At Better Faster Cheaper, we specialize in empowering businesses to achieve greater efficiency and scalability through customized workflow automation. By leveraging cutting-edge tools like N8N, we design and implement integrated systems that streamline operations, reduce costs, and eliminate manual tasks. Our mission is to help companies work smarter, scale faster, and do more with less.What we do: - Workflow Automation: Design and deploy automation solutions tailored to clients' specific needs, integrating platforms to optimize workflow efficiency and reduce manual processes.- Operational Strategy: Assess existing business operations to identify bottlenecks and inefficiencies, then create scalable strategies that improve productivity and performance.- Systems Integration: Connect disparate systems and tools to create a seamless, cohesive digital ecosystem that drives consistent and reliable outputs.- Consulting Services: Work closely with design agencies and businesses across industries to understand their operational pain points, providing hands-on guidance and support.- Cost Reduction: Implement solutions that minimize overhead and operational costs, enabling businesses to scale sustainably.- Client Engagement: Build long-term client relationships by delivering measurable results and ongoing support, ensuring continuous improvement and growth.Achievements:- Successfully automated repetitive processes for clients, reducing manual workload by up to 60% and saving thousands of dollars in labor costs.- Increased operational efficiency for multiple clients, resulting in faster project turnaround times and improved resource allocation.- Expanded service offerings beyond advertising agencies to assist companies in various sectors, proving the versatility of connected workflow automation.

About the Company: I’ve Got Dreams is a holding company that specializes in Commercial Video Production, Studio Rentals, Brand Design, and Cannabis brand investment.Summary: I spearhead operational, marketing and strategic initiatives at I’ve Got Dreams. Actively collaborating with team members spread across Toronto, Calgary, Chicago, Vancouver and Mexico.The Highlights:-Led the Account Services and Project Management teams on video productions and brand design projects, ensuring alignment with client objectives and maintaining high standards for design and production outputs-Orchestrated daily operations across the diverse service lines of content and video production, studio rental spaces, brand design, and cannabis -Elevated the booking and maintenance systems for 4 rental studios in Toronto, Chicago, and Vancouver, resulting in a 30% increase in utilization and customer satisfaction-Fostered long-term relationships with key clients, including advertising agencies and direct partners, contributing to 2x growth in revenue YOY-Streamlined the strategic alignment and market positioning of our cannabis investment in Ministry of Sativa, which is now a recognized brand in the Ontario Cannabis Store -Crafted and Managed effective budgets for the company, enhancing profitability and ensuring financial sustainabilityClients Included: Netflix Gaming, TD Insurance, Mercedes-Benz, Google Home, EcoBee, Canadian Tire/Woods, Cadillac, Snap, It’sOK

About the Company:Abacus was a leading brand-building and performance marketing ad agency. They specialized in Facebook Advertising, Programmatic Media Buying, Paid Search, Analytics, TikTok, D2C, Shopify, Snapchat, Instagram Advertising. Their initial goal was to drive better ROI on clients paid social ads, and quickly built a reputation for driving business growth.Summary: I led the formation and expansion of the Account Services Department. Acted as a liaison between key clients and internal teams and implemented performance-driven digital marketing campaigns while overseeing financial and strategic aspects of projects.The Highlights:-Founded, built and guided the Account Services Department, growing it into a fully functional unit within the agency-Collaborated with the Performance Management and Creative Development teams to deliver cohesive, data-backed, and creatively robust digital marketing campaigns-Worked with the sales team to craft compelling RFP responses, proposals, and pitches-Served as the primary point of contact for key clients, assuring high-quality service, timely communication, and customized, high-impact marketing solutions-Teamed up with cross-functional departments to roll out high-performance digital marketing campaigns across multiple social channels-Developed and supervised departmental and campaign budgets, consistently delivering projects that met quality benchmarks, timelines, and resource allocations-Contributed to a 20% increase in overall company revenue quarter over quarter through strategic planning and executionEngaged in regular industry events, webinars, and workshops, keeping abreast of the most recent trends and technologies in digital marketing-Established a transparent, accountable, and ROI-centric client reporting system, which fortified client relationshipsClients included: Pizza Pizza, Campbells, Cameo, EasyFinancial, Questrade, AfterShokz, Sportsnet, Blissed, Starbucks at Home, Lindt Chocolate

