ○ Coordinate testing of new features and products for relevant target audiences. Track product launches and measures their success.

• Launched Kinley water & Thums Up Current in Bangladesh. New Pack Launched for Coke, Sprite & Fanta including Coke Zero and Sprite Zero. Solely responsible for QSR outlets of CP Bangladesh, AG Food & Grameen Phone.• Responsible for Outdoor Execution, Activation and Event Management.• Develop brand wise yearly media, activation & outdoor/ in-store visibility strategy and plan.• Develop strong execution monitoring system.• Bring innovation in-terms of Media/ Outdoor/ Activation ideas.• Work closely with Media/ Outdoor/ Activation agencies and bring efficiencies in-terms of cost and quality.• Responsible for developing/establishing segment wise execution of process model in the market, in conjunction with Shopper Marketing Area, Trade/Customer Marketing Area and local POS.• Define the desired segmented execution process state, evaluate with sales team and develop plans to improve segmented execution process capabilities.• Work closely with sales team to assure “Segmented Execution Guidelines” fulfillment, alignment and execution has been implemented as designed.• Coordinate promotional work.• Analyse sales statistics to determine business growth potential.• Based on market intelligence undertake continuous benchmarking and distribution/pricing analysis, assessing market opportunities and providing recommendations.

• Coordinating, launching & re-launching program. Responsible for Launching Salt Shield, Royale Teflon & Royale Aspira in Bangladesh Market.• Generating different consumer promotion ideas & Trade Marketing Planning & Execution.• Overseeing the moving of TVC, RDC, print media advertisement, event & outdoor activities.• Supervising all promotional campaigns (ATL, BTL &TTL). Handling outdoor like Dealer signboard, CW Makeover, Billboard, and wall painting.• Develop and manage BTL budgets for POS and program execution• Implement the Channel Partner Management Process effectively, which includes aligning vision and mission, claim settlement and all other needs.• All coordination with Vendors, Agency, Factory, Depot and Sales team for all Marketing initiatives including but not limited to packaging, NPI, Market research, Market intelligence, BTL activities, Training, Service initiatives and so on.• Analysing potential partner relationships to ensure the smooth growth of company’s Market share. • Planning & monitoring annual and monthly marketing budget.• Formulating brand wise marketing strategies & overseeing ongoing brand activities.• Forecasting & identifying trends & challenges in the market.• Re-searching consumer markets, monitoring market, treads and identifying potential areas to invest.

• Responsible for the Launching campaign of New Automobiles, Commercial Vehicle & Runner Plaza.• Responsible for company Logo Changing.• Responsible for Media Buying, RDC and TVC broadcast Planning & Managing advertising and promotion funds.• Responsible for brand building, liaising with agencies & organizing promotional activities.• Preparation of quarterly and yearly Marketing plan.• Sales analysis and follow up for strategy implementation.• Ensuring brand profitability & Execution of trade and promotional activities.