Shane Richards Email & Phone Number

New York, NY, US

New York, United States

• Integrated, deployed and managed Customer Engagement and Data Platforms to drive a 25% growth in our target marketing efforts and to optimize the performance of our marketing campaigns
• Curated customer journey touchpoint communication for our product (TTS) to drive 14% growth in user engagement MOM
• Aligned with UX, UI, PM and Data leads to define user metrics custom attributes and personas for TTS and our Generative AI Shopping Assistant Sparky
• Built a system to capture full funnel attribution from communication - to - user actions that moved us closer to our goal of 33k MAU
• Designed data driven dashboards via Big Query, Looker and Adobe Analytics to culminate actionable insights for high level stakeholders

New York City Metropolitan Area

• Designed and managed reporting dashboards to translate location transaction API’s into meaningful insights for senior leadershipo Experience with a relational database such as SQL Server, MySQL
• Automated existing reporting pipelines to reduce turnaround time and streamline analysis
• Through insightful data collection and analytics, was able to overturn a $1.5 million unauthorized spend
• Built and maintained partner database, infrastructure and tooling within Salesforce CRM
• Collaborated with cross functional teams to manage a $18 million expense budget ensure ROI and the KPI’s were being met
• Within 7 months, eluded over $5 million in CapEx and OpEx expenses through proper partnership and product alignment

New York City Metropolitan Area

• Project Operations:
• Develop, maintain, and leverage communication across functional teams with in the organization to analyze customer trends, execute marketing objectives and increase NPS
• Built operational effectiveness with strategic staffing, forecasting, budget management and market analysis
• Provided weekly and monthly feedback to the organizational VP on the improvement of operational processes
• With proper data analysis and strategic planning was able to deliver goals 15% under operational budget which increased organizational effectiveness Facility Operations
• Directed the maintenance manager and a team 35 employees on the uplift 80,000 sq ft building

Greater New York City Area

• Through transformational leadership I drove a multi branded, 8.5 million-dollar Men’s Designer Apparel Business
• Provided input to VP on the customer development of big house brands such as Burberry, AG and Michael Kors
• Pitched brands to regional teams and B2B vendors to increase customer assortment
• With a team of 15, improved overall associate performance by 75%
• Designed and demonstrated weekly effective presentations that tied insights of analytical data with consumer behaviors
• Created training content to improve associate behaviors and success

NY, NY

Valley Stream, NY