Jury member of iF Design Award 2025.Find out more about the iF Jury 2025, see what makes them special, and who your fellow jury members are. All you need to know:https://ifdesign.com/en/if-design-award-jury?awardId=2&sort=desc&yearId=0

Responsible for the Design Innovation Center (DIC) in TCL Smart Device Business Group (SDBG). The works and the team's portfolio are published on the TCL Design Webpage: http://design.tcl.comDIC is the Corporate Design Center of TCL Technology Group, with 6 design & innovation relative departments under my leadership:- Design Strategy & Insight (DS).- X-Lab (X-Lab).- Visual Communication Design (VCD).- Mobile Eco-system Industrial Design (Mobile-Eco).- Home Eco-system Industrial Design (Home-Eco).- User Experience Design (UX).DIC handles all design and business innovation topics within TCL's multi-category products: smartphones (4G/5G), Foldable smartphones, Smart Tablet, CPE Products, Smart Watch, TV, Acoustic Products, Refrigerator, Air Conditioner, Air Purifier, Wash Machine, Kitchen Product, Health Smart Product, IoT Smart Products.DIC's work includes business innovation, user and market research, user insight transfer to design key selling points, industrial design, user experience design, graphic user interface, exhibition design, package design, marketing strategy, etc.

Jury of Secondary Selection for GoldenPin Design Award 2022.

Jury of Preliminary Selection for GoldenPin Design Award 2021.

I joined TCL to re-built the Global Product Center (GPC) from scratch since June 2018. I was handling a Global Product Center (GPC) around 115 members, with 3 mobile brand product roadmap and strategy: TCL, Alcatel, and Blackberry.My role was handling TCL smartphone product roadmap and consolidating many different functions together. It includes market research, business and product insights, product strategy, company vision of products, design with advanced technology development & implementation, design strategy & design language definition, User experience design, service design development, content & services strategy & design, product marketing, and brand strategy. I worked closely with marketing for building up the new global brand strategy:(1) TCLPLEX: Product series brand.(2) DISPLAY GREATNESS: Brand philosophy.(3) NXTVISION: Technological brand.Regularly I presented the whole product roadmap and design to all big carriers around the world, such as Vodafone, Orange, 3 Hutchison UK, EE, Telefónica, Deutsche Telekom (T-Mobile Germany), TIM, AT&T, Verizon, T-Mobile US, América Móvil, Rogers, Telus, Bell, Softbank, KDDI, Turkcell....etc.Keywords of my works: Global Markets, Product Strategy, Product Portfolio, Research Insights, Business Strategy, Industrial Design, User Experience Design, Product Marketing, Customer Presentation, Global Carrier Business, Global Open Market Business.

Samsung Design China (SDC) fuses China’s unique culture with a cutting-edge eye for design, new market trends, cultural or regional policies, user feedback and recommendations as well as insights are all on our agenda as we reach out to universities, research firms and design agencies for a collaborative effort to better understand China. Never with an outside-in perspective but as an insider on the ground who knows what and when things happen. Here at the SDC office, we’ve been tailoring smartphones, home appliance products, computers, wearable smart devices, and IoT products to complement this unique and bustling part of the world.SAMSUNG DESIGN CHINA website:http://www.design.samsung.com/global/contents/sdc/

I was responsible for product design and user experience design of Samsung design China, and have been playing a critical role in the development of design strategy for the China market. Managing multiple functions between Shanghai and Beijing design teams, including HR, Design Strategy, Design Research, UX design, ID design, CMF Design, and Package Design.Leading Samsung design China team to be more productive & innovative in supporting headquarters’s assignment, design research for finding user’s needs and insights for product design in China market. Leading design strategy and product development for innovation projects and line-up products with headquarters and China R&D teams. Focusing on China's smartphone product industrial design and user experience design, combining hardware and software design capability into a wearable device, IoT and smart home design area.I joined Samsung Electronics since mid of 2013, with over 15 years’ experience in the mobile phone design field, focusing on creative ID+UI experience design and team management roles for mobile phone concept development, design language initiation and control for company road-map design to fit business strategy and product portfolio.

During 2012 to 2013 when I worked in Google, in order to internal compete with Google's HQ team's array camera technology, I led and worked with a camera expert company (Altek Corporation, https://www.altek.com.tw/) for the world's first dual-camera working module for smartphones and implemented into the whole Motorola MMSP product roadmap. It was implemented by hTC M8 in 2014. It's the originator of multi-camera smartphones.2012, May 20th: Google finished the MOTOROLA acquisition globally.Until merged with Google in mid of 2012, there were around 50 ID + UI designers in my Beijing design center. 2011 to 2012, I inherited a contracted base UI team with 5 designers in Brazil for LATAM local carrier UI requirements and UI concept developments. 2011 to 2012, I extended a design team with 4 designers in Taipei, mainly for the design communication with ODM companies and concept development for Motorola MMCP products.My team has been creating many excellent products, such as XT615 (MotoLux), Defy family products including DEFY II with IP67 waterproof function, XT319, EX226 and many feature phones in the worldwide market.Within 2012, Motorola MMCP sold more than 13M units of mobile phones in global markets, and 2011 year sold around 15M units mobile phones in global markets. It contributed over 50% volume of Motorola (MMI) products globally. (MMCP extended to be a full-function team with 300 employees, including senior management team working with ODM partners around Asia to produce Motorola mobile phones)2011, Aug 15th: Google announced to Acquire Motorola Mobility.

