• Serve as the primary point of contact across all channels for the commercial business inclusive of CRM, B2C and Sports sponsorships• Adaptive self-starter who seamlessly integrated to a new company and industry in June 2020 during the peak of the COVID-19 crisis• Streamline the intake of work for CRM by implementing a structured process to remove any obstacles and ensure projects are set up for success from brief kick-off to go live• Lead project manager to the largest brand campaign to date which includes 200 unique marketing elements spanning across all channels and ranging upwards of $1M in investment• Leverage strong cross functional relationships with management, creatives, and strategy to ensure full alignment across all teams

• Managed digital, print, on product marketing and packaging design/production from kick-off to go live through our project management system, Monday• Led the execution of marketing and managed timelines for newly designed American Eagle concept stores• Reviewed marketing requests to ensure the correct information was captured to kick off the project• Organized all in-store events to build awareness and generate customer engagement to drive an increase in traffic and a lift in conversion/sales• Presented comparative and forecasted sales to executive leadership, KPI’s, social plans, event details and results• Created and introduced new process documents outlining key steps from kickoff to completion for print and OOH projects to on-board new hires• Partnered with outside agencies to create large scale activations ranging upwards of 750k in investment for Gov Ball, Lollapalooza, and the Teen Vogue LA Summit

• Manage and drive major campaigns and their affiliated projects (72-page Baseball Catalog, 65-page Football Catalog, Scorecard and Credit Loyalty Programs)• Schedule and maintain accountability across all divisions of marketing • Drive the education, training, best practices and use of the project management system, WorkFront• Predict potential roadblocks and recommend solutions to avoid missed deadlines/project failures• Schedule and conduct executive meetings to discuss business needs involving different marketing pieces• Build strong relations with Creative, Merchants, Planning, CRM, Product Development and Brand to kickoff, review and release all major projects

• Initiate meetings with buyers to discuss and obtain product samples to have shot within a given deadline• Work alongside with planning and project managers to update the status of ongoing projects and provide detailed information for all other parties involved• Organize 1,500 plus samples being shipped on location for a photo shoot within a two week timeframe• Managed product and inventory for an 11-day soccer/football and a 14-day holiday catalog photo shoot• Work closely with e-Commerce to anticipate deadlines for upcoming items that will be advertised• Review and correct all advertising images for circulars, signage, and catalogs prior to release dates

• Managed a high-end concierge service geared towards outdoor enthusiasts and one of a kind luxury branded items • Supported 550 Dicks Sporting Goods stores and 110 Golf Galaxy stores acting as a liaison between customers and stores• Assisted in supply chain management via store-to-store transfers of inventory nationwide• Acted as an on-site manager to handle any escalations and address all issues within a timely manner