Shanan Winters Email & Phone Number

Glendale, AZ, US

Plano, Texas, US

Riverside, CA, US

• Engaged with cross-functional teams to develop and execute GTM strategies for XDR and CNAPPcybersecurity solutions. Developed messaging and personas, identified and studied competitors, andcreated clear messaging for.
• Distills complex ideas into provoking product marketing materials and thought leadership copy that engages audiences, increases site dwell time, and advances buyer’s journey progression
• Quickly learns new topics, aligns them with buyer personas and customer needs, and refines value propositions so that they resonate with target markets
• Develops clear messaging that serves as a foundation for datasheets, whitepapers, marketing emails, website content, etc.
• Works directly with product managers, executive leadership, human resources, legal, and other cross-functional team members to lead GTM strategies from concept through execution
• Conducts regular competitive research to educate sales teams, develop battle cards, create take-out campaigns, and inform product strategy and roadmap decisions

Los Altos, California, US

Contracted through Expert Support with CloudPassage and Fidelis Cybersecurity Creative, providingproduct and marketing support. Deliverables included timely asset creation, including whitepapers, blogposts, social campaigns, video scripts, etc. Regularly analyzed Marketo data and shifted strategies tomaximize conversion rates from content and campaigns..

Worked independently with agencies and brands, both in technology and in other markets, to analyzecustomer needs, understand products and offerings, and generate strategic marketing assets thatincreased engagement and generated MQLs.* Achieved deeper market penetration for clients in active markets* Targeted new customer segments and helped clients break.

Scottsdale, Arizona, US

Worked in a high-energy agency environment to create award-winning content for industry-leading B2Band B2C technology brands. Generated messaging platforms, websites, nurture emails, social mediaposts, digital assets, print collateral, trade show booth copy, and more.* 2017: Wrote all copy for "Dell EDU Roadshow in a Box" - a multi-faceted, turnkey.

Scottsdale, Arizona, US

• Straddled between development and marketing to capture user requirements, document web andapp designs, and build brands from initial concept through go-live, including product and corporatemessaging, pitch decks, sales.
• Interviewed clients to produce copy for websites, email blasts, marketing campaigns, collateral, whitepapers, case studies, blog posts, and video scripts
• Worked collaboratively with clients, designers, and developers from project inception throughcompletion and delivery
• Supported Gate6 marketing efforts with short- and long-form copy, including landing pages, taglines,site copy, content marketing blog posts, eBooks, whitepapers, case studies, and paid social campaigns
• Acted as a business analyst for software development projects to produce epics, user stories, andacceptance criteria; facilitates communication of project requirements between clients and engineers

Primary responsibilities include.NET WCF platform design and development for building N-tier applications in the Real Estate Mortgage and Title industry. Design and develop feature functionality on a multi-tier consumer application using C#/.NET, Microsoft Entity Framework and SQL Server 2012. Client/server and Windows service development on an IIS-hosted.

Walnut Creek, CA, US

Architected a custom RBAC system that provided automated user creation based on human resourcescodes. Implemented codeless provisioning prior to ILM 2007 R2. Designed and developed a secure,web-based back-end administrative tool for the corporate RBAC system.

Palo Alto, CA, US

Senior Integration Engineer with Midrange Systems, August 2004 - October 2006 (100% Remote)--------------------------------------------------------------------Worked with the 1200-member, Midrange Systems test organization to consolidate testing platforms, procedures and defect reporting tools. In just over two years, I gathered requirements, metrics and.

Architected and implemented a fuzzy-logic based advertisement retrieval and display system based on marketing rules, coupled with user browsing habits, to display pin-pointed, targeted advertising. The never-released SimplyClick interface implemented web parts and targeted advertising long before such systems were seen on the Internet. Worked.

New York City, NY, US

Web Developer, June 1996 – June 1999--------------------------------------------------------------------Delivered web-based applications for ScienceDirect.com in C++, including e-commerce, search and data-retrieval functionality. Refined ScienceDirect’s web-based search algorithms to cut search times by 70%. Coordinated an effort between the Dayton, New.

Bs, Computer Science / English Writing

Computer Science