Enabled the Marketing department to operate efficiently and deliver desired outcomes through people, processes, technology, and data-Leveraged my entrepreneurial mindset in defining and crafting this brand new position as head of customer experience design development, content strategy & PMO-Constructed cross-functional teams to define target markets, customer personas, and competitive positioning, resulting in streamline GTM approach-Oversee an evolving corporate social media strategy, including content planning, development, and execution-Worked collaboratively with an agile team in delivering a brand new sales enablement platform to help bring sales and marketing together throughout the sales cycle -Assisted in the development of a new learning management platform to ensure users have the resources and training necessary to provide the best possible customer experience-Lead for Salesforce CRM expertise, marketing automation efforts and new programs between the Sales and Technology teams-Lead on the analysis and implementation of new multi-million-dollar project management tool for the 150+ team members within the Marketing department-Built business case, received approval, and currently implementing a data aggregation/business analysis software system (built in Tableau and Power BI) for Marketing department-Lead on the analysis and business assessment to purchase and implementing a DAM system for the Marketing department

Responsible for developing and executing key product go-to-market contact strategies in support of the Sales & Operations teams-Collaborated with 29 regionalized General Managers to implement key initiatives around customer acquisition, penetration, and retention-Executed enterprise-wide marketing initiatives and programs to internal and external customers, leveraging resources within the organization and industry to position NIC as a market leader-Maximized initiatives through facilitating competitive analysis, performing needs assessments, and ensuring successful measurement metrics on all programs

Responsible for oversight of the division serving sales and marketing needs of Kansas state and local governments, and their customers-Forecasted, implemented, maintained, and exceeded annual $8 million budget P&L for 4 consecutive years to maximize profitability-Successfully negotiated contract resulting in a 7-year client commitment, including an annual renewal process to extend contract for additional 1-year periods-Oversaw the maintenance and enhancements of the 1300+ enterprise suite of online services provided at no charge to the state, which represented more than $8.2 million cost avoidance to the state over a 3-year period-Leveraged Microsoft Dynamics CRM in support of organization objectives-Responsible for the oversight and ensured compliance with all security standards with the state of Kansas

Responsible for developing relationships with 250+ state agencies to identify their needs, promote and increase growth through awareness and adoption of 1,300+ online services-Responsible for transforming the traditional in office citizen experience to the online citizen experience-Development of a local government contact strategy focused on over-the-counter SaaS payment processing solution which grew client base from 0 to 450+ over a 5-year period-Measured the satisfaction of 500 customers who leverage the organization’s services and received a 94% favorable rating-Directly managed 6 staff members in Customer Service, Accounting, Sales, Product Management and Marketing teams