Shandra Brown Email & Phone Number

Duluth, Georgia, United States

• Streamline and automate marketing operations to focus efforts on lead generation and CRM.
• Measure and report insights on leads, campaigns, return on investment (ROI) to global marketing teams.
• Ensure accuracy of database, update and enrich data through segmentation.
• Work closely with marketing managers to oversee $6M+ budget through reconciliation and monthly reporting.
• Act as liaison and facilitate collaboration between SalesForce and Marketo teams for lead management and marketing communications.
• Create department and operational processes and flows as needed.

Duluth, Georgia, United States

• Worked with business units and channel on email marketing communications, including content, approval and distribution for evites and newsletters.
• Oversaw department budget and activity tracking, as well as created regional and quarterly marketing ROI reporting.
• Acted as project coordinator and liaison with agencies for creating marketing collateral.
• Administered the Marketing Development Fund (MDF) for channel partners.
• Managed relationship with New York demo centers from creating online process, to requests and reporting.
• Uploaded trade show leads and created trade show recaps for executives.

Atlanta, Georgia, United States

• Responsible for clear and consistent brand image and message to ensure adherence to corporate standards.
• Created, edited, and updated all sales collateral, sales tools and campaigns to support product marketing initiatives.
• Provided input for new brand development and execution, including template creation and messaging.
• Played integral role in developing/launching new corporate website, including branding, writing and content upload.
• Maintained and updated content for corporate website as well as Sales and Marketing pages on Intranet site.
• Designed and managed customer newsletter, including content and distribution.

• Responsible for monthly agent channel training on products and services as well as processes.
• Created and updated all agent communication and sales tools, including promotions and incentives.
• Updated content on agent portal; this included database administration.
• Developed, designed, and wrote content for agent channel monthly newsletter.

Atlanta, Georgia, United States

• Played instrumental role in the development and execution of the company’s first-ever corporate branding initiative.
• Responsible for ensuring consistency in content, tone, look and feel for all materials.
• Established and lead marketing council calls comprised of key marketing communicators.
• Provided strategic and creative direction to outside agencies; delivered projects on time and within budget.
• Managed the corporate Webmaster and the communications strategy of www.firstdata.com.

Atlanta, Georgia, United States

• Managed the website content editing process and served as Corporate Webmaster.
• Played integral role in the launch of eONE Global, a First Data company, including development of all corporate identity materials and guidelines, press materials and creation of the www.eoneglobal.com website.
• Assisted in brand development and deployment of internal Privacy campaign for 30,000 employees worldwide.
• Responsible for creation and execution of employee survey; drove awareness via collateral, posters, t-shirts, etc.

Atlanta, Georgia, United States

• Managed key communications projects, including creation of new corporate press kit and media contact database.
• Established and developed the First Data Guide Book, a company-wide resource that included fact sheets, products and services offered, history of businesses within First Data and telephone numbers for all key.
• Instrumental in the production and roll-out of the First Data Corporate Style Guide.
• Established NewsFlash, a daily email news service for executive and communicators.

Bachelor Of Science - Bs, Business Administration With Minor In Management

Education record

Education record