Freelance design business established in 2002, turned full-time, full-service design firm in 2011. As the Principal and Creative Director, I manage projects from start to finish, from developing and delivering new business presentations to ultimately monitoring and managing analytics. Responsibilities include working with clients on budgets and timing, setting strategy and goals, selecting and executing tactics, overseeing writers, designers, and developers (when required for projects), managing vendors, ensuring quality control related to digital and print deliverables, and reporting on program success.

Coquette Patisserie, a high-profile French pastry shop and wine bar in the Uptown District of Cleveland’s University Circle neighborhood, offers handcrafted pastries, savory bites and a variety of beverages ranging from coffee and tea to craft beer, still & sparkling wines, and cocktails.» As a hands-on owner, I lead as many as 20 employees at one time; responsibilities include staff scheduling and all HR-related matters» General management including: budgets, inventory management and vendor relationships» New business development including: product line creation, expansion, and opportunity identification; establishing, building, and maintaining relationships with clients and industry influencers» All marketing, advertising, social media and traditional PR initiatives, events & programming

Fahlgren Mortine, four-time Bulldog Reporter Agency of the Year, is one of the nation’s largestindependent integrated marketing communications agencies.» Led and/or contributed to a number of award-winning branding campaigns, notably the re-brand of Cleveland Cliffs to Cliffs Natural Resources in 2008. This was the first time in 118 years that the 161-year-old company updated its brand.» Strategized, designed, and developed online marketing campaigns for retail heavyweights, Hoover & Dirt Devil vacuums (TTI Floorcare), BP, Scentsy Candles, and Sherwin-Williams, among others.» Built, from the ground up, Edward Howard’s Search Engine Optimization practice area.» Key member of the committee that crafted the firm’s social media policies and strategies.» Contributed to social media campaigns for Elmers Glue, BalloonTime, Cooper Tires, Heinen’s Grocery Stores and crafted & implemented SEO strategies for Sherwin-WIlliams, Exel Logistics, and Scentsy Candles.

Marketing communications agency focused on corporate communications and branding. Print responsibilities ranged from annual report conceptualization, design, and production to creating and maintaining brand identities. Interactive responsibilities were to carry projects from start to finish: information architecture, wire frames, design, and front-end programming.

Full-service strategic branding shop specializing in concept-based web, interactive and collateral design and advertising.

Andante was an independent classical music record label whose website was regarded by The New York Times as “the gold standard among classical music websites” and included extensive online content, streaming music, and an online store.» Responsible for strategizing, designing, and overseeing the implementation of all aspects of the site from the content-driven News section to the ultra-promotional Boutique.» Responsible for the design and development of all advertising and promotional collateral from concept through finished product. Supervised the production of a series of multi-disc box sets including 100-page books written in three languages.

Legendary multidisciplinary design firm that blurred the boundaries between architectural, digital and motion design. Responsibilities included carrying print projects and Flash animations from initial client meetings to polished deliverable.