Mass Market Consumer Product (MMCP) and Mass Market Smart Product (MMSP)➢ Since Jan of 2010, I established Motorola MMCP/MMSP design team in Beijing for Industrial Design, 3D modeling, Advanced Mechanical Design, Appearance Model Management, User Interface, Interaction Design, Graphic User Interface Design. My team created own design language (theme-based) for Motorola MMCP products and coordinated with most of JDM companies in Asia, such as Foxconn Taipei(Chi-Mei)/Nanjing, Arima Taipei/Nanjing, Cellon Beijing/Shenzhen, BYD mobile, Compal Communications Inc. (CCI), Qisda (BenQ), Gigabyte and Huawei. And as the UI resource needed, we contracted with China Wintone to have around 25 GUI designers in Beijing supporting GUI graphic execution for MotoSwitch UI. (Until merged with Google, MotoSwitch UI has developed to version 2.5)➢ Mainly design Motorola mobile phones which below $300 USD price range for the global market, including Android tablet, Android smartphone, an entry-level smartphone, social networking feature phone, entry-level feature phone. ID and UI designs are across 2G, 2.5G, CDMA, 3G products. The platforms of products are across from MTK, BMP, TI, ST-Ericsson, Intel, and QUALCOMM.➢ Within 2010, Motorola MMCP sold around 9M units mobile phone in global markets. (MMCP had about 150 employees, including full-function senior management team working with ODM partners around Asia to produce Motorola mobile phones).

Worldwide market ALCATEL mobile phones➢ 2007 to 2010, I inherited the previous ALCATEL design team and extended to 2 design teams in Shanghai and Shenzhen including 30 designers. My team has extended more functions including industrial design, graphic user interface, appearance model management, 3D modeling and advance mechanical research teams. I handled Alcatel mobile phone design from 2008 – 2010, Total there were more than 30 mobile products launched in the global market successfully; it included 2 famous products OT-800 (Jade) and OT-708 (One-Touch MINI) and got very successful business in LATAM and Europe markets. Except for Alcatel own brand design, my team also designed for ODM business of many famous international 1st tier brands such as Vodafone, Orange, Yahoo, and Motorola.➢ 2008, the 2nd year of global economic crisis, TCL got the ODM business from Motorola through one of European carrier, I led my design team to design 12 Motorola WX series low tier phones working together with Moto CXD team. Sanjay Jha who was Motorola new CEO, he decided to consolidate all R&D resource to focus on the Android platform and stopped the rest of 5+ platforms. So at that time, there were only very few Motorola products available in the global market. The 12 WX products helped Motorola to go through the tough time and release the urgent of continued business losses in the global market.➢ 2005, TCL acquired ALCATEL brand in order to speed up the progress of internationalization. After 2 years to re-built global business and re-organization. I joined TCL to be creative design director in August 2007. I was in charge of ALCATEL mobile phone design.- 2009, ALCATEL sold around 16M units mobile phone in global markets.- 2010, ALCATEL sold around 36M units mobile phone in global markets.- 2011, ALCATEL sold around 43M units mobile phone in global markets.

Motorola North Asia Design Center➢ Designed Moto V501, V181, C381, A732, L800t (YinTai), “Ming 2008” 3G concept phones. Especially the C381 was the most seller in Asia market during 2004-2005 due to the fresh and smart design was well accepted by teenage users. ➢ A732 was the first slider phone of Motorola with finger writing function, fitting Chinese inputting usage; A732 gained 2005 IF China outstanding design award. ➢ L800t (YinTai) was the first TD-SCDMA phone for China market. L800t with low-cost segment lighting technology, which gained Motorola 2008 utility and design patent. ➢ The “Ming 2008” 3G concept was the first transparent flip touch PDA, it was expected to launch by end of 2008 (Project changed scope after I left). ➢ During the period as the senior designer position in Motorola, I led many concept designs and real projects, executed design strategy, design language development, new technology, new material investigation and produced many concepts to productions, well understood Motorola design language from 2006-2009.

➢ Synce2 design was invested by Foxconn, it’s the forerunner of current FID (Foxconn Innovation Design) team, mainly designed high, mid, low-end mobile phones and smartphones to support Foxconn’s ODM business.➢ I contributed design ideation skills, design development, idea creations with multi-national designers together, also design communication skill and presentation.➢ During the period in the Foxconn factory, I learned all kinds of production processes and feasibilities with newest technologies. ➢ Deeply understood how the process translating from concepts to productions, and leading designers to develop their potential talent.

➢ Nova Design is the biggest design company in Taiwan.➢ Designed variant consumer products, including desktop casing, loudspeaker, server workstation, hard drive, digital box, digital camera, walkman, thermometer, UPS, medical machine, mobile phone, MP3 player, Rear projection TV, sanitary utensils, Fax machine, toy, exercise bike, electric bike, and mobile phones.