Shane Arnold Email & Phone Number

Chicago, Illinois, Us

Leading Marketing & Operations as we build out our capabilities to drive revenue growth.

Wilmington, Ma, Us

- Formed independent product marketing consulting firm, providing full marketing services for technology clients with a focus on marketing and sales operations and technology.- Designed and implemented marketing and sales operations systems, generating increases in lead flow and cost-effective lead management.- Created strategic marketing and product analysis, improving product focus and product/market fit- Streamlined product messaging and sales cycle, increasing close rate.- Generated complete competitive analyses.- Provided online marketing analysis and recommendations.- Developed Google Adwords campaigns that tested messaging and increased lead gen.

Working with existing management on improving operations, marketing, financial controls, and strategic planning.

Woburn, Massachusetts, Us

- Recruited by CEO to improve marketing efforts and operational efficiency.- Implemented new marketing campaigns and programs that drove revenue growth of 2X in first 6 months.- Increased lead generation, onboarding throughput, and hiring rate to support fulfilling increase in client acquisition and shift request rate.- Took over operations and established financial controls and reporting, organized and managed offshore support operations, and converted payroll to new provider, reducing operational cost and speeding resolution times.

Boston, Massachusetts, Us

- Hired by CEO to organize and jumpstart fledgling business unit.- Conceptualized marketing strategy and led implementation of numerous online marketing, social media marketing, SEO/SEM, and email marketing solutions to enhance marketing programs and marketing operations, increasing lead generation channels and lead generation by over 50%.- Reorganized team and stabilized marketing operations and event planning, cutting expenses by 25% while increasing number of conferences produced.- Identified and introduced new revenue streams and increased profit of core recurring events.

Danvers, Ma, Us

- Hired by CEO to create Marketing department and operational capabilities. - Defined and implemented inbound marketing lead generation programs for both direct and channel sales that drove an increase of sales run rate of over 100% and CAGR of over 35%.- Defined and implemented detailed lead tracking, reporting, and automated feed into CRM generating a 25% increase of sales close rate.- Revamped pricing model, increasing net margin by 40% as industry pricing was rapidly declining.- Defined product portfolio and product messaging and created all sales collateral.- Established channel advertising campaign including magazine and online creative and placement, increasing brand awareness over 100%.- Developed and managed all analyst and public relations, significantly increasing company coverage.

Medford, Massachusetts, Us

- Recruited to develop and implement processes and discipline to improve speed to market and client/customer satisfaction.- Led strategic positioning and customer acquisitions for aftermarket repair shop vertical that increased revenue 200% over 2 years.- Defined and implemented operational solutions that generated margin improvement of over 50%.- Created the strategy for and led implementation of a new call center enterprise application and service delivery process that included process changes that generated significant service cost delivery savings and new revenue.- Generated new product strategies that yielded the largest client in company history and first year product line revenue growth of $6MM.

Mba, Strategic Management

Bs, Management Science/Information Systems