Shane Richards Email & Phone Number

New York, Ny, Us

New York, United States

• Integrated, deployed and managed Customer Engagement and Data Platforms to drive a 25% growth in our target marketing efforts and to optimize the performance of our marketing campaigns• Curated customer journey touchpoint communication for our product (TTS) to drive 14% growth in user engagement MOM• Aligned with UX, UI, PM and Data leads to define user metrics custom attributes and personas for TTS and our Generative AI Shopping Assistant Sparky • Built a system to capture full funnel attribution from communication - to - user actions that moved us closer to our goal of 33k MAU• Designed data driven dashboards via Big Query, Looker and Adobe Analytics to culminate actionable insights for high level stakeholders

New York City Metropolitan Area

• Designed and managed reporting dashboards to translate location transaction API’s into meaningful insights for senior leadershipo Experience with a relational database such as SQL Server, MySQL• Automated existing reporting pipelines to reduce turnaround time and streamline analysis • Through insightful data collection and analytics, was able to overturn a $1.5 million unauthorized spend• Built and maintained partner database, infrastructure and tooling within Salesforce CRM• Collaborated with cross functional teams to manage a $18 million expense budget ensure ROI and the KPI’s were being met• Within 7 months, eluded over $5 million in CapEx and OpEx expenses through proper partnership and product alignment

New York City Metropolitan Area

Project Operations:• Develop, maintain, and leverage communication across functional teams with in the organization to analyze customer trends, execute marketing objectives and increase NPS• Built operational effectiveness with strategic staffing, forecasting, budget management and market analysis• Provided weekly and monthly feedback to the organizational VP on the improvement of operational processes • With proper data analysis and strategic planning was able to deliver goals 15% under operational budget which increased organizational effectiveness Facility Operations• Directed the maintenance manager and a team 35 employees on the uplift 80,000 sq ft building • Supervised the procurement of facility supplies and materials• Plan Safety, Quality and Productivity improvement strategies to implement • Consistently received a facility excellence score above 90/100 during my tenure Marketing /Sales Operations• Delivered weekly sales presentations to sales team to drive business initiatives • Optimized NPS, Salesforce CRM contracts, B2B Partnership to drive strategic growth in sales and higher ROI on marketing initiatives • EOY of 2019, I was able to drive customer retention up 20%; EOY 2020, despite covid, I was able to save 25% of lost customers

Greater New York City Area

• Through transformational leadership I drove a multi branded, 8.5 million-dollar Men’s Designer Apparel Business• Provided input to VP on the customer development of big house brands such as Burberry, AG and Michael Kors• Pitched brands to regional teams and B2B vendors to increase customer assortment• With a team of 15, improved overall associate performance by 75%• Designed and demonstrated weekly effective presentations that tied insights of analytical data with consumer behaviors• Created training content to improve associate behaviors and success• Achieved a growth trend of 125% vs plan by leveraging data to uncover insights that can be put into action• Delivered strong growth to plan over ly, which included Men’s’ Sportswear moving from rank 10 to 9, Men’s’ Designer Denim moving up from rank 4 to 2 and Men’s’ Ralph Lauren Apparel ranking number 1 with in the entire region

Ny, Ny

Valley Stream, Ny