Shane Downey Email & Phone Number

Portland, Oregon, Us

• Responsible for product creation process across all categories and footwear types while driving business and revenue objectives.• Reinvent a new line architecture to support business objectives against focused customer segments ranging from performance to lifestyle.• Focused on style count reduction, SKU efficiency and model rationalization while simultaneously driving global alignment, adoption and growth.• Establish new consumer targets and product silos to establish the brand as a premium footwear offering.• Manage footwear innovation process to drive pinnacle performance stories for Columbia and Montrail brands.• Overseeing a new lifestyle product assortment and tiered distribution model to position the Columbia brand as a true fashion segment working with pinnacle retailers and influencers to support this launch.• Relaunch Montrail footwear category for Columbia to serve as a specialty footwear offering in performance trail and hike categories.

Denver, Colorado, Us

• Drove +20% growth over two year line planning on 40% style reduction.• Responsibly drive commercial development of premium, innovative and technologically enhanced products that meet revenue goals, and drive company sales while delivering against the consumer’s needs.• Oversaw the creation of creation of line architecture delivering against business objectives and charting a direction to drive performance lifestyle businesses delivering a 40% decrease in style counts while increasing overall revenue and style efficiency.• Accountable for business results, profit & loss, and executing key initiatives.• Managed strategic and business planning for the footwear category, delivering a seasonal and yearly global plan to align to global partners and regional opportunities.• Managed the global merchandising process for assigned product lines to meet established sales/margin targets as stated in the corporate financials

Seattle, Wa, Us

•Oversaw a $30 million dollar Global Business Unit for Brooks Running Co. that introduced in Spring 2014.•Hired to develop and execute all aspects of the business unit ranging from product line creation, sales management and marketing of the Brooks Heritage program.•Saw a 110% sales increase in the first year of inception while laying the ground work for future growth in all critical global markets.•Manage a product line of 140 Heritage styles per year with distribution across global channels and price point while meeting targeted financial projections on margin and profitability. •Created and manage newly formed Tempo Footwear division (formerly SMU umbrella) that consists of SMU, International and Key Account programs, and New Business initiatives delivering on consumer and retail needs and delivers $28M in total sales for Brooks Running.•Generated a 76% increase over 18 months with SMU business model.•Responsible for enabling channel/account product segmentation and differentiation in collaboration with the sales and product marketing teams.•Develop optimal assortment at model level to identify gaps in seasonal line plans at each product creation milepost. •Implement Tempo GTM strategies in a locally relevant way, considering different consumer needs and distribution channels with cross-functional marketing execution.•Maximize business opportunities and meet financial KPI’s such as Net Sales, Retail Price, Margin, Sell-thru and Product Productivity.•Manage footwear sales revenue and margin for the Heritage product line while assisting with all revenue in the Specialty and Key Accounts Sales Channels in North America.•Hired and manage North American sales agency covering Heritage across the U.S. and Canada with both independent and specialty retail.•Manager Heritage P&L to ensure profitability goals are met.

Brighton, Ma, Us

•Manage all aspects of footwear sales and P&L for the North America lifestyle channel.•Develop and manage sales strategy for Lifestyle independent channel maximizing profitability, growing market share and evolve assortment integration.•Responsible for $95 million dollar business category consisting of over 400+ independent lifestyle retailers and National chains.•Manage corporate sales team, and sales analysts driving team performance and metrics.•Manage the forecasting process for the Channel driving a sales increase while managing inventory, supply and buying process.•Merchandising responsibility for the product introductions, segmentation and allocation both within line and limited edition assortment maximizing volume and retail impact.•Execute appropriate product assortment plans for the Lifestyle channel and for each account. •Manage Domestic pricing, inventory levels, and market demand. •Develop reporting to measure return on investment and sales performance against goals. •Assist in creating effective retail marketing programs which includes in-store merchandising and product displays, retail advertising and promotions.•Cross functional partnerships with Product Marketing, Development and Design ensuring product is trend right, relevant and profitable with weekly meetings and line reviews.•Manage Lifestyle Trade Show presence ranging from footprint to execution at 4 shows within the US.•Direct customer relationships, market travel and product presentations driving collaboration and partnerships for growth.

