Shandra Brown Email & Phone Number

Duluth, Georgia, United States

• Streamline and automate marketing operations to focus efforts on lead generation and CRM.• Measure and report insights on leads, campaigns, return on investment (ROI) to global marketing teams.• Ensure accuracy of database, update and enrich data through segmentation.• Work closely with marketing managers to oversee $6M+ budget through reconciliation and monthly reporting.• Act as liaison and facilitate collaboration between SalesForce and Marketo teams for lead management and marketing communications.• Create department and operational processes and flows as needed.• Manage all third-party platforms for channel partners.

Duluth, Georgia, United States

• Worked with business units and channel on email marketing communications, including content, approval and distribution for evites and newsletters.• Oversaw department budget and activity tracking, as well as created regional and quarterly marketing ROI reporting.• Acted as project coordinator and liaison with agencies for creating marketing collateral.• Administered the Marketing Development Fund (MDF) for channel partners.• Managed relationship with New York demo centers from creating online process, to requests and reporting.• Uploaded trade show leads and created trade show recaps for executives.• Assisted with sales events that involved selecting venue and activities, as well as handling catering and transportation.• Revamped the sales and marketing portal and handled all ad hoc marketing requests.

Atlanta, Georgia, United States

• Responsible for clear and consistent brand image and message to ensure adherence to corporate standards.• Created, edited, and updated all sales collateral, sales tools and campaigns to support product marketing initiatives.• Provided input for new brand development and execution, including template creation and messaging.• Played integral role in developing/launching new corporate website, including branding, writing and content upload.• Maintained and updated content for corporate website as well as Sales and Marketing pages on Intranet site. • Designed and managed customer newsletter, including content and distribution.

• Responsible for monthly agent channel training on products and services as well as processes.• Created and updated all agent communication and sales tools, including promotions and incentives.• Updated content on agent portal; this included database administration.• Developed, designed, and wrote content for agent channel monthly newsletter.

Atlanta, Georgia, United States

• Played instrumental role in the development and execution of the company’s first-ever corporate branding initiative. • Responsible for ensuring consistency in content, tone, look and feel for all materials.• Established and lead marketing council calls comprised of key marketing communicators.• Provided strategic and creative direction to outside agencies; delivered projects on time and within budget.• Managed the corporate Webmaster and the communications strategy of www.firstdata.com.

Atlanta, Georgia, United States

• Managed the website content editing process and served as Corporate Webmaster.• Played integral role in the launch of eONE Global, a First Data company, including development of all corporate identity materials and guidelines, press materials and creation of the www.eoneglobal.com website.• Assisted in brand development and deployment of internal Privacy campaign for 30,000 employees worldwide.• Responsible for creation and execution of employee survey; drove awareness via collateral, posters, t-shirts, etc.

Atlanta, Georgia, United States

• Managed key communications projects, including creation of new corporate press kit and media contact database.• Established and developed the First Data Guide Book, a company-wide resource that included fact sheets, products and services offered, history of businesses within First Data and telephone numbers for all key departments.• Instrumental in the production and roll-out of the First Data Corporate Style Guide.• Established NewsFlash, a daily email news service for executive and communicators.

Bachelor Of Science - Bs, Business Administration With Minor In Management

Education record

Education record