Directed teams and initiatives that were instrumental in the expansion of Rosetta Stone’s global presence and portfolio of language learning products. Most significant accomplishment was the launch of TOTALe in the US, Asia and Europe. TOTALe transformed Rosetta Stone’s solution delivery capabilities by introducing subscription billing for online services, live online tutoring sessions, social games and mobile applications.Key Accomplishments:• Launched TOTALe language learning program for 24 languages into 5 global markets by creating and executing online and mobile go-to-market strategies in partnership with Product Development and Marketing teams.• Partnered with country managers in Japan and South Korea to develop and launch programs to meet specific needs in their respective markets.• Led planning and development for new office setup in China.• Managed design, deployment and on-going tuning of pilot and beta testing programs that were scalable and sustainable on an international basis.

Directed teams that contributed to the successful extension and optimization of Ancestry’s (then) $150M+ subscription business. In my first two years, we revamped all subscription offerings for Ancestry.com. My last two years were dedicated to redesigning and re-launching myfamily.com.Key Accomplishments:• Increased revenue by 13%, improved retention by 10%, and enabled faster global expansion by simplifying and optimizing Ancestry’s subscription offerings.• Helped drive new subscriber growth by testing and implementing “automated search hints” to find relevant content for users behind the scenes.• Helped establish user-centered research and design practices that drove the creation of Ancestry’s product roadmap and subscription offerings and created a framework for international expansion.• Successfully revived myfamily.com usage and revenue (after 3-4 years of stagnation) by modernizing the site and introducing a freemium business model.

Responsible for developing strategic roadmap and business plans for Verio's $20M ‘Virtual Private Server’ business.Key Accomplishments:• Increased revenue and product usage by leading the design and launch of premium add-on services.• Expanded product reach and relevance by developing features and functionality such as control panels and WYSIWYG editors that made a highly-technical service accessible to less technical users.

Recruited by the State CIO to help revamp the state IT Services Division by implementing a more service-oriented organization and establishing a Product Management team to understand and articulate the needs of our clients.Key Accomplishments:• Educated department managers and influenced organizational alignment around the role of Product Management – including the development of processes and documentation standards.• Productized services provided by the IT department by developing a product portfolio – including prices and SLAs – that aligned with the needs and buying behaviors of our customers.

Joined as the first non-founding employee during the company’s start-up phase to help the founders develop a go-to-market strategy for version one of their email marketing product. Key Accomplishments:• Created a compelling “marketecture” and successful go-to-market strategy after meeting with dozens of potential customers to understand their needs and concerns.• Managed the development of all sales and marketing collateral for initial product launch.• Hired and trained a small team of direct sales agents for product launch.

I was part of a team that successfully designed and launched one of the world’s first “do-it-yourself” e-commerce web site creators (Freetailer). I was responsible for User Registration and Account Management functionality.Key Accomplishment:• Launched Freetailer and achieved more than 70,000 new users in first year.

LearnKey was my first job out of college. I started as an Associate Marketing Manager and was promoted twice during two years. First, to the position of Event & Tradeshow Manager and later to Marketing Manager over a five-member team responsible for producing all of the company’s print, direct response and online collateral.Key Accomplishments:• Increased trade show revenue from ~$20K per year to ~$100K per year by increasing number of events attended and developing pre and post show marketing programs.• Managed creation and distribution of company catalog to subscriber base of ~250K customers.