•Provide impeccable communication in every interaction to effectively manage the needs of highly accomplished professionals in a mature, office environment; serve as the main point of contact for all members' inquiries.• Leading tours, highlighting the value of our various membership levels and premier amenities for new prospects.•Ensure that new members and companies are onboarded and naturalized into our CANOPY community smoothly and efficiently; remain in contact with new members so they know you are there for them in case any problems or frustrations arise.•Develop rapport with members over time, instilling a culture of strong work ethic, ease, and enjoyment; identify and act on opportunities to connect members.

Media Relationships • Built and owned relationships with key media contacts. • Managed press ticket requests and invitations, procured media assets for publications, and submitted calendar listings. • Collated/created press kits.• Helped monitor the press room on performance evenings. Writing/Pitching • Wrote and pitched story ideas to editors and internal staff, and maintained marketing announcements on SharePoint. • Edited artist biographies (initial drafts will be done by the Artistic team).Promotional Events • Developed, managed, and implemented promotional events including strategy, event planning, and onsite management. Included, but not limited to, Nutcracker (Family, VIP, Passport performances, and WMOH décor), The List, and Nite Out.• Collaborated with the marketing team for event promotion assets for various collateral, email, web, and social channels.• Coordinated with Artistic, Education, and training to include artist appearances as needed. • Assisted in the project management of non-campaign-related photo shoots, including logistics coordination with SF Ballet’s internal departments (Development/E&T) and photographer’s team, as needed. Organizational Engagement • Participated in departmental and organizational events, performances, and promotional appearances, including evenings and weekends.

• Worked with the director of marketing, audience acquisition & growth to plan media campaigns; managed all media advertising schedules and negotiated rates and terms of added value promotions with media partners/sponsors; and managed all asset production and deliverables to media outlets, including social media channels. Ensured that media plans are executed, and agreements are fulfilled. • Managed audience development campaigns and planning to meet both growth and revenue objectives. Managed audience development efforts through partnerships, special events, and offer-based programs targeting identified growth segments and constituents through the combination of marketing efforts including direct response, advertising, grassroots, programs partnership development.• Managed partnership programs and promotions to drive acquisitions of the new target and niche audiences. Developed, managed, and implemented event marketing initiatives, including strategy development, event planning, and onsite management of events.• Tracked department budget and participates in the budget development process. In conjunction with the director of marketing, audience acquisition & growth managed department budget lines related to areas of responsibility including tracking and providing Finance with monthly projection updates. Maintained close communication with the director of marketing, audience acquisition & growth about YTD expenses, and redeployment of resources. • Managed direct mail and email related to audience development campaigns, including coordination with internal staff as well as printers, outside mail houses, and list management vendors. In conjunction with the director of marketing, audience acquisition & growth, responsible for directing the graphic design team.

• Strategy for marketing all products across all platforms and partnerships. • Managed all creative content across all partnerships and platforms.• Managed social media including influencers.• Creative direction and text for the website. • Produced new video content across all platforms. • Development and relationship management of brand ambassadors. • Managed contracts with talent and marketing partners. • Developed and managed email automation programs.• One direct report.• Fontana Forni USA is managed by Salt Creek Captital (saltcreekcap.com).

• Managed/ liaised with a partner marketing company ($150K + budget for digital initiatives including SEO, marketing automation, paid social, etc.) • Worked collaboratively with Lydian’s web designer and outside consultants to manage digital marketing campaigns and weekly messaging, in addition to quarterly newsletters with student/staff spotlights and campus events.• Raised awareness for prospective families via print/ online messaging and maintain Lydian Academy’s social media/ website presence.• Designed and implemented outreach initiatives including print/mail campaigns, open houses, and prospective student/family campus tours for the Burlingame and Menlo Park campuses.• Credibly positioned Lydian Academy to therapists, educational consultants, special education advocates, college counselors, and other referring professionals in the community via information sessions, individual meetings with high-value influencers, etc.• Found new opportunities to showcase Lydian Academy in the local community and increase visibility, including but not limited to private independent school fairs, community collaboratives and committees, and other venues for networking and outreach.• Supported the admissions cycle at the Menlo Park and Burlingame campuses by managing online requests for Information, student tours, and initial callbacks with prospective parents to answer questions, describe the mission and philosophy of Lydian Academy, and conduct warm hand-offs to the site principals for comprehensive intake interviews.• Served as co-chair of the Site Council Parent Education and Support committee for the Menlo Park and Burlingame campuses, overseeing speaker-seeking and recruitment for community education events and parent nights throughout the year.• Assisted with accreditation activities and other initiatives aimed at sustaining enrollment targets.• Fontana Forni USA is managed by Salt Creek Captital (saltcreekcap.com).

Key Freelance Clients | Barneys.com • E-Commerce Styling | Daily Front Row • Cover Styling | Jones New York • Advertising Styling | LOFT • In-Store Trend Expert | Lyon + Post • Lead Styling | People.com • On-Camera Stylist | Rolling Stone Australia • Cover Styling | Touch of Modern • E-Commerce Styling | Westfield Group • Shopping Center Trend Expert Special Project | Co-Stylist for “Project Brand You” at Stanford University, a course curated by Tyra Banks and Allison Kluger, 2017 – 2019

• On model fashion styling for cover stories.• Pulled designer ready-to-wear/ fashion market groundwork for internationally renowned stylists for cover stories.• All photo editing/ photo production work including photo research (pick-up, archival)• Editing contact sheets and still life photography in conjunction with co-editor.• Worked with design director and editor-in-chief to turn raw photography into visually compelling pages.• Oversaw and implement fashion and photo credits.• Covered and edited women’s fashion market for editorial spreads.

• Styled Contour by Getty Images photoshoots (full looks) with up-and-coming talent shot by principal photographers.• Wrote and visually assembled a fashion and entertainment marketing email blast, up to 5 - 7 drip emails a day. • Packaged and wrote copy for the fashion mobile channel with Sprint, an entertainment blog, new business, and new media projects.• I chose to leave Getty Images to start my own fashion styling LLC., Stylist Shane.

• Organized casting sessions of real teens (e.g.: not professional) models for fashion and beauty stories.• Photo production for front of book pages.• Sittings editor for “real-girl” fashion stories using mass-market RTW.• Teen People was closed in 2006.