Shane Addinall Email and Phone Number
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I was fortunate enough to start my career in the world of affiliate marketing in a then young dynamic industry - iGaming. This taught me to be flexible, to change with the times, to focus on what is good for the business - keeping your clients happy!I have had the privilege of working in a wide variety of divisions. My journey has taken me from Customer Service to Sales & Marketing to Operations, and finally to business owner. All of which has taught me that you are never done learning and growing!“Wisdom is not a product of schooling but of the lifelong attempt to acquire it.” ― Albert EinsteinSpecialties: retention marketing, creative management, operational management, affiliate program management, training and development, client liaison, key account management, affiliate marketing, online marketing, media buying, sales, banner design and creation, online content writing, newsletter creation
Inkfish Digital
View- Website:
- inkfishdigital.com
- Employees:
- 5
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Business OwnerInkfish Digital Sep 2013 - PresentCape Town Area, South AfricaWe help businesses make real connections with their customers and fans online. When you take the conversation with your customers online the biggest danger is losing your voice and becoming another salesy, or worse yet, generic marketing company.We use our years of experience in the online marketing world to ensure your website copy, newsletters and social media activities are true to your voice and your brand.People buy into people, they don't buy into marketing campaigns. Let us help you find your voice and grow your online fan base.Specialties: online copywriting, social media management, content marketing, online marketing, newsletter creation, managing Facebook, Instagram, Pinterest and Twitter,
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Marketing ManagerCyberstrobe Marketing Jul 2015 - Jan 2018Cape Town Area, South AfricaThis role sees me coordinating the efforts of the Acquisition, Retention and Creative teams. Each of these units has a tangible effect and reliance on the others for the overall success of the business. Being able to influence them at a strategic and human level has been personally rewarding and created a successful working environment.In addition to my in-house teams I also manage/coordinate an offsite affiliate manager, a strategic marketing resource and a 3rd party SEM company.
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Head Of AcquisitionCommission365 Jul 2014 - Jun 2017Cape Town Area, South AfricaI am looking to establish new business partnerships and nurture existing ones. This industry is built on goodwill between operators and affiliates, and this is the kind of trust based, profitable, foundation that I am looking to develop in the months and years ahead.
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Head Of OperationsReferback Jan 2011 - Apr 2014Cape Town Area, South AfricaMy role as Head of Operations for the Referback.com affiliate program was a blend of managing Human Capital (internal and inter-department), as well as becoming intimately involved with every aspect of technical running and financial management of a multi-million Dollar online business.I took an active role in coaching new affiliate managers & assisted in deal negotiations. I also managed the affiliate communication stream which consisted a weekly newsletter, a blog and promotional content sent out via account managers.
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Senior Media Buyer & Affiliate ManagerDigital Outsource Services (Pty) Ltd Mar 2009 - Apr 2014Cape Town Area, South AfricaThis role is focused on acquiring new depositing customers for our portfolio of online and mobile casino brands which consist of such industry champions as The River Belle, Jackpotcity Casino and the Gaming Club.I was responsible for the continued growth and management of both affiliate partnerships as well as a portfolio of paid media agreements. With a special focus on ensuring growth in key markets and ensuring a positive ROI at a regional level.Deal Types: Revenue Share, CPA, CPC, CPI, CPMChannels: Display Ads, Email Marketing, Mobile Marketing, 3rd Party Networks -
Affiliate Business DevelopmentReferback Mar 2007 - Feb 2009Cape Town Area, South AfricaThe Business Development role was focused on addressing two key elements of business - ensuring that all possible opportunities with existing relationships are being realised and finding fresh business partnerships to ensure ongoing growth.I actively analysed & reviewed existing relationships, working with the relevant stakeholders to optimise on each channel and media option available. In addition I promoted the affiliate program in new regions and on previously untried platforms with an eye to attract potential affiliates from outside of the gambling vertical.
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Head Of Sales: AffiliatesReferback Jan 2006 - Mar 2007Cape Town Area, South AfricaAs Head of Sale I focused on the expansion of Referback's marketing reach by acquiring new affiliate business partners. I was also responsible for limiting financial liability and ensuring a positive ROI.I managed the Account Managers, working with each team on reaching their targets, upskilling them in terms of product knowledge and affiliate management, and ensuring that their individual skill sets were utilised to the benefit of the team.Primary tasks:1. Monitoring deal profitability per affiliate2. Ensuring the correct brands were marketed effectively3. Daily management of a team of AM's4. Coaching and Mentoring account managers into a sales teamSecondary taks remained:5. Personal maintaining and growing limited pool of key relationships6. Acquiring new partnerships with online marketers
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Senior Account ManagerReferback 2003 - 2005Cape Town Area, South AfricaAs Senior Affiliate Manager, I personally managed over 100 affiliates - which included the top 50 performers of the day. I also worked closely with affiliate management team in a coaching/mentoring capacity.Primary tasks:1. Maintaining and growing premier affiliate marketing relationships2. Acquiring new affiliate partnerships3. Coaching and Mentoring account managers
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Senior Key Account ExecutiveDigital Outsource Services (Pty) Ltd 2000 - 2003Cape Town Area, South AfricaI was seconded from my Training role to stabilise and grow the relationship with our of external client brands. I was promoted to Team Leader, taking on the leadership responsibity of four Account Executives.This team was responsible for the creation, planning, implementation and maintenance of customer promotions for our base of clients. We were also the key contacts when to campaign performance, billing and staffing/man-hour negotiatons.
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Training And Development: Customer ServicesForwardslash Jul 1998 - 2000Cape Town Area, South AfricaTraining of customer service agents for a call center which handled both inbound and outbound contacts.Training consisted of product training, telephone etiquette and conflict management.I was solely responsible for the creation of all training material, course facilitation, examinations (creation and scoring) and finally on-the-job assistance in the agents first week on the floor.Although not officially part of my portfolio I assisted HR in the vetting of potential agents by assisting with CV's, telephonic and face-to-face interviews.
Shane Addinall Skills
Frequently Asked Questions about Shane Addinall
What company does Shane Addinall work for?
Shane Addinall works for Inkfish Digital
What is Shane Addinall's role at the current company?
Shane Addinall's current role is iGaming & Cryptocurrency Content Writing.
What is Shane Addinall's email address?
Shane Addinall's email address is sh****@****ash.com
What is Shane Addinall's direct phone number?
Shane Addinall's direct phone number is +278325*****
What are some of Shane Addinall's interests?
Shane Addinall has interest in Kick Boxing, Writing, Children, Economic Empowerment, Education, Mobile Affiliate Marketing, Revenue Share Program, Surfing, Art And Design, Cpa Program.
What skills is Shane Addinall known for?
Shane Addinall has skills like Online Marketing, Affiliate Marketing, Digital Marketing, Online Advertising, Media Buying, Affiliate Management, Mobile Marketing, Email Marketing, Account Management, Conversion Optimization, Mobile Devices, Online Gaming.
Who are Shane Addinall's colleagues?
Shane Addinall's colleagues are Robyn Van Der Merwe, Elize Havenga.
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