Responsible for growing U.S. operational territory through strategic relationship sales and marketing, providing guidance for growth strategy, while overseeing the U.S. operational office, based in Rhode Island.

Connex, formerly PRSM Association is the only professional worldwide trade association serving multi-site retail & restaurant facilities management professionals. Providing extensive resources, education, and networking opportunities. Increased retailer memberships by 10.4% from 2014 - 2019 Growth of international memberships increases by 300% companies and 427% individuals Lead the overall strategy and sell-in to potential new members, which is all incremental revenue Growth of Canadian membership increases by 12% companies and 32% individuals Continually increasing member engagement: 74% in 2015 to 93% in 2018 through targeted programsBuilt hundreds of trusted professional relationships, serving as the face of the organization for six yearsDomestic and international travel 60% - 70%

The Professional Retail Store Maintenance Association (PRSM) is the foremost resource for multi-site Facilities Management professionals and continues to be the industry’s recognized leader for providing high quality education, innovative resources and opportunities to connect with industry peers to help build relationships that are critical to our members' success.I am responsible for developing and implementing marketing strategies and campaigns, new member acquisition and member retention strategies, while engaging and connecting members, working with committees and management of membership staff and processes. Successfully achieved record-setting retail member acquisitions in 2015 and 2016.

Responsible for updating, creating and developing all marketing efforts, including online, offline and social media channels and developing and fostering new business opportunities.Marketing strategy & implementationSocial media strategy & implementationWebsite re-designCollateral developmentRe-branding and brand guidelines creationImplementation of new business processes, job descriptions and annual performance measurement for the recruiter team, as well as annual business goals and objectives to enable to company to reach its milestones.Networking involvement with Dallas HR, TechServe Alliance, WBE Southwest and Baylor Business Network & Baylor Business Golf Tournament.

Responsible for developing, implementing and managing corporate relations and cause marketing initiatives for Children's Medical Center, including sponsorships, employee engagement opportunities, strategic philanthropy programs and fundraising partnerships while also overseeing the Children’s program with Children’s Miracle Network Hospitals.

Founded in 1921, Texas Scottish Rite Hospital for Children (TSRHC) is one of the leading pediatric orthopaedic hospitals in the nation. In its first 90 years, TSRHC never charged a patient for any of the services provided. •Identified, cultivated and retained funding for the Hospital operations through donations, with a focus on corporations and foundations. •Shared the Hospital's mission through various public speaking opportunities throughout Texas.•Worked closely with public relations and special events departments to raise funds for specific events and activities, such as Treasure Street. •Assisted in increasing Treasure Street donations 18% from 2010 to 2011.

Responsible for managing and activating several major sponsorships throughout the United States and Canada, including the Dallas Cowboys, Houston Rockets, Cleveland Indians and American Bank Center and Toronto Raptors.•Created and implemented sponsorship strategy and guidelines to create benchmarks and metrics for annual measurement•Evaluated and negotiated sponsorship opportunities, contracts and renewals•Managed strategy and marketing activation of Dallas Cowboys, Houston Rockets, and American Bank Center sponsorships alongside more than 40 smaller community sponsorships, with a budget of over $3.5 million •Managed and facilitated relationships with community organizations, such as Boys and Girls Clubs of America throughout Texas•Managed and led a team to activate other major sponsorships and PGA-sanctioned Direct Energy Texas Grand Slam golf event, featuring Ben Crenshaw, Tom Kite, Justin Leonard and Mark Brooks as well as the Columbus Blue Jackets and the Cleveland Indians •Successfully executed Direct Energy’s Most Electrifying Cowboys Fan promotion in DFW and employee contest•Grew Direct Energy / Dallas Cowboys sponsorship awareness from 15% to 24% in three months•Sponsorship and activation increased Direct Energy brand consideration with 51% lift•Responsible for writing all marketing communications associated with Cowboys sponsorship and all communications internally and externally to promote 2010 Cowboys marketing campaign•Managed relationship with marketing activation agency relating to all creative elements associated with platform, such as print ads, signage, banner ads, etc.•Two-time winner of “Local Heroes Contest” for community volunteerism with Texas Scottish Rite Hospital for Children

Responsible for answering inbound sales calls and making reservations. Worked with Human Resource Managers from large corporations to place employees with temporary housing while relocating or participating in a temporary assignments, for the largest international temporary housing provider in the world.Selected Achievements:• Assisted in design and development of online reservation form• Received Account Coordinator of the Year for the region – 2002• Received Super Star award for outstanding professionalism and customer service at national convention – 2003

Developed, designed and implemented all elements of marketing for Internet start-up company that services the Multifamily industry by providing one of the first ever online resident screening programs.• Developed all marketing brochures, advertisements, direct mailers, and web sites• Designed and implemented presentations of new product introductions, training materials, and marketing materials• Introduced and maintained annual marketing and advertising budgets; coordinated budget parameters and allocations with Chief Executive Officer and Chief Financial Officer• Represented Resident Data at local, regional, and national apartment association functions; scheduled and coordinated booths and presentations at industry trade shows for 15+ shows annually• Assisted all clients at the executive level; responded to needs and issues; discussed and improved portfolio strategies, while implementing product and customer service training for internal teams