Chief Brand Officer
CurrentOversees strategies and day to day management of marketing, branding, partnership initiatives, content and innovation for the Liberty brand.
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Shana R. Stephenson is listed as Chief Brand Officer at NY LIBERTY at NY LIBERTY, based in New York, New York, United States. AeroLeads shows a work email signal at att.net and a matched LinkedIn profile for Shana R. Stephenson.
Shana R. Stephenson previously worked as Chief Brand Officer at Ny Liberty and Principal at Marquee Matchups. Shana R. Stephenson holds Master Of Science, Sports Business from New York University.
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Shana Renee Stephenson puts the femme in female sports fan and expert. With a decade of sports industry experience, Shana Renee is a true, sports-minded millennial woman, representing the future of sports – knowledgeable, ever-evolving and not easily defined.She is the founder and Editor-in-Chief of All Sports Everything, a New York centric sports blog with a range of lifestyle, news, and other sports-relevant content. Shana Renee is also a newly appointed New York University Adjunct Professor with expertise in sports culture related to race and gender, as well as sports business and social media. As a former ESPN marketing professional, Shana Renee understands how sports, pop culture and the language of today’s athletes intersect – adding a unique perspective, relatable relevance and necessary voice to a traditionally male-driven sports community.Her keen knowledge of sports and strong point of view have made her a highly sought-after multi-media personality, as she regularly provides sports commentary and analysis for an array of media outlets, specific to race and women's issues, most notably espnW.In 2015, she amplified her voice and platform to further champion women’s issues in sports via multi-media initiatives; a personal passion project, UnManning The Game TV, which is a video series highlighting women in sports; and a self-developed curriculum, UnManning The Game: Exploring Race & Gender Through Sport.A native New Yorker, Shana Renee earned a B.A. in Psychology from Spelman College and an M.S in Sports Business from New York University.You can find her on Twitter and Instagram at @ItsShanaRenee and @UnManningtheGame.
Listed skills include Brand Development, Blogging, Marketing, Sponsorship, and 37 others.
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Brooklyn, New York, US
Oversees strategies and day to day management of marketing, branding, partnership initiatives, content and innovation for the Liberty brand.
- Design strategic marketing plans and provide project management services for the growth of personal brands and small businesses; assess company objectives, establish creative direction, collaborate with graphic designers/web developers for the development of brand decks, collateral, emails, logos, proposals, social media identity, webseries and websites.
- Research and write blog content in a conversational tone- Creator and host of UnManning the Game TV, a video series highlighting females in sports and entertainment- On air/radio media personality/host- Measure and track effectiveness of content- Attend press events and conduct interviews
Bristol, CT, US
Regularly conducts interviews and writes content, including a weekly column, for espnW.
Rising Young Sports Executives (R.Y.S.E.) is an education enrichment program that equips the next generation of sports industry leaders and entrepreneurs; broadening their scope of the business and providing them with tools to think bigger and reach higher.Most youth view the sports industry through the lens of entertainment. R.Y.S.E. widens that lens.
London, GB
Provided expert sports commentary and analysis on trending topics related to sports culture, race, and gender.
New York, New York, US
Developed and facilitated UnManning The Game: Exploring Race & Gender Through Sport inpartnership with the young female empowerment organization, Sadie Nash Leadership Project
Researched and wrote bi-weekly technology column targeting Harlem community.
Educated inner-city high school students on sports beyond the playing field
Bristol, CT, US
- Managed the development of multi-platform marketing campaigns to promote This is SportsCenter, MLB, MLS, World Cup, EPL, PBA and fantasy sports while driving acquisition, retention, and usage among football and basketball fantasy sports enthusiasts. - Handled production of TV shoots which included editing and approving scripts, booking and managing.
US
- Collaborated with creative services, production, business development, and legal to ensure all marketing efforts related to driving brand interaction, acquisition, retention, and pageviews were efficiently executed- Defined creative direction and positioning for all online marketing initiatives- Executed 12 online sweepstakes per year, from conception to.
US
- Coordinated and supervised photo shoots, reviewed film, and collaborated with art directors for catalog, print and web merchandising, and retail packaging- Proofread and edited catalog and site copy, photography, and color correction for press and photo shoots- Managed budget and production costs for print catalog – reduced costs by 11%- Produced.
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Shana R. Stephenson works for NY LIBERTY.
Shana R. Stephenson is listed as Chief Brand Officer at NY LIBERTY at NY LIBERTY.
AeroLeads has found 1 work email signal at @att.net for Shana R. Stephenson at NY LIBERTY.
Shana R. Stephenson is based in New York, New York, United States while working with NY LIBERTY.
Shana R. Stephenson has worked for Ny Liberty, Marquee Matchups, All Sports Everything, Espn, and Rising Young Sports Executives (R.Y.S.E).
You can use AeroLeads to view verified contact signals for Shana R. Stephenson at NY LIBERTY, including work email, phone, and LinkedIn data when available.
Shana R. Stephenson holds Master Of Science, Sports Business from New York University.
Shana R. Stephenson is listed with skills including Brand Development, Blogging, Marketing, Sponsorship, Social Media Marketing, Sports, Online Marketing, and Advertising.
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