Head Of Marketing
CurrentPart of the Executive Leadership Team responsible for brand and demand generation.
Oct 2024 - Present
AeroLeads people directory · profile
Shanda Boyett Email & Phone Number
Helping companies connect with the head and heart of their customers
at
Covenir BPO
1 work email found
@pushpay.com
2 phones found area 206
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Helping companies connect with the head and heart of their customers
Location
Seattle, Washington, United States
Who is Shanda Boyett? Overview
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Quick answer
Shanda Boyett is listed as Helping companies connect with the head and heart of their customers at Covenir BPO, based in Seattle, Washington, United States. AeroLeads shows a work email signal at pushpay.com, phone signal with area code 206, and a matched LinkedIn profile for Shanda Boyett.
Shanda Boyett previously worked as Head of Marketing at Covenir Bpo and Head Of Corporate Marketing, Brand and Web at Pushpay. Shanda Boyett studied at The George Washington University.
Company email context
Email format at Covenir BPO
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{first}.{last}@pushpay.com
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Profile bio
About Shanda Boyett
Innovative marketing and branding executive with more than 15 years of GTM experience driving strategies to help brands connect with both the head and heart of their customers. I’m that someone who blends creativity with analytics to solve unique brand challenges.I'm known for launching unknown brands in new categories, turning around brand perception challenges, and defining data-driven campaign strategies that optimize conversions, LTV and CAC, making me well-suited for growth-mode companies of all sizes. Passionate about AI, innovation, and amazing customer experiences.
Listed skills include Marketing Strategy, Strategy, Crm, Strategic Partnerships, and 35 others.
Current workplace
Shanda Boyett's current company
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10 roles · 29 years
Shanda Boyett work experience
A career timeline built from the work history available for this profile.
Head Of Corporate Marketing, Brand And Web
CurrentPart of the GTM leadership team responsible for brand strategy and execution, social, content, PR, and demand generation for a FinTech and CRM SaaS company. Steered a multifaceted marketing team of 20+ functional experts and creative professionals
Sep 2020 - Present
Founder
CurrentDefine the company vision and direct all aspects of brand storytelling, product development, operations and marketing for a startup women’s clothing brand producing US-made, heirloom-quality basics
Dec 2017 - Present
Solutions Marketing Leader
Responsible for defining solution storytelling, editorial calendar, and delivering engaging content to fuel data-driven global campaign strategies and digital experiences for F5.
Sep 2017 - Sep 2020
Associate Strategy Director
Creating amazing customer experiences for Adobe, F5, Hulu, Microsoft, Prevail, Royal Opera House, Starbucks and Target.× Developed the brand, media and content strategy to launch a new awareness campaign with C-level audiences for F5 Cloud solutions. Worked with Forbes, Wall Street Journal and Fortune to co-create engaging content that became the primary.
Oct 2015 - Sep 2017
Brand Strategist And Media Planner
Leading content-oriented marketing strategies for technology clients. Fluent in Marketing Strategy, Content Strategy, Media Development, Social Media Management and Customer Experience Development
Feb 2014 - Oct 2015
Director, New Product Development And Business Development
- Managed the innovation lifecyle for all Consumer Card products, shaping knowledge of consumer needs, competitive landscape, shareholder goals, and internal capabilities/assets into successful products.
- Launched 10+ products worth more than $20 billion in spend, from identifying the consumer need, defining and refining the concept, determining the go-to market strategy and managing technical execution
- Launched AMEX’s first 2 mobile apps, both of which beat expectations and were featured by Apple as top-rated category apps in financial services and travel. Generated over 1MM downloads
- Devised a groundbreaking Prospect Landscape Study which led to a marketing strategy shift focusing on Household as a segment
- Devised a new acquisition channel experience to enable high-touch selling which drastically improved card acquisitions
- Conceived and rolled out a business development strategy which resulted in the first new partnerships in five years and triggered reorganization of a 20+ team to drive this new direction
2008 - Jul 2013
Senior Manager – Blue Card Acquisition
- Innovative marketer responsible for optimizing acquisition of new cardmembers across channels and managing an $80 million marketing budget. Leveraged pricing, analytics and consumer research to devise breakthrough.
- Drove margin improvements through channel shift and optimized pricing that boosted Blue profitability by 68%
- Improved creative and messaging about rewards benefits to boost response for ultra-high spenders
- Used breakthrough thinking to generate new insights that led to the adoption of long-term cardmember spend as a new standard metric for success
2006 - 2008
~2 yrs
Brand Manager/Marketing Manager
- Responsible for optimizing advertising strategy across channels and managing loyalty programs. Managed traditional and paid search campaigns across segments, working with agencies and internal partners to optimize.
- Managed global online media and SEO strategy, including a multi-million dollar print and online campaign targeted at CIOs that resulted in more than 10 million online impressions and 5000 downloads
- Conducted consumer research in 6 countries worldwide, including France, Germany, England, Singapore, Japan and Mexico
- Developed and rolled out a new brand identity and nomenclature system globally to rebrand the company as a large industry player, integrating more than 10 legacy and newly acquired brands under one brand umbrella
- Managed cross-channel CRM programs, including webinars, events and online and offline communications, that drove increased engagement of new CIO target segment
1999 - 2006
~7 yrs
Communications Manager
Pwc Consulting
1997 - 1999
~2 yrs
7 education records
Shanda Boyett education
Education record
The George Washington University
Education record
University Of Houston
Education record
The George Washington University
Education record
The George Washington University
Education record
University Of Houston
Education record
University Of Houston
Education record
University Of Houston
FAQ
Frequently asked questions about Shanda Boyett
Quick answers generated from the profile data available on this page.
What company does Shanda Boyett work for?
Shanda Boyett works for Covenir BPO.
What is Shanda Boyett's role at Covenir BPO?
Shanda Boyett is listed as Helping companies connect with the head and heart of their customers at Covenir BPO.
What is Shanda Boyett's email address?
AeroLeads has found 1 work email signal at @pushpay.com for Shanda Boyett at Covenir BPO.
What is Shanda Boyett's phone number?
AeroLeads has found 2 phone signal(s) with area code 206 for Shanda Boyett at Covenir BPO.
Where is Shanda Boyett based?
Shanda Boyett is based in Seattle, Washington, United States while working with Covenir BPO.
What companies has Shanda Boyett worked for?
Shanda Boyett has worked for Covenir Bpo, Pushpay, Boyette, F5 Networks, and Pop.
How can I contact Shanda Boyett?
You can use AeroLeads to view verified contact signals for Shanda Boyett at Covenir BPO, including work email, phone, and LinkedIn data when available.
What schools did Shanda Boyett attend?
Shanda Boyett studied at The George Washington University.
What skills is Shanda Boyett known for?
Shanda Boyett is listed with skills including Marketing Strategy, Strategy, Crm, Strategic Partnerships, Start Ups, Innovation, Business Development, and Business Strategy.
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