Shane Kirk Email & Phone Number

Davis, Ca, Us

Davis, California, United States

Conducted Market research and collected data for new products to properly inform future marketing strategies Created and implemented marketing and go-to-market strategies based on consumer data for AI and professional SaaS products across the healthcare industry Managed company social media strategy resulting in an impression increase of 5000 impressions and an average click-through rate of 13% across platforms in under 3 months Worked with a contracted Ad agency to develop Ad materials in line with data-driven marketing strategies Created and optimized sales pipelines to enhance inbound sales conversions by identifying and utulizing bounce data and analyticsWorked with design teams to create and deploy landing pages that reduced website bounce rates and increased conversions Managed sponsored athletes ensuring partnered efforts were in line with marketing strategy and brand guidelines Created marketing reports and documentation for executives and investors such as marketing plan overviews and financial projections based on marketing data and marketing ad spends Developed comprehensive marketing reports and documentation for executives and investors, including marketing plan overviews and financial projections, by analyzing campaign data and ad spend metrics, which contributed to a 12% increase in budget efficiency.

Davis, California, United States

Davis, California, United States

Created and monitored email campaigns Created content for all social accounts in the form of 3-4 posts per week across platforms such as Instagram and FacebookOversaw customer interactions via email promotions and campaigns Created content that aligned with the company's vision and brand guidelines that were inline with company's marketing strategyDeveloped engaging content strategies that increased social media engagement by 25%, utilizing tools such as Adobe Creative Suite and Canva to streamline campaign execution and monitor performance analytics. Curated and scheduled engaging social media content across platforms (Facebook, Twitter, Instagram), driving a 10% increase in user engagement and a 15% growth in followers over a 6-month period.Collaborated with agency program staff, to develop a variety of content for social media specifically tailored to target audiences.Used Google Ads evaluation and recommendations to increase the success of marketing strategiesTracked and monitored Google Analytics to optimize the company website and increase productivity

Davis, California, United States

Fostered relationships with clients to expand the customer base and enhance loyalty and retention.Oversaw and instructed a small team to ensure event success.Networked to build a client base and promote products to new and existing clients.Assisted with building maintaining and formulating social media strategies for implementation across multiple platformsCollaborated with a team of three to develop and implement marketing and sales strategies to boost online traffic and conversions Worked in the production of content for company social media accounts such as product photos and videos Used third-party sites such as Canva, MailChimp, and Adobe Suite to create content to drive traffic and increase customersDesigned and launched marketing content using Canva, MailChimp, and Adobe Suite, successfully driving a 20% increase in customer engagement and a 25% rise in web traffic within six months. Spearheaded auction events, leading a team of 5, which achieved a 30% increase in sales revenue by harnessing data analytics for targeted marketing strategies and improving client engagement.

Bachelor Of Arts - Ba, Communication, General

Minor, Tech Management

Certificate, Entrepreneurship/Entrepreneurial Studies