AdTech & Ad OperationsMarketing InnovationCRM TechConversion OptimisationMarketing Projects

Leading a team of Ad Operations & Marketing Conversion professionals at Paddy Power Betfair.Ad Operations Responsibilities:-Selecting best in class marketing solutions for Paddy Power Betfair- AdServer, MMP, 3rd Party Pixel Implementation, AdFraud, CMP, Onsite Tagging, CDP, Marketing Integrations- Create data hierarchy's & association that enable reporting & optimisation, Data Cleanliness & GDPR compliance of marketing data, supporting Insight Analysts to deliver Digital AttributionConversion (CRO) Responsibilities:- Develop conversion optimisation initiatives across the Paddy Power & Betfair brands(including gap analysis, business requirements for continuous improvement, as well as creation of testing plans).- Identify and implement A/B and MVT opportunities.Platform Experience:Adx, AppsFlyer, AppNexus (Xandr), Atlas, DoubleClick (DBM, DCM, DS), Criteo, Facebook, FlashTalking, Google AdWords, Google Tag Manager, Google Analytics, Google Marketing Platform, Integral Ad Science, Machine, MOAT, Netrefer, Nielsen, Twitter. Multiple CMS solutions.

In January 2014 I began an Internship with Betfair Ltd. gaining experience and knowledge into the world of Digital Marketing.•Display AdvertisingWorked as part of the display team which implemented and maintained campaigns across a wide variety of relationships•Ad TraffickingManaged the active and inactive creative sets in the AdServer to ensure that all channels were up to date with relevant material. Time-keeping and being reactive were key aspects of this duty•Managing Creative BriefsCreating and maintaining creative requests for the online marketing team. Main responsibility included ensuring that all creative material was circulated to all relevant teams within online marketing•Promotional AnalysisAnalysed the results of promotional offers and the varying dynamics to ensure the future success of promotional offers•User-Journey Testing