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As a dynamic & performance-focused Marketing Director with extensive experience delivering profitable marketing solutions to build a solid brand, attract and maintain customers, and drive sales, I have expertise in driving top-notch marketing strategies/solutions and innovative campaigns to achieve brand goals. I excel in brand positioning and revenue growth strategies while championing web development and overall brand social strategy. I have an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation, as well as identifying areas in need of improvements and implementing solutions to increase overall productivity. I’m able to lead cross-functional marketing teams to launch effective marketing campaigns while managing complex projects. Additionally, I have a track record of creating engaging marketing content to build credibility, generate marketing leads and acquire customers. Both colleagues and senior leadership have repeatedly recognized me for my ability to establish trust, define the vision, and build long-standing, collaborative relationships. Please feel free to contact me with potential opportunities.
Radmark Llc
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Owner And CmoRadmark LlcSalt Lake City, Ut, Us
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Director Of Demand GenerationHyperx Marketing Nov 2023 - PresentHyperX is a full-service marketing agency. We assist clients with all of their marketing needs. Some areas we have had great success in are: website build and redesign, digital asset creation, ad management, etc. An area that we have a specialized skillset is with marketing automation, specifically Marketo. We assist clients with implementation, migration, audits, asset creation (templates), day-to-day workings through contracted employee status, and much more.Areas in which I have had hands on experience include:- Email program builds- Email creation- Batch campaigns- Email scheduling- Smart list builds and edits (Audience)- Form and landing page creation- Segmentation- Marketo implementation- Marketo consultation on best practices- Best practice implementation
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Owner/CmoRadmark Llc Aug 2023 - PresentMarketing consultation services focused on helping the SMB segment with marketing strategy, planning, auditing, etc. to find growth efficiencies and cost savings.
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Head Football Coach - Sophomore TeamLayton High School May 2023 - PresentLead the development of student athletes in a way that helps them become better men, students, friends, teammates, employees, and citizens. Work with a staff of 7 to manage the day-to-day activities required to prepare for practices and games. This includes: physical development, mental development and emotional development. Work with athletes to set goals for classroom performance and on-field performance. Work with the coaching staff to create practice plans that maximize our time to make sure there is a proper amount of teaching and development along with physical repetitions that will allow our athletes to perform at their highest levels. Interact with the student athletes to instill confidence in themselves and make sure they are understanding concepts while meeting their personal and team expectations. End of the day, whether we win or lose, my job as a coach is to help them grow and improve both on and off the field. Most importantly help them understand what it takes to be a successful student and citizen by striving to teach them lessons in self-control, integrity, overcoming obstacles, and many others.
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Director Of Marketing Operations1010Data Nov 2022 - Jul 2023New York, UsDirectly manage the email marketing automation platform along with website administration and all other digital marketing tools used at 1010data, a data analytics platform servicing the retail and financial industry. Work closely with sales operations ensuring that project/campaign timelines are met along with outside vendors and internal team members.Highlights:• Improved 1010data’s visibility & web presence by spearheading all customer-facing web development projects to include leading the roll-out of an updated website & overseeing update of internally manageable WordPress template.• Played an important role in increasing our media mentions by 154% through the first half of 2023. This was done through press releases, social media promotions of relevant industry topics via in-depth whitepapers webinars, podcasts, etc.• Led the migration from Marketo to HubSpot ensuring zero downtime and data loss from ongoing email campaigns and website form submissions.• Responsible for campaign engagement growth of 107% through the first half of 2023. This was accomplished by tightly defining our target audience and building messages around relevant content and marketing assets.• Partnered with our web development agency to identify the best solution for ADA and WCAG compliance on the 1010data website. We settled on the accessiBe tool to accomplish this goal. -
