Shane S. Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

-I take pride in helping my clients win! To achieve this, I provide solution consultation, design and best practice recommendations for my clients' Martech environments. I have experience working with clients of all sizes, including some of the largest, most challenging clients and projects across a variety of industries.-As a leader, I enjoy inspiring and helping others get to where they want to be in their careers. Building teams and relationships with others is my passion. I lead by example and don’t mind rolling up my sleeves to help get the job done.-Building trust and helping my clients maximize their investment in Salesforce is a top priority, and in turn exceeding my clients expectations. I consider myself the face of Salesforce with my clients and take pride in the quality of the project being delivered.-Consistently leading in a high overall client satisfaction while managing solution implementation for client SOWs ranging in the $1-5M range. Experience with multi-cloud implementations.-My expertise includes: -Leading discovery sessions and creating solution proposals and spec documentation. Problem-solving is my specialty!-Designing and building custom martech and data solutions that exceed expectations.Providing advisory and best practice services for clients and Salesforce integration partners.Supporting and providing leadership within our Professional Services Solution Consulting Practice. Serving as a SME for internal team members on a variety of topics.Experience integrating Marketing Cloud with Saleforce Clouds (Sales Cloud, Service Cloud, Health Cloud, etc.), Marketing Cloud Personalization, Marketing Cloud Einstein (AI) and some exposure to Data Cloud implementations.Provided Pre-Sales support for our Account Team to help win business and establish a relationship with the client from a pro-serv perspective.Earned: Salesforce Accelerate Leadership Program in October 2022.Promoted to Associate Principal Solution Architect in January 2020

San Francisco, California, Us

- Provide consultation, solution design and best practice recommendations for clients across all verticals.- Vertical expertise includes retail, finance, travel, non-profit, healthcare and B2B. - Design and build custom cloud-based marketing and data solutions to support clients marketing technology needs.

Armonk, New York, Ny, Us

- Responsible for providing strategic digital marketing guidance and management for the IBM Cloud business unit. This includes: email marketing, nurture programs, life cycle & demand generation programs, web properties & site optimization, marketing technologies (including marketing automation and CRM) for Cloud- Serve as marketing technologist for the Cloud BU. This includes providing best practice recommendations and support for IBM Unica, IBM Silverpop, SFDC Administration, etc.- IBM Marketing Cloud (Silverpop) certified in 2015- IBM Unica certified January 2017

Armonk, New York, Ny, Us

- Responsible for developing demand generation programs for the IBM acquisition Blue Box. This included implementing and supporting Marketing Automation platforms, Marketing Operations, CRM and Customer Lifecycle efforts for the Blue Box Private Cloud as a Service offerings.- Successfully produced demand gen campaigns that produced 1,500 MQLs in H2 of 2015 and 2,000 MQLs in H1 2016 prior to full integration into IBM Cloud BU.- SFDC Admin, Pardot and Silverpop SME - Blue Box was acquired by IBM in June 2015- Led Blue Box integration efforts for digital, CRM & marketing automation into IBM Cloud Business effort. This included the site migration for Blue Box to IBM.com.Promoted July 2015 to Sr. Digital Strategist, Email Lead

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- Successfully managed the client relationship and day-to-day promotional email marketing programs for a large Seattle based retailer. $5+ million per year business relationship.- Responsible for program strategy, solution design and implementation, creative and campaign development, audience segmentation, Testing/QA, deployment and analytics for the client.- Successfully implemented fully dynamic email campaigns driven by customer behavioral data and analytics.- Developed solutions for the client's HR team to manage employee communications and employee feedback programs.- Managed the development and execution of 50-100 campaigns monthly.- Provided leadership /management for 15+ team members who supported the account.

Seattle, Wa, Us

- Managed marketing operations- primary Admin/SME for the Eloqua marketing automation platform.(Eloqua Product Master)- Responsible for campaign design, creation, segmentation & reporting - Provided management/expertise for the Direct Marketing & Web-based campaign lead generation efforts for Russell Investments Private Client Services business. - Maintained the marketing database to support the various initiatives for lead generation.-Earned Oracle Eloqua Certification 2013

Bellevue, Wa, Us

- Successfully develop and manage the execution of customer marketing campaigns for growth, loyalty, onboarding and retention efforts. - Channel/tactic selection to maximize campaign ROI and effectiveness. Channels include SMS, Digital On-Device, Email, Telesales, Direct Mail, Web and Inbound Care/Retail Support.- Inflight campaign tracking and post campaign performance measurement and analysis.- Develop and implement CRM (data) driven marketing strategies- Create campaign targeting and list segmentation for Customer Life Cycle campaigns- Provide internal subject matter expertise for Email, SMS and On-Device tactics.- Best practice development and knowledge sharing with campaign stakeholders.- Build and maintain relationships with internal stakeholders and vendors

Seattle, Washington, Us

Responsible for managing all aspects of email marketing for Holland America Line. This included overseeing email creative design & production, audience segmentation, CRM strategy & planning, reporting & analysis. Implemented customer referral program to compliment the existing loyalty efforts. Two direct reports.

