SomnoMed is an Australian Stock Exchange listed medical device company operating in 28 countries. With headquarters in Sydney, Australia and offices in Europe and the United States, SomnoMed focuses on developing and manufacturing clinically proven medical devices for the treatment of Obstructive Sleep Apnea (OSA). I was hired to help develop the marketing aspects of their ‘one platform’ initiative.- International marketing and sales strategies, planning, development and implementation- Facebook, Instagram and Google Ads for direct to customer campaigns - TOFU, MOFU and BOFU customer journey development, production and management- Research and implementation of marketing platforms, implementation of Trustpilot & VouchFor- Research, development, and implementation of ‘Find a Provider’ patient customer program- Working with regional Marketing departments to develop local strategies and campaigns

As a seasoned marketing professional, I specialise in crafting and executing comprehensive marketing strategies that drive business growth. My expertise spans market research, persona development, and competitive analysis, ensuring precise market positioning and compelling value propositions. I excel in ideating key brand communication strategies aligned with business goals, managing campaigns across diverse regions, with an increasing emphasis on digital, strategies tactics and technologies. Companies include: SomnoMed, P. R. King & Sons, WoolQ Pty Ltd, Airfoil Manufacturing Pty Ltd, Geyer, Chubb Security, Sydney Festival, Mandrake.atm, iFinancial Mortages, Austpath Laboratories, Urban Theatre Projects, alphadotnet, Northstar, Credit Counsellors, Narhex, Lead Generation Lab.

Helping Health and Beauty Clinics grow their sales, revenue and profitability.

LeadTech offers a turnkey platform for lead nurturing and sales that guarantees to lower the cost per lead and an increase sales conversion rates.

Responsible for leading and managing client projects from brief, creative to logistical implementation within CMG Worx in Australia. CMG Worx's services PR firm Weber Shandwick, experiential branding company Jack Morton and sports marketing agency Octagon.The primarily role is the development of high-level digital concepts and ‘big ideas’ for projects and management of overall quality of creative output from the studio. It involves working with internal and external clients, account teams and strategists, to conceptualise creative ideas that meet the client’s business objectives, pitching those concepts and winning projects to be executed in coordination with the Executive Producer and the studio teams across the Asian region.Projects span all media and formats, from film, animation, web and app design, integratedonline-offline experiences, graphic design, copywriting and editorial.

Responsible for the overall creative output of LGL for clients and internal company marketing. This includes management of creative personnel, production processes and budgets. Ensuring that LGL’s creative product remains leading edge and ahead of our competition. Researching advertising trends, devices, approaches and applying them to LGL clients.Delivering strategic communication solutions beyond brief to ensure clients attain their marketing and business objectives.Responsibilities included the conception, presentation and execution of strategic branding communications and direct response marketing campaigns. Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into high quality strategic brand concepts, voice, messages, rationales and direct response offers.Ensure client expectations, aspirations and directions are considered and acted upon.Making sure the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements were top of class and support the strategic goals and LGL brand.Campaigns for international brands like Virgin and Bibby Financial to smaller companies like 1300HomeLoans, Safe Financial, Chubb Security, Freedom Insurance, VSP Eye Care, Equiti and Jobflex.

Responsible for producing innovative advertising campaigns in television, radio, print, digital and experiential.Clients included: Living Social, Woolworths, 1 Cover Insurance, Compare Travel, Travel Zoo, Check-in, Thump Fitness, Power Partners, Fox Symes.

Development and production of entertainment content including feature film, TV series and web viral. Production of TVCs, corporate documentaries and online video, music videos.

Projects for numerous agencies in Amsterdam across in various industry categories as an art director and writer/film director while continuing to work as an professional artist and film maker. Agencies incl…,staat, CCCP, Doom & Dickson, John Doe, KesselsKramer’s, Lemz, N=5, StrawberryFrog, Neboko.Clients: Rabobank, KPN, Ikea, Unilever, Douwe Egberts, MTV, HEMA, Amstel.