Shane Robbins Email & Phone Number

Seattle, WA, US

Seattle, WA, US

San Diego, California, US

Senior leader responsible for creating and growing the product marketing function for the leading SaaS hospitality platform focused on SMB and Enterprise properties. Through building a high performing global team, we led multiple high profile global product launches, surpassed all yearly revenue and adoption targets, and ensured continual reduction in churn.

Seattle, Washington, US

Senior leader responsible for driving scaled adoption and ARR growth for our proprietary visual inspection SaaS technology. Developed GTM strategies for federal and state sell-through as well as adjacent B2B market expansion strategies. - Increased ARR by nearly 10% through the development of a comprehensive, multi-stage buyers journey strategy that.

Amsterdam, Netherlands, NL

Led a team of senior product marketers focused on sourcing compelling price discounts from accommodation partners through the adoption of our "Rates and Deals" pricing products. - Grew customer bookings on our product line from 20% to 35% of all platform bookings by optimizing the sales enablement process, go-to-market strategies and value proposition.

New York, US

Responsible for building and leading the EMEA marketing and operations function for the new programmatic advertising business line. Across forty markets, I led our core strategy within the agency group, business development with key technology vendors and evangelism with strategic clients.- Led an eight-person team that grew the ‘share of programmatic’.

Southampton, GB

Owned the company’s product development and GTM execution strategy. In this role, I was responsible for leading product development, product strategy and product marketing by building, managing and growing a market leading organisation that oversaw our product offering from ideation to release to market.- Created and led a team responsible for owning the.

Redmond, Washington, US

Owned the Skype, Xbox and Mobile advertising business and product responsibilities for the UK subsidiary. Led all product marketing and strategy initiatives to drive direct revenue impact, brand awareness and advertiser influence. I was responsible for landing all GTM, Product Marketing, Operational and Monetization strategies to exceed Fiscal Year.

Redmond, Washington, US

Led the all-up mobile advertising strategy (GTM, sales enablement, marketing) within the core business team and drove cross-team accountabilities for all mobile product and marketing functions.- Created and landed the global outbound marketing strategy for target advertiser and app developer segments and new product offerings- Built and drove cross-team.

Waltham, MA, US

Responsible for creating a scalable GTM process for a newly formed sales field and drive communications between product engineering and marketing to innovate market demand requirements for fast paced, acquisition focused New York start-up.- Crafted and scaled the internal sales process by driving revenue focused vertical analysis and market positioning to.

Led the coordination with U.S. sales field to drive timely RFP and RFI responses from digital advertising agencies and provide pricing, inventory analysis and sales enablement materials.

New York, NY, US

Responsible for all digital media buying and planning across a number of multi-national agency clients with six and seven figure advertising budgets.- Led the new client transition and media planning for all Sears and Kmart digital media buys - Drove media “buy” recommendations and post-campaign analysis for all clients

Journalism, Cultural Sociology

Microsoft Marketing Leadership Initiative

A1 Completed; A2 (Elementary) In Progress, French Language

Marketing @Microsoft

Marketing @Microsoft, Marketing