Shana R. Stephenson work email
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Shana R. Stephenson personal email
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Shana Renee Stephenson puts the femme in female sports fan and expert. With a decade of sports industry experience, Shana Renee is a true, sports-minded millennial woman, representing the future of sports – knowledgeable, ever-evolving and not easily defined.She is the founder and Editor-in-Chief of All Sports Everything, a New York centric sports blog with a range of lifestyle, news, and other sports-relevant content. Shana Renee is also a newly appointed New York University Adjunct Professor with expertise in sports culture related to race and gender, as well as sports business and social media. As a former ESPN marketing professional, Shana Renee understands how sports, pop culture and the language of today’s athletes intersect – adding a unique perspective, relatable relevance and necessary voice to a traditionally male-driven sports community.Her keen knowledge of sports and strong point of view have made her a highly sought-after multi-media personality, as she regularly provides sports commentary and analysis for an array of media outlets, specific to race and women's issues, most notably espnW.In 2015, she amplified her voice and platform to further champion women’s issues in sports via multi-media initiatives; a personal passion project, UnManning The Game TV, which is a video series highlighting women in sports; and a self-developed curriculum, UnManning The Game: Exploring Race & Gender Through Sport.A native New Yorker, Shana Renee earned a B.A. in Psychology from Spelman College and an M.S in Sports Business from New York University.You can find her on Twitter and Instagram at @ItsShanaRenee and @UnManningtheGame.
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Chief Brand OfficerNy Liberty Nov 2021 - PresentBrooklyn, New York, UsOversees strategies and day to day management of marketing, branding, partnership initiatives, content and innovation for the Liberty brand. -
PrincipalMarquee Matchups Mar 2010 - Present- Design strategic marketing plans and provide project management services for the growth of personal brands and small businesses; assess company objectives, establish creative direction, collaborate with graphic designers/web developers for the development of brand decks, collateral, emails, logos, proposals, social media identity, webseries and websites- Develop strategic relationships between clients and socially conscious brands- Write effective and clear copy for creative briefs, grants, proposals, presentations, and websites
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Editor-In-ChiefAll Sports Everything Mar 2010 - Present- Research and write blog content in a conversational tone- Creator and host of UnManning the Game TV, a video series highlighting females in sports and entertainment- On air/radio media personality/host- Measure and track effectiveness of content- Attend press events and conduct interviews
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Espnw Freelance ContributorEspn Jul 2015 - PresentBristol, Ct, UsRegularly conducts interviews and writes content, including a weekly column, for espnW. -
FounderRising Young Sports Executives (R.Y.S.E) Apr 2013 - PresentRising Young Sports Executives (R.Y.S.E.) is an education enrichment program that equips the next generation of sports industry leaders and entrepreneurs; broadening their scope of the business and providing them with tools to think bigger and reach higher.Most youth view the sports industry through the lens of entertainment. R.Y.S.E. widens that lens, promoting a surge in their aspirations and transforming their view of not only the sports business, but business in general.
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On Air PersonalityArise News Jul 2014 - Dec 2015London, GbProvided expert sports commentary and analysis on trending topics related to sports culture, race, and gender. -
Unmanning The Game’ Curriculum Developer/InstructorSadie Nash Leadership Project Jul 2015 - Aug 2015New York, New York, UsDeveloped and facilitated UnManning The Game: Exploring Race & Gender Through Sport inpartnership with the young female empowerment organization, Sadie Nash Leadership Project -
GhostwriterHarlem News Jan 2012 - Dec 2014Researched and wrote bi-weekly technology column targeting Harlem community.
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EducatorBusiness Of Sports School Sep 2011 - Jun 2012Educated inner-city high school students on sports beyond the playing field
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Marketing CoordinatorEspn Mar 2007 - Mar 2010Bristol, Ct, Us- Managed the development of multi-platform marketing campaigns to promote This is SportsCenter, MLB, MLS, World Cup, EPL, PBA and fantasy sports while driving acquisition, retention, and usage among football and basketball fantasy sports enthusiasts. - Handled production of TV shoots which included editing and approving scripts, booking and managing talent, while nurturing and maintaining league, player association, ad agency, and agent relationships- Developed online strategies and oversaw creative development of digital fan engagement points including email, banners, and microsites; enhanced espn.com fantasy sports user flow and site experience- Controlled mutli-million dollar TV, digital, print, and OOH production budgets- Led documentary-style shoot for '09/'10 PBA marketing campaign
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Marketing ManagerClubmom Dec 2004 - Mar 2007Us- Collaborated with creative services, production, business development, and legal to ensure all marketing efforts related to driving brand interaction, acquisition, retention, and pageviews were efficiently executed- Defined creative direction and positioning for all online marketing initiatives- Executed 12 online sweepstakes per year, from conception to fulfillment, while managing partner relationships of world-class brands including Disney, Dodge, Playskool, Unilever and more- Developed sales presentations promoting sponsorship opportunities resulting in six-figure deals- Identified key metrics to analyze results of marketing campaigns and applied findings to subsequent initiatives- Conducted competitive analyses of industry trends and developed plans to implement new business opportunities- Led marketing efforts to develop an online photo share site for members – 87% daily pageview increase- Led marketing efforts to grow online sweepstakes from six to 12 per year – 215% pageview increase -
Marketing CoordinatorSure Fit, Inc. 2002 - 2004Us- Coordinated and supervised photo shoots, reviewed film, and collaborated with art directors for catalog, print and web merchandising, and retail packaging- Proofread and edited catalog and site copy, photography, and color correction for press and photo shoots- Managed budget and production costs for print catalog – reduced costs by 11%- Produced competitive reports and analyzed merchandising/marketing trends- Improved efficiency of production timelines and completion of catalog
Shana R. Stephenson Skills
Shana R. Stephenson Education Details
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New York UniversitySports Business -
Spelman CollegePsychology And Business
Frequently Asked Questions about Shana R. Stephenson
What company does Shana R. Stephenson work for?
Shana R. Stephenson works for Ny Liberty
What is Shana R. Stephenson's role at the current company?
Shana R. Stephenson's current role is Chief Brand Officer at NY LIBERTY.
What is Shana R. Stephenson's email address?
Shana R. Stephenson's email address is sh****@****att.net
What schools did Shana R. Stephenson attend?
Shana R. Stephenson attended New York University, Spelman College.
What skills is Shana R. Stephenson known for?
Shana R. Stephenson has skills like Brand Development, Blogging, Marketing, Sponsorship, Social Media Marketing, Sports, Online Marketing, Advertising, Event Management, Television, Sports Marketing, Digital Strategy.
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