An independent communication consultant focused on creative communications and brand strategy, creative direction and design to support non-profit organizations in Africa and South Asia. Recent projects include;Marie Stopes Nepal – Creative strategy and execution of a national awareness campaign promoting legal, safe and confidential family planning for women and girls. TVC, Radio Drama, Print, Media procurement, Media briefingShreenagar Farms/Sunolo Anda – Branding, design and 360 creative communications strategy for a behavioral change campaign targeting adolescent girls to promote the nutritional benefits of eggs. Multi-channel deliveryFightBack Nepal – Promotional event and video creation. Directed a 3 day workshop with over 700 adolescent girls showcasing FightBack – a sexual violence risk reduction program aimed at women and girls Spring Accelerator/DFID/Nike Foundation – Brand Consultation/Brand Story workshop with Spring Accelerator companies who offer products and services that aim to transform the lives of adolescent girlsImplementation of an 18-month bespoke communications mentoring program for future leaders at the Swiss Development AgencyAbdulla Al Ghurair Foundation For Education – Brand Consultation/Visual System developmentOther clients include: Global IME Bank, Save the Children, Ogilvy Mather, Unicef, NYC HQ, United Nations, IFRC, Government of Maldives, Canadian Red Cross, Australian Red Cross, British Red Cross, Asian Development Bank, World Bank.

Lead Creative Director across all disciplines for Ethiopia’s largest full service communication agency. Creative team management and mentorship, 360 campaign creation, brand strategy, digital communication strategy. Clients: Diageo, Ethiopian Airlines, GSK, Coca-Cola, Total, Dashen Bank. USAID, UNICEF, Marie Stopes Ethiopia, World Bank, ILO, Nike Foundation, Save the Children, British Council.

Lead the Creative brand communications function of ATB Financial (strategy, planning, brand development, brand architecture, customer segmentation, customer experience, advertising & promotion, internal/external agency leadership, creative process, digital/traditional/social media, communications, market research, data analytics, CRM, loyalty, and competitive intelligence) with team of 70 operating across 170 retail locations and 130 agencies. Direct management of 20 person Creative Centre (including Digital, Creative and Production units). Brand stewardship and creative oversight across the entire ATB brand portfolio.

Management of 8 person creative team. Overseeing creative process frominitial client brief to final delivery. Leading client pitches/presentations andfacilitating creative brainstorming sessions. Highlights: Organizational rebrand,launch of new .com property, environmental and retail design for large-scaleinitiatives including: New ATB Financial HQ, Edmonton International Airport.

Creative team lead. Responsibilities included branding, print media, consumer experience, environmental and retail design. Work-flow and budget management. Commissioning and briefing freelance designers, photographers and other media specialists.

Lead creative for all internal and external corporate applications andpromotional communications for a global education brand. Work-flow, budgetmanagement and supervision of 9 person creative team. Applications included;annual reports and collateral print material, exhibition design, signage,wayfinding and environments.

A middle-weight designer for leading TTL communications/brand consultants based in Bangkok. Clients: HSBC, Sony, Tourism Authority of Thailand, Beaumanoir Resorts, Johnson & Johnson, The Human Development Foundation.