AeroLeads people directory · profile
Shane Walsh Email & Phone Number
Marketing Transformation Director
at
Flutter UK & Ireland
1 work email found
@betfair.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Shane Walsh? Overview
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Quick answer
Shane Walsh is listed as Marketing Transformation Director at Flutter UK & Ireland, based in Ireland. AeroLeads shows a work email signal at betfair.com and a matched LinkedIn profile for Shane Walsh.
Shane Walsh previously worked as Head of Digital and MarTech, Betfair International at Flutter Entertainment Plc and Head of Digital & MarTech, Betfair International at Flutter Entertainment Plc. Shane Walsh holds Bachelor’S Degree, Business And Marketing from Waterford Institute Of Technology.
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Email format at Flutter UK & Ireland
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{first}.{last}@betfair.com
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AeroLeads found 1 current-domain work email signal for Shane Walsh. Compare company email patterns before reaching out.
Profile bio
About Shane Walsh
A focused and results driven digital enthusiast specialised in the field of Marketing Technology.
Listed skills include Leadership, Digital Marketing, People Skills, Event Management, and 11 others.
Current workplace
Shane Walsh's current company
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9 roles
Shane Walsh work experience
A career timeline built from the work history available for this profile.
Head Of Digital And Martech, Betfair International
Head Of Digital & Martech, Betfair International
Current
Aug 2022 - Present
Head Of Marketing Technology, Betfair International
Jul 2021 - Aug 2022
Head Of Marketing Technology
CurrentAdTech & Ad OperationsMarketing InnovationCRM TechConversion OptimisationMarketing Projects
Jul 2020 - Present
Senior Adtech & Conversion Manager
Leading a team of Ad Operations & Marketing Conversion professionals at Paddy Power Betfair.Ad Operations Responsibilities:-Selecting best in class marketing solutions for Paddy Power Betfair- AdServer, MMP, 3rd Party Pixel Implementation, AdFraud, CMP, Onsite Tagging, CDP, Marketing Integrations- Create data hierarchy's & association that enable reporting & optimisation, Data Cleanliness & GDPR compliance of marketing data, supporting Insight Analysts to deliver Digital AttributionConversion (CRO) Responsibilities:- Develop conversion optimisation initiatives across the Paddy Power & Betfair brands(including gap analysis, business requirements for continuous improvement, as well as creation of testing plans).- Identify and implement A/B and MVT opportunities.Platform Experience:Adx, AppsFlyer, AppNexus (Xandr), Atlas, DoubleClick (DBM, DCM, DS), Criteo, Facebook, FlashTalking, Google AdWords, Google Tag Manager, Google Analytics, Google Marketing Platform, Integral Ad Science, Machine, MOAT, Netrefer, Nielsen, Twitter. Multiple CMS solutions.
Apr 2018 - Jul 2020
Ad Operations Manager
May 2015 - Apr 2018
Digital Marketing Executive
Jan 2014 - May 2015
Marketing Executive
In January 2014 I began an Internship with Betfair Ltd. gaining experience and knowledge into the world of Digital Marketing.•Display AdvertisingWorked as part of the display team which implemented and maintained campaigns across a wide variety of relationships•Ad TraffickingManaged the active and inactive creative sets in the AdServer to ensure that all channels were up to date with relevant material. Time-keeping and being reactive were key aspects of this duty•Managing Creative BriefsCreating and maintaining creative requests for the online marketing team. Main responsibility included ensuring that all creative material was circulated to all relevant teams within online marketing•Promotional AnalysisAnalysed the results of promotional offers and the varying dynamics to ensure the future success of promotional offers•User-Journey Testing
Jan 2014 - Feb 2015
2 education records
Shane Walsh education
Bachelor’S Degree, Business And Marketing
Waterford Institute Of Technology
Leaving Certificate
De La Salle College, Waterford
FAQ
Frequently asked questions about Shane Walsh
Quick answers generated from the profile data available on this page.
What company does Shane Walsh work for?
Shane Walsh works for Flutter UK & Ireland.
What is Shane Walsh's role at Flutter UK & Ireland?
Shane Walsh is listed as Marketing Transformation Director at Flutter UK & Ireland.
What is Shane Walsh's email address?
AeroLeads has found 1 work email signal at @betfair.com for Shane Walsh at Flutter UK & Ireland.
Where is Shane Walsh based?
Shane Walsh is based in Ireland while working with Flutter UK & Ireland.
What companies has Shane Walsh worked for?
Shane Walsh has worked for Flutter Uk & Ireland, Flutter Entertainment Plc, Paddy Power Betfair, and Betfair.
How can I contact Shane Walsh?
You can use AeroLeads to view verified contact signals for Shane Walsh at Flutter UK & Ireland, including work email, phone, and LinkedIn data when available.
What schools did Shane Walsh attend?
Shane Walsh holds Bachelor’S Degree, Business And Marketing from Waterford Institute Of Technology.
What skills is Shane Walsh known for?
Shane Walsh is listed with skills including Leadership, Digital Marketing, People Skills, Event Management, Communication, Management, Time Management, and Idea Generation.
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