Shane Johnson Email and Phone Number
Shane Johnson work email
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Shane Johnson personal email
Results-oriented marketing leader with over 15 years of experience driving growth and building brand strategies in both non-profit and private sectors. My expertise spans creating and executing strategic marketing plans, leading high-performing teams, and achieving substantial business growth. What I Bring to the Table: ● Strategic Vision: Ability to develop and execute comprehensive marketing strategies that align with organizational goals, ensuring sustainable growth and brand development. ● Proven Growth: Demonstrated success in driving YoY business growth and improving customer retention through innovative marketing initiatives. ● Leadership: Experienced in leading and mentoring marketing teams, fostering a collaborative environment that enhances productivity and professional development. ● Data-Driven Decision Making: Proficient in leveraging data analytics and market research to inform marketing strategies and optimize campaign performance. ● Cross-Functional Collaboration: Skilled in working with executive leadership and cross-functional teams to drive integrated marketing efforts and achieve business objectives. ● Customer-Centric Approach: Focused on enhancing customer engagement and retention through targeted marketing campaigns and personalized content. Building and expanding my personal and professional network is a constant priority for me. I am always open to new connections and opportunities. Whether you'd like to connect via LinkedIn or prefer to contact me directly at johnson.shane1@gmail.com, I look forward to the possibility of connecting with you.
American Alpine Club
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Vice President Marketing And CommunicationsAmerican Alpine Club Jun 2021 - PresentGolden, Co, Us● Lead a six-person marketing team to manage an annual integrated marketing strategy, including brand management, market research, content creation, and sales generation, achieving organizational objectives and key results (KPIs). ● Achieved 47% YoY business growth by creating a go-to-market strategy with lifecycle mapping and multiple campaign strategies to adapt to changing marketplace trends. ● Formulated a comprehensive brand overhaul and strategic content plan with cross-functional teams; drove a 45% increase in customer interactions and enhanced brand loyalty, resulting in a 30% uplift in customer retention rates. ● Directed $5M+ in annual revenue by strategically managing a $500K marketing budget, optimizing channel performance, and increasing ROI of all brand initiatives by 200%. ● Developed and deployed advanced marketing systems (CRM), driving a 45% increase in operational efficiency and enhancing cross-functional team productivity by 33%, leading to continuous improvement and growth. ● Executive producer on seven annual publications and two ongoing award-winning film series while also owning paid media contracts for ads and partnerships.
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Marketing And Membership DirectorAmerican Alpine Club Feb 2020 - Jun 2021Golden, Co, Us● Oversaw membership campaigns, resulting in a 20% increase in new member sign-ups and a 15% rise in renewals. ● Enhanced digital presence through targeted social media strategies, leading to a 30% boost in online engagement.
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Membership DirectorAmerican Alpine Club Sep 2018 - Feb 2020Golden, Co, Us
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Membership ManagerAmerican Alpine Club Sep 2016 - Sep 2018Golden, Co, Us● Implemented membership retention programs that increased member satisfaction by 25% and decreased churn by 10%. ● Coordinated with the marketing team to develop compelling membership materials, contributing to a 20% growth in membership base.
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Marketing ManagerRab Sep 2014 - Sep 2016Alfreton, Derbyshire, Gb● Orchestrated nationwide marketing initiatives, including print ads, signage, and digital content; bolstered store displays and social media efforts, driving a 25% rise in quarterly sales across 100+ locations. ● Spearheaded and produced a nationwide in-store marketing strategy consisting of rebranding a highly technical product to appeal to a typical outdoor consumer and calibrating based on regional market research, resulting in the company realizing their most successful year. ● Executed a worldwide rebranding strategy in collaboration with key stakeholders and the executive team; strengthened brand perception and drove a 22% increase in revenue growth within the first year. ● Conducted detailed ROI evaluations for brand events and advertising, leading to a significant 35% increase in customer conversion rates and a 20% reduction in unnecessary marketing expenditures. ● Managed Rab USA's athletic team to strategically create content that increased views by 40%. ● Enhanced social media presence by curating engaging content and employing data-driven strategies, driving a 50% increase in follower count and a 30% rise in brand mentions. ● Organized product marketing by company representation at 10+ tradeshows, meticulously planned booth arrangements, and logistics, achieving a 30% increase in foot traffic. -
Sales Manager And BuyerBentgate Mountaineering Oct 2011 - Sep 2014
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Marketing ManagerNew Image Leasing, Inc. Aug 2010 - Sep 2011Englewood, Colorado, Us● Established all marketing and promotional operations, which included leading a cross-functional marketing team to create print advertising, signage, displays, digital collateral, and social media content to promote products, secure new markets, and drive business expansion and profitability. ● Conceptualized and launched a comprehensive brand identity overhaul, including a logo redesign and a detailed brand book; elevated brand recognition by 25% within six months and increased customer loyalty by 15%. ● Orchestrated tradeshow marketing efforts, from booth design to promotional materials, driving a 40% increase in visitor interactions and a 22% improvement in lead conversion rates. ● Targeted improvements on the company website to attract new markets; achieved a 48% increase in traffic, 30% boost in click-through rate, and 33% growth in conversions.
Shane Johnson Education Details
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Syracuse University - Martin J. Whitman School Of ManagementMarketing Management -
Western Colorado University - School Of Graduate StudiesOutdoor Industry Business
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Digital Marketing InstituteMarketing
Frequently Asked Questions about Shane Johnson
What company does Shane Johnson work for?
Shane Johnson works for American Alpine Club
What is Shane Johnson's role at the current company?
Shane Johnson's current role is VP Marketing| Results-Oriented Marketing Leader | Brand Management| Strategic Brand Architect | Driving Growth in Non-Profit & Private Sectors.
What is Shane Johnson's email address?
Shane Johnson's email address is sj****@****lub.org
What schools did Shane Johnson attend?
Shane Johnson attended Syracuse University - Martin J. Whitman School Of Management, Western Colorado University - School Of Graduate Studies, Digital Marketing Institute.
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