Shane Sun Email & Phone Number

中国 北京市

Beijing, China

OutlineUndertake small-scale market research, consulting and translation work for clients related to China’s wind power industry.Key responsibilities• Plan and execute business development strategies, including maintaining previous client relations and expanding new business network• Identify client needs and formulate project scopes that align with client demand• Draft and negotiate project terms and conditions that align with client demand and ensure quality of deliverables, including costs and pricing, timeline, etc.• Identify suitable outsource partners that may be required during project execution and confirm deliverable timeline and costs• Execute project deliverables and manage quality assurance• Draft long-term business plans and strategies for future growthKey achievements• Successfully delivered several consulting and translation projects for previous clients and network• Strengthened network and relations with new clients through business referrals• Completed a formal business proposal and five-year financial budget for a global power and renewables research and consulting business

Shanghai City, China

OutlineDrive growth of research and consulting businesses in China, Taiwan, Japan and South Korea as part of Wood Mackenzie’s Power & Renewables team.Key responsibilities• Plan and execute business development strategies, including maintaining revenue growth in China and driving growth in other emerging markets• Plan and execute new pricing strategies for MAKE’s research products and consulting services in China and APAC, manage client expectations and migrate MAKE APAC’s client base to the new pricing system• Participate in the Wood Mackenzie / MAKE integration process, including MAKE APAC’s research, consulting, finance, HR, and marketing functionsKey achievements• Substantially exceeded 2018 sales targets by Q3• Delivered a successful pricing migration for MAKE APAC’s research subscriptions and consulting business

Shanghai City, China

OutlinePlan and execute the growth strategy for MAKE in the APAC region, including annual profit and loss budget, business directions, marketing and branding, etc..Key responsibilities• Plan and execute the short- and long-term growth strategies for the APAC region, including revenue growth, research quality improvements and other emerging growth opportunities in APAC• Manage the annual profit and loss budget, set targets, keep track of monthly progress and re-evaluate as necessary• Set and manage the marketing and branding strategy, including keynotes, event participation, event hosting, PR and social media, etc.• Drive business development and manage client relations to meet sales targets through identifying target audiences and suitable methods of approach• Manage the APAC research and consulting teams to ensure deliverables are executed on time and to a high standard• Plan and manage the Chinese translation strategy for MAKE’s research products in order to improve adaptability and satisfaction for Chinese clientsKey achievements• Increased MAKE APAC’s revenue by approximately 10x from 2014 to 2017• Increased MAKE APAC’s client base by more than 10x from 2014 to 2017• Turned MAKE APAC from a loss (2007 to 2016) to a profit centre (2017)• Increased the regional team from 4 to 10 persons, with a strong capability set across research, consulting, marketing and translation• Built MAKE APAC’s media relations in China to become one of the most quoted independent sources in China’s wind power market• Built a strong brand image in China and several other APAC markets

Shanghai City, China

OutlineResearch, draft and publish MAKE’s research products and assist with data collection related to China’s wind power industry.Key responsibilities• Draft and publish research products in line with MAKE’s global research publications schedule• Research various market segments within China’s wind power industry, including onshore and offshore wind, asset ownership, wind turbine manufacturing, supply chain, operations and maintenance, etc.• Identify key industry events, organize keynotes, gain industry insights and expand industry network• Organise client visits and roadshows to maintain network relations and expand MAKE’s target audience• Assist with media relations and expand MAKE’s brand exposure through press release quotes and relaysKey achievements• Published MAKE’s first edition of the China Wind Power Outlook in Oct 2014• Presented several keynotes at conferences through 2014 and 2015

Beijing, China

OutlineManaged investor relations and disclosure matters for Shenzhen and Hong Kong stock exchanges. Participated in the organisation of board and shareholder meetings.Key responsibilities• Organise and host investor meetings and visits, research and communicate company and industry dynamics• Assist financial results analysis and roadshow preparations• Manage H Share disclosures of periodic reports and announcements, and communications with the Hong Kong Stock Exchange• Manage H Share compliance matters in line with relevant Listing Rules and internal policies• Assist board and general meeting preparations, review press releases, manage investor relations web page, manage department suppliers, etc.Key achievements• Assisted Goldwind’s corporate bonds offering in 2012• Project lead on Goldwind’s H Share Annual Report 2013 publication

Bsc Honours, Management, 2:1

Activities and Societies: Pool, Chess- Organisational Studies, Corporate Finance, Research Project, Dynamic Strategic Management, Change.

Education record

Activities and Societies: Chess, Music- A-Level: Philosophy (A), Mathematics (B); Scottish Advanced Higher: Economics (C) - Scottish.