About the Company:Cossette is a fully-integrated marketing agency with a diverse range of services: advertising, marketing, public relations, and graphic design. Highlights:Hydro One WebsitePlayed a key role in the comprehensive planning, requirements gathering, strategy, and creative development of an extensive 200+ page website. Working with numerous stakeholders to facilitate reviews and approvals of user tests, UX, copywriting, and page design. In collaboration with a 3rd party dev team, we successfully ensured the timely and budget-conscious realization of the site. I provided essential strategic guidance, aligning the project with the client's overarching business goals, brand identity, and user engagement objectives.1:1 CRM Strategy DevelopmentCollaboratively developed and executed the CRM strategies for BMW Canada, Canada Goose, and Tweed, focusing on email campaigns aimed at achieving acquisition and retention goals. We crafted targeted messaging curriculum and segmented users based on specific traits and behavioural purchase indicators, enhancing user engagement. Building customer journeys, enabled us to offer personalized experiences and efficiently manage the rollout of high-volume campaigns for clients. Working with deployment and analytics teams on scheduling & post-campaign reports, we utilized data for ongoing campaign optimization.Canopy Growth’s Cannabis Portfolio2018 market Canada's legalization of recreational cannabis. I led a comprehensive cross-company effort, coordinating with multiple agencies to strategically introduce Canopy Growth's suite of brands. Including the launch of Tweed's 'Hi' Campaign, aimed at shifting public perceptions and encouraging open discussions about cannabis. Utilizing digital and out-of-home advertising we captivated the nation. Throughout the process, we adeptly navigated the fluid landscape of cannabis advertising regulations, prioritizing flexibility, creativity, and a strong commitment to compliance.

About the Company:GWP Brand Engineering is a small independent agency with a focus on Branding and Design. Summary: As an Account Supervisor at GWP Brand Engineering, I oversaw the execution of various ad campaigns ensuring they were delivered on time and within budget. Highlights:- Worked closely with clients to develop strategic marketing and advertising plans that aligned with their business objectives. This involved identifying opportunities, setting goals, and determining the best mix of creative strategies.-Oversaw the project management and execution of advertising campaigns from concept to completion, ensuring projects were delivered on time, within budget, and to the client's satisfaction. Coordinated with internal and teams, such as creative, production and studio, to bring campaigns to life.-Collaborated with the creative team to ensure that the creative outputs aligned with the client's brand and campaign objectives. Provided feedback and guidance to hone creative concepts and messages.-Managed the account budgets and financials, including forecasting, billing, and profitability analysis. -Ensured that agency resources were allocated efficiently to meet client needs across various channels including print, radio, TV, OOH and online Clients included: Meridian Credit Union, Borrowell, D+H, Sunwing Vacations, Sell Off Vacations, Ferrero: Kinder Surprise, Tic Tac and Ferrero Rocher

Clients Included: Kraft Foodservice, High Liner Foods, Philips Canada, BMW, Mini, Mary Brown’s Famous Chicken & Taters, Beauty Supply Outlet, Swiss Natural Vitamins, KV Custom Windows & Doors, Cuisipro, Toronto Real Estate Board, Cerave

Clients Included: HSBC (End of year budget spend coverage)

Clients Included: Canada Post, Fairmont Hotels & Resorts and TD Bank (Credit card and Insurance portfolios)

Clients: Primus Telecommunications Canada and CIBC (credit card product category)

Casero delivered white-label solutions to telecommunications service providers allowing them to deploy branded, value-add services to their clients. Clients included Telus Mobility, Vodafone, Bell Canada, BT, Nortel and Sky.