- successfully launched a Kickstarter campaign that raised $150k in 29 days- manage all growth marketing tactics including paid ads, influencer, and SEM- create and implement the brand strategy- implement CRM and customer service systems- oversee channel growth initiatives including both e-commerce and wholesale- direct innovation and packaging strategy

- Manage customer journey, merchandising, upsell and cross sell across Sling TV websites and applications. - Data analytics and customer segmentation strategies- A/B testing and optimization

- Led product lifecycle strategy across 15 categories including travel accessories, eyewear, apparel, work gloves, consumables, plush toys and more.- Developed a 3 year, $100MM growth strategy for Travel brand including a rebrand, new product development, SKU rationalization, competitive analysis, and promotional campaigns.- Successfully completed a price increase across +65,000 retail locations, across all customers and categories.- Launched Walmart.com and quickly expanded initial product assortment into 45 SKUs. - Managed 5 direct reports, including building company culture and development plans for each employee.

- Developed the hello CRM strategy to further build out our 1P data and drive customer conversion. - Managed DTC website, content calendar, promotion strategy, accessibility ranking, and integration of apple pay and google pay on website. - Partnered with our SEO agency to enhance the site organic performance through enhance site speed, migrated to a faster server, blog posts, meta data descriptions, and affiliate marketing articles. - Utilized Google Analytics to track LTV and KPIs across DTC sites.- Led TerraCycle partnership to enhance recyclability offering of current product set.

- manage the strategy, ideation, consumer testing, P+L validation, claim substantiation, artwork and copy development, and go-to market strategy for the entire hello oral care portfolio- identified and developed product innovations in the oral care segment to plug key portfolio weaknesses across our target demographic (green leaning millennials) +45% projected dollar growth to the total brand across 12 product launch innovations.- full P&L ownership for over 40 new products, coordinating with the sales and supply teams to drive accretive gross margin improvement- validated new product innovation positions, claims, and packaging through quantitative and qualitative CMI work- responsible for managing our CMI partners and ensuring fantastic consumer insights to direct brand/product directives- compiled sales decks and go-to-market strategies with sales team- managed large cross functional teams including a direct report- developed the sustainability brand strategy and task force while implementing projects to reduce company carbon footprint and increase the circularity index

- managed innovation pipeline for 3 large brands worth over $150M. End-to-end responsibility from consumer insight to final product and go-to-market strategy.- drove +11% incremental net revenue gain for d-CON brand behind 2 product innovations for 2018- validated new product positions through qualitative and quantitative CMI work- devised long-term brand vision and qualified 3-year innovation pipeline.- lead cost saving measures across the brand portfolio to drive over $3M in extra profit- managed multiple product P&Ls across many unique and different channels

- managed the Finish Additives portfolio including the Jet-Dry brand. - responsible for the entire Finish FSI plot and execution. Performed in depth analysis on the creative, circulation, discount value, and frequency of drops to improve FSI productivity by 8.4% and decrease costs by 21%. - developed best in class in-store shelf signage creative for both Finish Detergents and Finish Jet-Dry that drove strong incremental sales in grocery

Adranos Energetics is a startup developing a high performance, environmentally clean solid rocket fuel. This new fuel will disrupt the $4.2B solid rocket motor market, as it is the only fuel to solve the problems associated with traditional solid rocket fuel in 60 years.-Prepared marketing materials and presented in many business plan competitions across the country. -Won 1st place in 4/6 competitions and brought home $69,000 in prize money in just 3 months of competitions.

Krannert Gear is a 1 year old non-profit student run business that markets and provides custom apparel to various organizations across Purdue University. As a board of directors we lead initiatives in driving new sales and establishing relationships with all types of customers. We have an excellent relationship with our supplier and use the money we generate from sales to give back to Krannert.

Product Manager with focus on mid to high pressure natural gas pilot operated regulators.-Performed consumer surveys to get feedback on Emerson pilot offering and implemented measures to mediate problems-Created a new remote monitored 6 month data collection system for field trials of new pressure regulators-Improved damping characteristics of pressure reducing pilot by 70% -Proposed, tested, and implemented new fasteners that decrease pilot fastener costs by 90%

My project as an intern was to provide meaning & understanding of consumer personalities as a basis for consumer segmentation. Determine consumer-brand relationships based on an understanding of consumer needs and expectations, covering identity needs, emotive needs and functional needs. I was then asked to connect this personality segmentation to brand positioning and company communications.

Recruited, managed and trained a team of 12-15 individuals to market pest control services door to door. Held daily training meetings and reported sales numbers and services. Responsibilities included incentivizing sales reps, planning team activities, motivating, and maintaining high morale. Training sales reps included video critiquing, on the door training, teaching from sales manual, and perfecting rebuttals. Overall the best training was by example. During the summer of 2010 I serviced 241 pest control accounts in the San Jose California office. I was one of the top 10 first year sales reps. The industry average for a summer is 175 accounts.After the summer I was extended a team leader position in which I recruited a team to sell in Portland Oregon during the summer of 2011. I sold 309 accounts and my team sold over 1800 accounts. During the summer of 2012 I led a team in Orange County California. I finished with 403 serviced accounts and as the 8th highest salesman in the company out of 300 reps. As a team we successfully won the Alterra Gold Cup by competing with other teams across the country in sales numbers. We each won over $3500 worth of prizes. The summer of 2013 found me leading another team in Orange County California. I finished the summer with 367 accounts and as the Alterra Mini Masters champion (salesman vs salesman competition).My last summer knocking doors was in Indianapolis, Indiana. Having a shortened summer because I was traveling abroad I sold for two months and a week and sold 317 accounts. Finishing in the top 10 percent of the company with only half the available sales time.