Scientifically optimize the profits of some of the world's most sophisticated companies.

Growth marketing and conversion rate optimization.

Conceptualized and tested two furniture startup businesses and grew them to 3,000 subscribers.

Led audience identification, channel strategy, and campaign strategy and planning for national and international Fortune 500 brand campaigns across industries.

Helped a legacy PR firm adopt a more creative, more strategic, and more data-driven approach to marketing and communications.

Taught aspiring digital marketers how to develop data-driven marketing and communications campaigns that combine brand strategy, social media, search marketing, high-impact content and advertising to drive acquisition, activation and retention.

Helped lead integrated communications campaigns for international and domestic non-profits and businesses that combined content creation, digital media, advertising, earned media, email marketing, and coalition-building to achieve measurable results.

Helped elect Minnesota's first Democratic governor in 20 years.

Helped guide WII through a complete rebranding, including new website, logo, tagline, and all new print materials; developed and helped oversee e-mail newsletters, student blogs, and targeted campus outreach to promote and cultivate the new brand.Regularly drafted and distributed press releases, student and faculty handbooks, academic program guides, and internal memos.Simultaneously managed students in three different academic programs; all online communications; all program logistics – including new student orientation, opening and closing receptions, and student activities; and all student housing.Helped conceptualize and develop WII’s Go Green! program; performed market research and executed direct mailings and emails to 250 targeted campus contacts; presented Go Green! program to +40 campus career office professionals.Coordinated three sessions of a nine-month experiential learning program for 13-20 Swedish students; facilitated communication and managed logistics for Swedish program staff, American host university, and WII faculty; served as cultural and program advisor.

Increased international non-profit membership through targeted outreach, hosting non-profit professional development meetings, planning and hosting non-profit networking opportunities, and managing local non-profit email listservs.Organized weekly events calendar and attended political and social functions to improve communication with NGO partners.