Shane Smith Email & Phone Number

Monroe, Washington, Us

Excited to announce my new company Prime Party.com where we specialize in creating the most innovative parties leveraging nostalgic brands and iconic IP. Connecting with super-fans is our number one focus. Prime Party uses multiple manufacturing partners and manages supply chains for both domestic and international. We have multiple sales channels including a branded store on Amazon, wholesale, as well as Direct to consumer. We manage ad creative, budgets and keywords across Google, Microsoft, Facebook and Amazon Seller Central.

Monroe, Washington, Us

Seattle, Us

Primary Responsibilities: Worked with the REI retail team to develop new packaging concepts for a products that needed specific design enhancements to help both sell the product while upholding the strength and integrity of the packaging as handled by the customer. Some projects were simply redesigns of packages that were failing on the shelf, some were ideas to incorporate environmental sustainability, and others I was tasked to use less materials and reduce packaging waste while maintaining packaging integrity. I was called in on special assignment that had unique requirements or intricate die line design.

Primary Responsibilities: Worked with the creative team to develop creative packaging and component concepts for new board games. Concepts ranged from super sophisticated and elaborate packaging to general art and type compositions. In addition to my packaging projects I was also utilized fro retail display projects for Walmart and Target retail locations.The team was both collaborative and fun to work with. I enjoyed my time here very much.

Fort Wayne, Indiana, Us

Primary Function: Lead the creative execution of innovative, trend setting products and personalized designs across our roster of brands. Partner with marketing and product (web operations) to ensure on-brand, user friendly web experiences. Serve as creative quality control for all customer facing marketing efforts and consumer experiences.Job Duties:• Lead the development of innovative, personalized products leveraging in-house production capabilities and new technologies.• Review and refresh existing personalized products to ensure market viability and improve sale performance.• Work with merchandising and inventory planning on the development of new products.• Collaborate with business leaders to translate business goals into unique brand and product experience• Managed budgets, teams, timelines, and projects while working across several departments• Has the ability to keep up with new creative technologies and analyze new trends and data• Presents and effectively communicate how a creative vision will help achieve goals• Oversees creative team to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations. Train and supervise assigned team,; oversees their execution of all creative efforts to insure they are on strategy, on budget, and on schedule• Executes duties and assignments as directed in compliance with company guidelines and objectives• Facilitates and promote company initiatives and values throughout the team.Qualifications:• An intimate understanding of brand strategy, design, copy and web best practices/guidelines• Experience with a variety of software, including Photoshop, InDesign, etc.• Excellent leadership skills• Excellent communication skills• A strong understanding of brand development and multichannel marketing concepts• Comfort interacting with internal staff alike• Strong persuasive skills

New Berlin, Wi, Us

Manage Washington State staff and business operations while driving product creation and development for industry leading party goods retailer. Oversee facility and team of eight at company’s Washington operations center; drive employee morale, negotiate contracts and oversee local HR issues. Manage product schedules and staff workload.• Created annual budget for facility operating costs including; rent, OSHA requirements, and janitorial services.• Met with the senior executive team twice weekly to strategize business operations and staffing requirements.• Worked with architect to design and build a creative facility that would streamline production of raw goods and also offer a space to photograph and market said goods.• Managed day-to-day operations of the facility to ensure best quality of workspace for the staff while providing a safe place to carry out daily objectives.• Created a fun, stimulating, and safe environment for creative types to thrive in & be inspired by. • Maintained relations with the property manager and maintenance staff.

New Berlin, Wi, Us

• Conceptualized 15 of the company’s top 20 themed party designs, outselling blockbuster movie titles and popular licensed brands; streamlined operations and brought product to market 4 months faster than our competitors.• Managed the licensing team in charge of recruiting new licensors, negotiating deal terms, providing royalty reports to our licensors and internal planning teams, and maintaining day-to-day business relations.• Managed the pre-press manager in charge of color profiles, vendor relations, press checks, and color proof approvals. • Mentored a design team including 2 senior designers and 3 product designers responsible for illustrating and creating new products for our brands and WordPress blog to give a “behind the scene” look at our fun development process.• Worked with Finance team to develop ROI documents for new products in planning. Helped to establish fixed and variable costs for all products we manufactured internally by identifying material, hours, and equipment costs.• Established relationships with testing labs to ensure safety of new products introduced and set standards for testing existing products to remain compliant with ever-changing product safety standards.• Organized trend meetings set to showcase top trends in pop culture to all departments and senior executive team. • Designed product packaging, plan-o-grams, and POS displays for major retailers including WalMart.• Budgeted annual costs for the department with quarterly reviews of cost targets in conjunction with product timelines. • Proposed, tested, and introduced digital print to the party industry allowing us to test new themes and reduce startup costs of new development by over 80% while minimizing inventory risk.• Leveraged digital print to offer personalized products to our industry. This involved passing strict FDA compliance on food safe items such as the plates and cups. We went through R and D and delivered finished goods in just 6 months.

New Berlin, Wi, Us

Started at Birthday Express (later Celebrate Express). BuySeasons acquired Celebrate Express in 2008.Conceptualized and designed first-to-market and original products for line of Halloween costumes and birthday party plates, napkins and table decorations. Used Adobe Creative Suite’s Photoshop and Illustrator to develop party themes and design concepts from new and existing art; served as company expert in dieline design for folded items. Managed budget forecasting and worked in collaboration with pre-press, merchandising and development teams and print vendors to streamline processes and control costs. Designed product catalogs and marketing collateral in conjunction with marketing team.• Designed and Illustrated party themes composed of may pieces, marketing collateral, and designed catalogs• Designed licensed costumes and apparel for major e-retailers. • Worked with printers to upload final print-ready production files for time sensitive catalog printing.• Created unique die lines for product packaging, centerpieces, favor boxes, and large format cardboard display items.• Partnered with all vendors to coordinate printer profiles to ensure all products as part of an ensemble were consistent.• Developed 2 major patents for the company; the collapsible baseball hat and the Wall Bursts, large 3D décor adding significant margin dollars while boosting AOV on some of our more popular themes.• Implemented an online project-tracking tool that tracked and managed hundreds of SKUs at various stages in production, sent out timeline reminders to predetermined departments, and trafficked comments on product approvals.

Norfolk, Va, Us

Evaluated design submissions and supported graphic designers to improve the print quality of designs in magazine and newspaper ads.▪ Promoted from Advertising Designer after seven months in a highly competitive environment; recognized for attention to detail, understanding of print design and outstanding customer service skills

Fine Arts

Design And Visual Communications

Design And Typography Coursework

Education record

Associate'S Degree, Mutlimedia