Part of the Executive Leadership Team responsible for brand and demand generation.

Part of the GTM leadership team responsible for brand strategy and execution, social, content, PR, and demand generation for a FinTech and CRM SaaS company. Steered a multifaceted marketing team of 20+ functional experts and creative professionals

Define the company vision and direct all aspects of brand storytelling, product development, operations and marketing for a startup women’s clothing brand producing US-made, heirloom-quality basics

Responsible for defining solution storytelling, editorial calendar, and delivering engaging content to fuel data-driven global campaign strategies and digital experiences for F5.

Creating amazing customer experiences for Adobe, F5, Hulu, Microsoft, Prevail, Royal Opera House, Starbucks and Target.× Developed the brand, media and content strategy to launch a new awareness campaign with C-level audiences for F5 Cloud solutions. Worked with Forbes, Wall Street Journal and Fortune to co-create engaging content that became the primary site-visit driver× Leveraged user insights to develop a post-purchase RM optimization program and content strategy for Adobe Creative Cloud designed to assert their thought leadership and drive product usage and renewal × Managed the strategy and insights for the award-winning ‘Art of Words’ usage campaign for Microsoft, a rich content experience that promoted MS Word× Developed influencer campaign content for Hulu’s Handmaid’s Tale × Developed the strategy for the Starbuck’s Evenings web page to promote their wines and nibbles, and worked with cross-functional internal and external teams to bring it to life through storytelling and interactive experiences, resulting in site metrics that beat forecasts

Leading content-oriented marketing strategies for technology clients. Fluent in Marketing Strategy, Content Strategy, Media Development, Social Media Management and Customer Experience Development

Managed the innovation lifecyle for all Consumer Card products, shaping knowledge of consumer needs, competitive landscape, shareholder goals, and internal capabilities/assets into successful products.•Launched 10+ products worth more than $20 billion in spend, from identifying the consumer need, defining and refining the concept, determining the go-to market strategy and managing technical execution•Launched AMEX’s first 2 mobile apps, both of which beat expectations and were featured by Apple as top-rated category apps in financial services and travel. Generated over 1MM downloads•Devised a groundbreaking Prospect Landscape Study which led to a marketing strategy shift focusing on Household as a segment•Devised a new acquisition channel experience to enable high-touch selling which drastically improved card acquisitions•Conceived and rolled out a business development strategy which resulted in the first new partnerships in five years and triggered reorganization of a 20+ team to drive this new direction•Received high performance ratings; Promoted in role

Innovative marketer responsible for optimizing acquisition of new cardmembers across channels and managing an $80 million marketing budget. Leveraged pricing, analytics and consumer research to devise breakthrough marketing strategies that drove results. Managed test and learn protocols for multiple segments.•Drove margin improvements through channel shift and optimized pricing that boosted Blue profitability by 68% •Improved creative and messaging about rewards benefits to boost response for ultra-high spenders•Used breakthrough thinking to generate new insights that led to the adoption of long-term cardmember spend as a new standard metric for success

Responsible for optimizing advertising strategy across channels and managing loyalty programs. Managed traditional and paid search campaigns across segments, working with agencies and internal partners to optimize placements and results. Led global rebranding effort to simplify marketing and communications. •Managed global online media and SEO strategy, including a multi-million dollar print and online campaign targeted at CIOs that resulted in more than 10 million online impressions and 5000 downloads•Conducted consumer research in 6 countries worldwide, including France, Germany, England, Singapore, Japan and Mexico•Developed and rolled out a new brand identity and nomenclature system globally to rebrand the company as a large industry player, integrating more than 10 legacy and newly acquired brands under one brand umbrella•Managed cross-channel CRM programs, including webinars, events and online and offline communications, that drove increased engagement of new CIO target segment