- Oversee client social media accounts, handling all aspects from scheduling and posting to copywriting and community engagement. Ensure consistent brand voice and interaction across platforms.- Draft creative briefs and shot lists for quarterly content productions. Provide on-set guidance to ensure alignment with client guidelines, enhancing content quality and consistency.- Design original graphics for social media and web use. Manage and update Shopify UI.- Edit original video content for Capital Concerts, a live PBS series broadcast from the West Lawn of the U.S. Capitol. Manage live clipping and social posts on show night, create and distribute promotional materials year-round.- Compile detailed quarterly and ad hoc analytics reports, integrating market trends and competitor analysis. Use these insights to inform content strategies that drive client growth and customer acquisition. - Client Industries: Food and Beverage, Action Sports, Entertainment, Broadcasting, Apparel

-Provided clients with expertise in web analytics, user experience, data analysis and reporting.-Developed and maintained client-facing dashboards using Tableau and Google Data Studio.-Wrote insights contextualizing Paid Media performance across key pillars: Paid Search, Paid Social, Display and Video. Presented insights during client meetings to provide tactical suggestions and a clear overview of ongoing campaign performance. -Pixel coordination and implementation.-Daily use and interpretation of reports within Google Analytics, Google Campaign Manager, and Search Ads 360. -Followed and stayed on top of industry best practices across both organic and paid media channels.-Client Industries: Consumer Electronics, Financial Services, Tourism and Hospitality, Food and Beverage, Apparel

-Employed by SD Hat Co’s parent company Mainland Holdings, working with a variety of their Apparel, Home Goods, and Fitness brands. -Ecommerce advertising role, primarily focused on Amazon paid search strategy. -Worked with third-party creatives to develop original product photography and video for Amazon listings. -Used digital tools including Helium 10 to continually optimize listing copy and campaign keywords around fluctuating category value. -Closely analyzed organic and sponsored search rankings and competitor strategy.-Implemented and managed search campaigns over their entire lifetime. Created detailed spend reports while continually adjusting PPC bids, keywords, negative targeting and product groupings. -Grew established brands while building a strong identity for the most successful new-to-market products, including the development of both Amazon and Shopify online storefronts. -Worked with colleagues to develop new products based on extensive market research. Several of these achieved notable platform success and ROI during their first year in-market, including a successful licensing partnership with a major vendor.

-Developed B2B pitches to secure new contracts for commercial video projects. -Researched prospective clients' brands and industries to understand their specific goals.-Ideated concepts for video spots and communicated cost and capabilities to reliably meet client expectations.

-Learned from a very talented team of creatives.-Grew to be consistently fast and accurate under pressure. -Exposed to many aspects of digital and theatrical marketing in the motion picture industry.

-Worked as an editor on a series of commercial video projects.-Learned to closely understand client needs through meaningful research and discussion.-Developed short-form editing proficiency, effectively combining strong soundbites and b-roll for emotional impact and narrative coherence. -Incorporated client feedback to deliver a polished product. Customized versioning for distinct media channels while understanding the strengths and drawbacks of each.

-Participated in Blue Horizons, an intensive documentary production course centered on environmental issues affecting the California coastline.-Learned from industry professionals to develop a wide range of skills in technical film production, storytelling, distribution, and journalism.