Brighton, Ma, Us

•Relocated to Boston, MA for newly formed Merchandising Manager position.•Spearhead the development of merchandising functions for the New Balance sales team.•Intricately involved in the Global Development Calendar serving in the capacity of meeting lead for several development meetings and product marketing touch points.•Own the Go to Market approach for sales channel at all product levels and price segments.•Lead Product Management on global product assortment targeting premiere retailers driving brand image.•Manage Global Color Palette driving global color merchandising stories, color hook stories for footwear and apparel integration.•Manage Color and Trend Line Integration linking Global SBU, Design and Development teams to lead seasonal stories.•Developed merchandising composition by sales channel at SBU level to deliver account profitability.•Responsible for representing the sales organization through every significant product development gate from 18 months out to product delivery.•Manage merchandising outputs including Distribution, Segmentation, Product Flow, Line Planning, and Global Brand Stories.•Develop line planning and assortments for critical specialty independents, large format and e-commerce.•Responsible for Seasonal Key Stories linking footwear and apparel and key themes globally.•Managed Dealer Advertising Team responsible for all advertising and promotional activity with over 4,000 independent retail accounts across the US and subsequent advertising budget.•Manage Trade Show presence at all key external trade shows (WSA, Outdoor Retailer, Project, Team, Footwear Event, Fleet Feet Conference, Running Event) and subsequent $3 million budget.•Manage Sales Planning Training Coordinator whose primary responsibilities develop and provide corporate training programs and all sales tools.

Brighton, Ma, Us

•Managed field marketing team of 25 employees with an annual budget of $3million.•Owned strategy, planning and execution of the team working cross functionally with all key internal departments ensuring excellence in brand representation, market analysis, brand training and event execution.•Operated with reduced head count and budgetary cutbacks to save $450, 000.•Interview, hire and train all new employees.•Served as the point person and the internal resource for the development of all corporate product training systems for various consumers both on-line and brick and mortar.•Extensive work with Corporate Communications team executing interviews with Oxygen, Footwear News, Sporting Goods Business Journal, Boston Herald as well as appearances at media events with editors at Tavern on the Green, Wellness House of Indulgence and Fitness Blogging Conferences. Television appearances on Golf TV, WBZ CBS, and FOX25 in Boston, MA.•Responsible for the development of key account training curriculums and execution at Regional and National Conferences with these partners.•Created monthly product launch programs for all key footwear drivers which served as daily business guidelines for team.•Responsible for managing overall budget and maintaining profitable program driving return on investment.

Brighton, Ma, Us

•Developed complete training system for New Balance which has resulted in succinct training plan with concept stores, independent retailers, tech reps and sales reps. Training program has been translated into French and Chinese and serves as the basis for On-line training.•Responsible for the development of on-line training program that established itself as the #1 athletic training program with this third party training site.•Worked closely with key Sporting Good and Athletic Specialty retailers in the development and execution of training programs for retail divisions.•Training conduit for all new field reps.•Worked closely with Corporate Communication team with on-line, television, and print appearances.•Interviews with Chicago Tribune, Boston Weekly, Time Out Chicago, Golf Channel, Redbook, Chicago Marathon On Line, Press Pass TV (NYC/NJ), Runner’s World International.

Brighton, Ma, Us

•Responsibilities include management of 375 national retail accounts within territory, while maintaining weekly and monthly budget restrictions. •Organize and create weekly, monthly, and semi-annual reports detailing events, recapping market trends, and brand placement. •Duties include field support service, and technical presentations to national footwear accounts, as well as serving as a company representative at local and national races and expos. Also serve as a liaison between corporate office and retail level.

Bachelor Of Arts (B.A.), English Language And Literature, General

Bachelor Of Arts - Ba, Communication And Media Studies