Director Of MarketingTab Bank Jun 2016 - Nov 2022Ogden, Ut, UsOversee the development and execution of impactful sales and marketing strategies for a full-service business bank with heavy focus on asset-based lending and accounts receivables financing. Manage an annual marketing budget of $2.5M with responsibility for ensuring that project/campaign timelines are met with outside vendors and internal team members.Highlights:• Improved bank visibility & web presence by spearheading all customer-facing web development projects to include leading the roll-out of an updated bank website & overseeing update of internally manageable Wordpress template.• Enhanced website visibility by managing SEO in-house, including identifying changes & additions needed to the website such as H1 and H2 tag management, alt-image text, meta descriptions, and keywords.• Maximized brand exposure and credibility through expertly overseeing all cross-platform content creation and marketing strategies to include blog posts, eBooks, whitepapers, infographics, and videos.• Increased Twitter followers by 150%, Facebook followers by 20%, LinkedIn followers by 55% and created an Instagram account that has 500+ followers by effectively developing and implementing social media engagement strategies and managing the growth of all social media channels through organic posting & social media advertising.• Exceeded goal 4 months into the Deposit Account Base project by efficiently directing the cross-department team responsible for growing deposit account base by 3x in 2019.• Drove targeted digital communications efficiencies through identifying, vetting, and managing key vendor & agency relationships in order to onboard and manage launch of new projects successfully. -
Advertising DirectorStandard-Examiner Dec 2014 - Mar 2016Ogden, Ut, UsDirected advertising and brand development initiatives for a Publishing Company that publishes the Standard-Examiner, SE Plus, and Wasatch View Magazine, with responsibility for 5 managers and a total $29M sales budget in 2015/2016. Highlights:• Delivered over $80,000+ in bottom-line annual expense savings by effectively restructuring the entire advertising department and turning around multiple inefficient areas.• Generated $220,000 in additional revenue through the first 9 issues of Wasatch View by coordinating the launch of Wasatch View, a lifestyle and leisure publication, with a $300K budget for 2016.• Grew digital Ad revenue by over $8000/month within 4 months through launching a small online directory fee. -
Advertising DirectorLee Enterprises - Arizona Daily Sun Feb 2013 - Dec 2014Davenport, Iowa, UsCreated and executed advertising plans to support a company that publishes the Arizona Daily Sun, Flagstaff Live, and Northern Arizona Mountain Living Magazine while overseeing 15 retail and classified advertising sales staff and a $3.9M advertising sales budget in fiscal year 2014.Highlights:• Facilitated significant growth in interactive revenues through creatively restructuring the retail sales commission plan to increase company's market share and sales opportunities.• Produced more digital revenues by effectively championing the classified ad software migration and restructuring of classified ad rates to support brand growth and individual business objectives. -
Advertising/Marketing/Interactive DirectorClovis Media Inc. (Formerly Freedom New Mexico) Oct 2010 - Jan 2013Managed and oversaw the department with 24 employees in sales, classifieds, creative services, and web development. Administered a $3.4M advertising sales budget with focus on growing the in-house printing services.Highlights:• Orchestrated sales strategies that recorded $3.4M total advertising revenues in 2011 while executing sales plans that produced interactive revenues growth of $37K in 2011 over 2010.• Optimized online presence and web visibility by proactively administering the transition and redesign of all websites and interactive tools after the Clovis Media Inc. acquisition of Freedom New Mexico.• Boosted penetration of customer base and social presence by serving as the site champion for the Freedom Social Media Initiative and leading the launch at Freedom New Mexico.
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Regional Sales ManagerTouchmd 2009 - Oct 2010Cedar City, Ut, UsDrove sales of a healthcare software solution that enhances and strengthens the doctor-patient relationship through better patient education and consultation tools that immerse the patient in their treatment and care.Highlights:• Increased sales volume and brand awareness by pioneering new sales operations to include development of inside sales force and managing in-office training of doctors and their staff. -
Sales ManagerAmazingmail 2006 - 2008Phoenix, Az, UsOversaw daily sales operations for a company that offers traditional direct mail marketing solutions combined with online tools and integrated solutions that interact seamlessly with the client’s existing CRM.Highlights:• Coordinated the roll-out and training of the MindFire Integrated Marketing Campaign solution to include integrating the company's transaction triggered one-to-one marketing solution with CRM, CIS, or POS systems.
Shane Adair, Mba, Cfmp Skills
Shane Adair, Mba, Cfmp Education Details
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University Of PhoenixMaster Of Business Administration -
Southern Utah UniversityBusiness And Marketing
Frequently Asked Questions about Shane Adair, Mba, Cfmp
What company does Shane Adair, Mba, Cfmp work for?
Shane Adair, Mba, Cfmp works for Radmark Llc
What is Shane Adair, Mba, Cfmp's role at the current company?
Shane Adair, Mba, Cfmp's current role is Owner and CMO.
What is Shane Adair, Mba, Cfmp's email address?
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What is Shane Adair, Mba, Cfmp's direct phone number?
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What schools did Shane Adair, Mba, Cfmp attend?
Shane Adair, Mba, Cfmp attended University Of Phoenix, Southern Utah University.
What are some of Shane Adair, Mba, Cfmp's interests?
Shane Adair, Mba, Cfmp has interest in Family, Online Gaming, Children, Outdoors, Reading, Sports, Contruction, Health, Friends.
What skills is Shane Adair, Mba, Cfmp known for?
Shane Adair, Mba, Cfmp has skills like Advertising, Marketing, Salesforce.com, Direct Marketing, Sales Management, Sales, Online Advertising, Leadership, New Business Development, Lead Generation, Management, Sales Presentations.
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