Shanan Winters Email & Phone Number

Glendale, Az, Us

Plano, Texas, Us

Riverside, Ca, Us

Engaged with cross-functional teams to develop and execute GTM strategies for XDR and CNAPPcybersecurity solutions. Developed messaging and personas, identified and studied competitors, andcreated clear messaging for global audiences across both private and government organizations.Created and maintained buyer personas, product briefs, data sheets, use cases, case studies,battle cards, web content, and other product marketing collateral. Briefed analysts on upcoming feature releases.• Distills complex ideas into provoking product marketing materials and thought leadership copy that engages audiences, increases site dwell time, and advances buyer’s journey progression • Quickly learns new topics, aligns them with buyer personas and customer needs, and refines value propositions so that they resonate with target markets• Develops clear messaging that serves as a foundation for datasheets, whitepapers, marketing emails, website content, etc.• Works directly with product managers, executive leadership, human resources, legal, and other cross-functional team members to lead GTM strategies from concept through execution • Conducts regular competitive research to educate sales teams, develop battle cards, create take-out campaigns, and inform product strategy and roadmap decisions• Works collaboratively with subject matter experts, technologists, and development teams to capture salient features and capabilities and include them in relevant marketing materials• Conducts deep research into untapped markets to identify opportunities for expansion and refine personas• Works directly with sales reps, customers, and partners to illuminate product value in the market and share real-world success stories

Los Altos, California, Us

Contracted through Expert Support with CloudPassage and Fidelis Cybersecurity Creative, providingproduct and marketing support. Deliverables included timely asset creation, including whitepapers, blogposts, social campaigns, video scripts, etc. Regularly analyzed Marketo data and shifted strategies tomaximize conversion rates from content and campaigns. Also:* Developed a pitch deck for a B2C meal delivery service * Helped Expert Support re-message their business value and write CEO-driven web copy. Increased engagement and conversion rates significantly over 6 months.

Worked independently with agencies and brands, both in technology and in other markets, to analyzecustomer needs, understand products and offerings, and generate strategic marketing assets thatincreased engagement and generated MQLs.* Achieved deeper market penetration for clients in active markets* Targeted new customer segments and helped clients break into new markets* Harnessed disruption and refocused stale messaging for a new generation of consumers* Maximized engagement by consulting on marketing platform use and marketing data analysis* Helped clients gain actionable insights into campaigns for retargeting and lead qualification

Scottsdale, Arizona, Us

Worked in a high-energy agency environment to create award-winning content for industry-leading B2Band B2C technology brands. Generated messaging platforms, websites, nurture emails, social mediaposts, digital assets, print collateral, trade show booth copy, and more.* 2017: Wrote all copy for "Dell EDU Roadshow in a Box" - a multi-faceted, turnkey marketing programthat won a Platinum MarCom awardShanan Winters - page 2* Created all campaign copy for a Fortune 100 technology company, including kickoff mailers,nurture emails, quick-reference cards, infographics, social posts, video scripts and the script for a VRexperience.* Interviewed VP-level executives from all geo-locations for a major tech brand and crafted their globalmarketing strategic narrative, used to align their global marketing team.* Conducted research into genomics and created a case study featuring the big data computationalcapabilities of one brand's data center solution.* Wrote copy for the new FlexPod.com* Ghostwrote blog posts and copy for infographics that were featured on Forbes, Convince and Convert,Entrepreneur, and more.

Scottsdale, Arizona, Us

Straddled between development and marketing to capture user requirements, document web andapp designs, and build brands from initial concept through go-live, including product and corporatemessaging, pitch decks, sales and marketing assets, social media campaigns, websites, and more.• Interviewed clients to produce copy for websites, email blasts, marketing campaigns, collateral, whitepapers, case studies, blog posts, and video scripts• Worked collaboratively with clients, designers, and developers from project inception throughcompletion and delivery• Supported Gate6 marketing efforts with short- and long-form copy, including landing pages, taglines,site copy, content marketing blog posts, eBooks, whitepapers, case studies, and paid social campaigns• Acted as a business analyst for software development projects to produce epics, user stories, andacceptance criteria; facilitates communication of project requirements between clients and engineers

Primary responsibilities include .NET WCF platform design and development for building N-tier applications in the Real Estate Mortgage and Title industry. Design and develop feature functionality on a multi-tier consumer application using C#/.NET, Microsoft Entity Framework and SQL Server 2012. Client/server and Windows service development on an IIS-hosted platform. Direct interfacing with customers to develop real-time integrations based upon business needs.

Walnut Creek, Ca, Us

Architected a custom RBAC system that provided automated user creation based on human resourcescodes. Implemented codeless provisioning prior to ILM 2007 R2. Designed and developed a secure,web-based back-end administrative tool for the corporate RBAC system.

Palo Alto, Ca, Us

Senior Integration Engineer with Midrange Systems, August 2004 - October 2006 (100% Remote)--------------------------------------------------------------------Worked with the 1200-member, Midrange Systems test organization to consolidate testing platforms, procedures and defect reporting tools. In just over two years, I gathered requirements, metrics and tools inventories from each team, analyzed all data points and did product analysis and bake-off. The end result was a consolidation of over 100 separate testing practices down to three tools, one procedure guide, and one centralized bug reporting database. At project completion, it was estimated that the resulting infrastructure changes would save the company in excess of $50M over the next 10 years.Senior Software Engineer with Unikix, August 2000 – August 2004--------------------------------------------------------------------Designed and developed a unit test turnover process including web-based tools for the uniform and structured hand-over of development engineering unit tests to the quality engineering group. Developed a queuing architecture API for message-handling between legacy Mainframe code and Solaris applications. The API provided porting ability of legacy Cobol code to modern Solaris platforms using native Java code.

Architected and implemented a fuzzy-logic based advertisement retrieval and display system based on marketing rules, coupled with user browsing habits, to display pin-pointed, targeted advertising. The never-released SimplyClick interface implemented web parts and targeted advertising long before such systems were seen on the Internet. Worked collaboratively with the business owners to develop brand images, slogans and marketing materials. Edited presentations for content and accuracy.

New York City, Ny, Us

Web Developer, June 1996 – June 1999--------------------------------------------------------------------Delivered web-based applications for ScienceDirect.com in C++, including e-commerce, search and data-retrieval functionality. Refined ScienceDirect’s web-based search algorithms to cut search times by 70%. Coordinated an effort between the Dayton, New York, London and Amsterdam offices to develop a rapid data-entry system, increasing efficiency by over 200%. Infrastructure Developer, April 1996 – June 1997--------------------------------------------------------------------Designed and developed core infrastructure automation systems in C, providing hands-off management and alerting of the Lexis-Nexis data server applications. Maintained Lexis-Nexis data server integration builds.

Bs, Computer Science / English Writing

Computer Science