A results driven leader with a passion for understanding and delighting customers. Happy working collaboratively to achieve business goals through customer led decision making underpinned by efficient technology and data analytics.With a deep understanding of how a well-expressed brand amplifies growth in brand consideration, customer acquisition, retention, value, NPS and shareholder return. Experienced in leading the development of useable market segmentation, customer segmentation and customer journey maps that enable the identification of the future valuable customer and the behavioural barriers and triggers to acquire and retain the customer. A track record in delivering exceptional customer acquisition, growth and retention results through the positive intersection of the disciplines of brand strategy, brand narrative and customer value propositions in digital marketing, above the line and below the line media. A performance history in delivering results that align to business goals in fast paced and complex environments. A strong team player dedicated to exceptional client service for all stakeholders and achieving outstanding outcomes in the business settings of financial services, media, government, creative and media agencies, behavioural change. KEY SKILLS• Leadership - Engaging people leadership skills gained through establishing, coaching, and inspiring teams to deliver exceptional client service to stakeholders and achieving successful business outcomes.• Stakeholder management, negotiation and influencing skills - Builds relationships easily with a history of working collaboratively to gain consensus and drive action across large groups of internal and external stakeholders and partners to deliver outcomes.• Financial acumen – Develops effective and economical marketing and campaign programs that deliver a strong ROI and accelerate commercial goals.• Demonstrable experience in leading and combining all brand and marketing disciplines - Performance history in delivering positive increases in brand health, digital customer acquisition, growth and retention results through the intersection of the disciplines of brand and media. • Proven track record in leading multi-channel marketing and eCommerce marketing strategy and campaign programs that accelerate commercial outcomes through the amplification of a brand's strengths/CVP, digital marketing, ATL/BTL media.• Data led decision making that benefits the customer and the businessThe ability to analyse and interpret data to identify risks and opportunities.