Burlington, Ma, Us

• Owned and managed the day-to-day client relationship. Primary client contact for e-mail/online/CRM marketing strategy, testing, segmentation, implementation and project management of email/online marketing campaigns. • Responsible for managing over $2.4 million in annual revenue and consistently scored among the highest in client satisfaction surveys.• Provided clients with Email/Database/Mobile/CRM marketing expertise including best practice recommendations, guidance for subject lines and segmentation, CTA and mailing frequency.• Successfully lead status meetings with clients to review project status and deliverables, campaign recommendations and post campaign results.• Provided project management for data, engineering, creative and web development programs. Lead the creation of specs and SOWs for client projects. • Client industry experience includes video gaming, retail, travel, non-profit and B2B.• Received the company “Integrity” award voted on by my peers.• Promoted from Program Manager to Sr. Program Manager in July 2008.

Redmond, Washington, Us

Responsibilities included: Vendor Management, CRM campaign strategy development (i.e. email marketing, direct mail, online/paid search/SEO, webcasts,etc.), campaign set-up & execution, campaign input briefs for agencies, campaign announcements for internal communication, campaign training for internal sales teams and detailed analysis & ROI reporting.Successfully manage & execute multi-tactic campaigns featuring Microsoft Office, Exchange Server, SharePoint, Live Meeting and SQL Server products.Provide project management for Webcasts by managing the development of the content and target audience criteria to generate leads for Microsoft products.Assisted SMS&P Mid-Market Relationship marketing team with cross-sell/up-sell & loyalty campaigns. Contributed in development of product and solution cross-sell call scripts that provide reference information for the Microsoft sales team & partners when working with prospects.

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Successfully implemented e-mail marketing, direct mail and internal/vendor assisted telemarketing campaigns for lead generation efforts. - Managed 2 direct reports. Responsible for the development of success stories and product testimonials with existing clients. Managed outside telemarketing firm that produced 180 qualified leads over 9 month period with the potential for an average estimated deal size of $2,300 per lead. Developed content for new company Web site, press releases, internal marketing memos and marketing collateral as needed. Revamped internal RFP response process to improve the overall efficiency and use of internal resources. Introduced CodeCorrect to PR opportunities that included the Deloitte Fast 500 and Washington State Fast 50 contest for 2005 to increase exposure and name recognition. CodeCorrect placed 52nd and 4th respectively. The company was acquired by Accuro Healthcare Solutions in January ’06.

Managed key marketing projects from creation to completion for the IntelliClean System product launch. Efforts included Direct mail; E-mail marketing, Web site content, collateral creation, vendor management, etc. Worked directly with vendors to ensure that all deliverables were being completed accurately, on-time and within budget. Managed marketing budget to minimize cost overruns.Successfully managed the completion of a streaming media website used for an online training resource for dental professional community & played a key role on the project team for Sonicare.com re-branding efforts and for the Intelliclean System micro-site.Directly responsible for managing the quarterly benefits & gifts for the preferred partner program. My contract was extended twice as budgets allowed because Senior Managers recognized the value that I brought to the Philips organization.

Responsible for marketing, customer relationships, account retention, human resources, purchasing, inventory control, developing policies and procedures, cash management and financial analysis. Successfully managed the on going Marketing/PR efforts, targeting companies with over 100 employees. Efforts included the design & maintenance of the new website, direct mail initiatives, collateral & proposal creation & customer service team training.Personally responsible for a team of 13 employees.Successfully managed purchasing efforts with distributors, vendor reps and brokers. Negotiated purchase agreements. Maximize product rebates by developing purchasing strategies to reduce the overall product costs. Responsible for inventory control & month-end processes.

Provided marketing management support for clients in the personal software, online market research and project management solution verticals.

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Responsible for sales and marketing efforts in the Midwest region.

Bs, Business Management

Aa, Business

Business Administration And Management