Shanan Ericson Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

C suite leaders are increasingly relying on Adobe to help them solve their biggest challenges and increase loyalty, retention, acquisition, and revenue. I help customers realize these goals through the use of storytelling using the Adobe Experience Cloud platform. I work with a team of seasoned professions to identify and present Adobe solutions that includes Adobe Analytics, Target, Campaign, Marketo, Audience Manager, Ad Cloud, AEM assets and sites, Magento Commerce Cloud to solve complex technical challenges such as integrating multiple data systems via multiple protocols, implementing a solution that can provide real-time decisions for millions of customers, and connecting customers to all the products in the Adobe Experience Cloud. Adobe Experience Cloud: https://www.adobe.com/experience-cloud.html

Armonk, New York, Ny, Us

* I build strong relationships with my Channel Business Partners Internationally to ensure that they are knowledgeable about the Watson Customer Engagement portfolio and I proudly work as part of their team. I demo solutions for their clients, for their team and for all titles. * Proactively and effectively identify Channel Business Partner needs, understand business, Clients, and drivers behind specific requests from their clients/customers to demo or support them to a win. * Build and deliver custom presentations and demonstrations that are solution focused that meet specific BP or client business requirements. * Work with existing Clients with Digital Strategy and how best to implement the IBM Watson Cloud solution-Watson Customer Engagement Portfolio - WCA, WMI, CXA, WCH, Real-Time Personalization, Social Audiences, DMP/DSPs, and endpoints integrated through UBX to extend existing martech already in use by customers. * Work closely with Product Marketing and Management teams to demonstrate newly released features and stay current on all the product features and offerings* Discuss & demonstrate IBM Watson Cloud's technical architecture and integration model* Assist in the preparation of RFP responses and deliver technical and sales oriented presentations to customer’s technical staff and senior management* Maintain high level knowledge of competitive product lines, especially as it relates to technical strengths and weaknesses of the competitor's products* Provide continuous knowledge transfer to Business Partners and Sellers regarding technical aspects and benefits of the IBM Watson Customer Engagement portfolio and services

Des Moines, Ia, Us

-Responsible for the Kraft Heinz Digital Account-Strategically guide, develop and execute digital marketing strategy ecosystem for email, web, and mobile using ESP features and functionalities that include: DataExtensions (SQL), Swift IQ, BrightTag, Turn, SiteCore, XML, LiveClicker(RealTime), MovableInk, SPSS, are just a few of the new digital technologies used to deliver rich, engaging and integrated digital experiences for Kraft Foods - (B2C) USGM, Comida, FirstTaste, Real Women of Philadelphia, and (B2B) Foodservices. -I keep abreast of the latest digital marketing trends and techniques in order to maintain the MXM's competitive advantage while exploring and understand the impact of innovation areas (i.e. geotargeting, mobile, etc.) and provide recommendations. -Present webinars and whitepapers to the MXM Organization that demonstrate email capabilities and case studies of execution strategies accomplished by our team using the latest emerging digital trends and best market practices.-Use analytics and data-driven insights to identify opportunities and to ensure an optimal email and online experience. -Lead development of brand strategy, marketing plans and marketing programs for Clients using the following tactics: All Digital Marketing activities that include ROI/KPI analysis, forecasting, budget, deliverability/inbox strategies, strategic and tactical marketing plans, advanced test planning, promotional calendars, abandon cart, browse, search, SEO, eComm, Weather, YMAL, Dynamic and Real-Time Content strategies, segmentation definition/analysis,and transition Clients from static batch-and-blast to cognitive data-driven strategies that easily achieved all marking goals assigned. -Have strategically developed, executed, and analyzed advanced strategies for Predictive tactics, advanced cognitive messsaging and display, as well as real-time data implementations.

Chelmsford, Ma, Us

Support geographically-disbursed sales team with prospect presentations, product demonstrations, RFP responses and proposals, and best practice seminars to help close digital messaging business. Create email acquisition, conversion and retention programs, either as part of multichannel programs or as standalone programs.Assist clients and managers with defining email marketing strategy, execution, technology, deliverability, and government compliance. Provide thought leadership on digital messaging to existing client base as well as internal staff. Speak at client events and sales meetings on digital messaging and digital marketing.

Chelmsford, Ma, Us

Postfuture is a leading Email Service Provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class technology platform that automates broadcast and transactional email delivery with secure print-at-home incentives, surveys and data management solutions. Our technology solutions typically integrate remotely with corporate databases to create mission critical eCRM solutions for large, distributed enterprises. The company distinguishes itself from ordinary e-mail marketing, eCRM and e-mail ASP offerings by providing an enterprise-wide technology platform that links centrally managed customer databases with locally managed marketing programs. Postfuture is a Deloitte & Touche Fast-50 / Fast-500 company, Inc. 500 company and top ranked Email Service Provider by leading independent industry analysts.

Gb

• Managed all aspects of Global support operations for the TIBCO BPM Software Suite• Traveled onsite to work with premier customers to identify bottlenecks and discuss plans for improvement using BPM technologies• Define, implement, and manage process and Engineer schedules for out of hours support for US Region for Follow-The-Sun-Support that included Europe and Asia teams• Anticipate future workforce needs and plan for resource development and hiring accordingly

Plano, Tx, Us

• Managed a technical team of 8 that handled tier I & II product line tickets • Documented guidelines and procedures, training workbooks, and appropriate equipment procedures needed to support our product• Implemented a customized full cycle support process, that included searchable knowledgebase, FAQ's, Inquiry tracking, and comprehensive reports that can be easily analyzed with the Fuego software• Developed BPM process to disseminate a Quarterly Support Newsletter to all registered Customers and partners Developed delivery methodology, call center requirements, and consulted on work plans for implementations.

Bachelor, Marketing/Marketing Management, General

2 Year Program, Specialized Sales Training Of Digital Technologies