Shane Tidwell Email & Phone Number

FDMC retail channel sales and marketing general manager. Coach, collaborator and cross-functional business partner. Proven record of leading teams to excel. Strong interpersonal, communication, business acumen and problem-solving skills. Possess diverse broker sales management, product/trade marketing, sales planning/operations/forecasting and category management experience with national brand and private label manufacturers in OTC health & personal care and FMCG food categories. Hold broad skills and abilities ranging from marketing strategy development to retail sell-in & tactical execution. Adept at developing and executing customer/channel/national sales plans, directing 4Ps marketing mix, launching new products and managing deliverables from planograms to P&Ls. Skilled at consultative, fact-based, feature/benefit/solution selling and optimizing ROI of promotional funds. Successful across multiple retail channels and categories. Experienced with DSD and warehouse/broker distribution systems in FDA regulated industries.Core competencies: Business Strategy, HQ Account Sales, Brand, Trade & Shopper Marketing, Category & Product Management, Sales Planning & Operations, Pricing & Trade Funds Management, Consultative Selling, Relationship Management, Team Management & Development, Broker Sales Management

Listed skills include Cross Functional Team Leadership, Consumer Products, Business Strategy, Customer Insight, and 36 others.