Shane Robbins Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

San Diego, California, Us

Senior leader responsible for creating and growing the product marketing function for the leading SaaS hospitality platform focused on SMB and Enterprise properties. Through building a high performing global team, we led multiple high profile global product launches, surpassed all yearly revenue and adoption targets, and ensured continual reduction in churn.

Seattle, Washington, Us

Senior leader responsible for driving scaled adoption and ARR growth for our proprietary visual inspection SaaS technology. Developed GTM strategies for federal and state sell-through as well as adjacent B2B market expansion strategies. - Increased ARR by nearly 10% through the development of a comprehensive, multi-stage buyers journey strategy that aligned marketing and sales activities and decreased the length of B2G sales cycle by 8%- Built foundational sales enablement collateral, tools, training and processes optimized for key buyer and user personas which resulted in a 5 point NPS increase within 6 months- Led the founders and executive team through a new pricing and packaging project which decreased internal dSat and increased sell-through by 14%

Amsterdam, Netherlands, Nl

Led a team of senior product marketers focused on sourcing compelling price discounts from accommodation partners through the adoption of our "Rates and Deals" pricing products. - Grew customer bookings on our product line from 20% to 35% of all platform bookings by optimizing the sales enablement process, go-to-market strategies and value proposition development method- Led a cross-functional team which created the B2B market positioning for all ten “Pricing” product lines, including a comprehensive story and value proposition for 28M+ accommodation partners globally- Scaled the first 3rd party supply product line (Booking.Basic) from five APAC markets to global penetration in just over 9 months, while exceeding customer bookings target by 23%- Drove a 26% adoption increase of core “Pricing” products by co-developing a machine learning innovation that targeted relevant data insights and product recommendations to partners

New York, Us

Responsible for building and leading the EMEA marketing and operations function for the new programmatic advertising business line. Across forty markets, I led our core strategy within the agency group, business development with key technology vendors and evangelism with strategic clients.- Led an eight-person team that grew the ‘share of programmatic’ advertiser spend from 5% to nearly 45% YoY- Built the first EMEA ‘Voice of the Field’ program reaching over 5,000 internal stakeholders- Worked with CEO and MD to develop key Account and Marketing KPI’s and served as the day-to-day execution lead across all forty markets- Created a field enablement process that provided the internal teams with impactful market research as well as client facing webinars, tutorials, pitch decks and battlecards

Southampton, Gb

Owned the company’s product development and GTM execution strategy. In this role, I was responsible for leading product development, product strategy and product marketing by building, managing and growing a market leading organisation that oversaw our product offering from ideation to release to market.- Created and led a team responsible for owning the product prioritization, strategic direction and implementation of our product and data roadmaps across three lines of business - Achieved 237% YoY revenue growth via core platform enhancements and new features - Drove executive team rhythm and prioritization for product and operational enhancements- Created, drove and landed internal, agency and advertiser training programs for all products - Facilitated cross-team and customer councils to drive Voice of the Customer feedback, product innovation and pre-General Availability (GA) product analysis- Served as Switch’s evangelist for our products through thought leadership, blogging, social media, and speaking engagement

Redmond, Washington, Us

Owned the Skype, Xbox and Mobile advertising business and product responsibilities for the UK subsidiary. Led all product marketing and strategy initiatives to drive direct revenue impact, brand awareness and advertiser influence. I was responsible for landing all GTM, Product Marketing, Operational and Monetization strategies to exceed Fiscal Year targets.- Drove localization of market positioning for Skype, Xbox and Mobile products and lead the sales enablement effort - Created market specific product and advertising propositions that drive brand affinity through the UK client and agency ecosystem- Achieved average 62%, 11% and 42% YoY revenue increases for Skype, Xbox and Mobile products respectively- Owned cross-team and cross-division partnerships to drive product strategy for UK sales teams - Partnered with Global Sales Strategy Leads to develop “Global First” programs that drive greater revenue attainment and brand proposition with the ability to scale cross-market

Redmond, Washington, Us

Led the all-up mobile advertising strategy (GTM, sales enablement, marketing) within the core business team and drove cross-team accountabilities for all mobile product and marketing functions.- Created and landed the global outbound marketing strategy for target advertiser and app developer segments and new product offerings- Built and drove cross-team collaboration and buy-in for the newly developed GTM process- Developed and executed client training programs to showcase advertiser and product success which led to an average 10% YoY upfront revenue commitment from top agency groups- Cultivated and executed all mobile advertising industry and training relationships globally- Wrote, designed and packaged 15 keynote speeches, targeted at Brand and Agency executives, for the division GM

Waltham, Ma, Us

Responsible for creating a scalable GTM process for a newly formed sales field and drive communications between product engineering and marketing to innovate market demand requirements for fast paced, acquisition focused New York start-up.- Crafted and scaled the internal sales process by driving revenue focused vertical analysis and market positioning to land key client wins in the burgeoning mobile advertising space- Integrated solution oriented ideas and marketing concepts with validated 3rd party data to carve unique market positions for key advertiser verticals- Developed pre-sales proposal and strategic marketing responses for a wide array of client and agency Mobile RFI’s and RFP’s that saw multi-million dollar revenue growth over a two year period

Led the coordination with U.S. sales field to drive timely RFP and RFI responses from digital advertising agencies and provide pricing, inventory analysis and sales enablement materials.

New York, Ny, Us

Responsible for all digital media buying and planning across a number of multi-national agency clients with six and seven figure advertising budgets.- Led the new client transition and media planning for all Sears and Kmart digital media buys - Drove media “buy” recommendations and post-campaign analysis for all clients

Journalism, Cultural Sociology

Microsoft Marketing Leadership Initiative

A1 Completed; A2 (Elementary) In Progress, French Language

Marketing @Microsoft

Marketing @Microsoft, Marketing