Shanda Packard Email and Phone Number
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Shanda spent 17 years at Fruit of the Loom where she most recently led the Men’s Underwear business. In this role, she was responsible for developing and executing the strategic direction of the business. In this position, she enjoyed regularly presenting business plans and updates to members of the company’s executive team as well as to retail partners’ management teams. Her position was not only one of evaluating analytics and developing strategy, it was also a position of maintaining relationships. She is passionate about understanding the business, developing the appropriate action, and coordinating with similarly enthusiastic people to execute the correct action for the business.
Brand Central Marketing
View- Website:
- brandcentralmarketing.com
- Employees:
- 5
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Director Of OperationsBrand Central Marketing Mar 2019 - Present
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Business Development & AnalysisLicensing Unlimited Jun 2012 - PresentRepresenting manufacturers in navigating the licensed industry, including brand building, strategic planning, and licensed business development. Focused on building new and existing brands, developing retail channels and providing online content; currently contributing approximately 30 unique promotional write-ups per month, 20-25 social media posts per week, and website verbiage for four unique businesses. Responsible for managing financial profit and loss statements and providing sales projections with a margin of error rate of +/-4%. -
OwnerHarmony Therapeutic Yoga Jul 2012 - PresentBowling Green, KyEstablished and steadily growing a wellness studio focused on using yoga as a therapeutic modality. Continually developing marketing content in the form of blog posts, educational and research-based articles, social media management, advertising, and public relations. Managing business finances, profit and loss statements and sales projections to yield a positive net income within the first 8 months of business. -
Director Of MarketingFruit Of The Loom Mar 2004 - Jun 2012Led marketing efforts for a >$500MM business reporting directly to the Vice President and Senior Vice President of Marketing. Published and presented Business Plans internally to establish company direction each year. Developed and directed strategies for product placement, positioning, promotion and pricing, and presented these strategies to retail partners almost monthly. Led cross-functional efforts throughout the company as the Brand Group Leader for Men’s and Boys’ Underwear. Developed and managed a team of Marketing Managers, Assistant and Associate Marketing Managers. -
Planning ManagerFruit Of The Loom 1999 - 2004Managed inventories for approximately 1000 SKUs that represented approximately $40MM in annual sales. Developed detailed Excel system that was used by entire department to track and analyze forecast fluctuations against production budgets and capacities. Maintained communication with domestic and international manufacturing facilities, as well as internal cross-functional teams.
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Operations Manager - ManufacturingFruit Of The Loom 1996 - 1999Assisted in the placement and management of manufacturing at contract facilities. Supervised production at contract facilities, and assisted in issues with 3 sewing and 2 laundry facilities. Maintained communication with vendors, domestic and international manufacturing facilities, as well as internal cross-functional teams. Significant travel required in Mexico, Central America and the Caribbean.
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Export Analyst - International TransportationFruit Of The Loom 1995 - 1996Routed shipments from domestic Fruit of the Loom facilities to offshore sewing facilities. Maintained communication with freight forwarders to ensure customs clearance. Created a database that was shared by entire department to track international shipments and costs.
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MarketingThe Omni Centre For Public Broadcasting Aug 1993 - Jul 1994Developed and implemented marketing strategies for The OMNI Centre, a video production company specializing in industrial videos for use in international marketing.
Shanda Packard Skills
Shanda Packard Education Details
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Cum Laude -
Ef International Language School - BarcelonaSpanish Language
Frequently Asked Questions about Shanda Packard
What company does Shanda Packard work for?
Shanda Packard works for Brand Central Marketing
What is Shanda Packard's role at the current company?
Shanda Packard's current role is Director Of Operations at Brand Central Marketing.
What is Shanda Packard's email address?
Shanda Packard's email address is pa****@****hoo.com
What is Shanda Packard's direct phone number?
Shanda Packard's direct phone number is +127079*****
What schools did Shanda Packard attend?
Shanda Packard attended Ball State University, Ef International Language School - Barcelona.
What are some of Shanda Packard's interests?
Shanda Packard has interest in Children, Health.
What skills is Shanda Packard known for?
Shanda Packard has skills like Marketing, Retail, Brand Management, Forecasting, Apparel, Marketing Strategy, Strategic Planning, Management, Product Development, Brand Development, Strategy, Cross Functional Team Leadership.
Who are Shanda Packard's colleagues?
Shanda Packard's colleagues are Karen Sahetya, Bishal Bhattarai.
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