At Atomic Honey, we approach marketing differently, aiming to build deep, meaningful relationships between brands and their consumers. We work with emerging brands to help them compete in an ever-changing advertising and marketing landscape, using intelligent, cost-effective strategies.http://www.AtomicHNY.com

The Grand Rapids Gold, owned by SSJ Group, LLC, is the proud NBA G League Affiliate of the Denver Nuggets. The team's inaugural season of play was the NBA D-League's 2014-2015 season. The organization's mission is to provide affordable, family-friendly entertainment and an elite level of basketball to the West Michigan community. For more information about the organization, go to www.NBAGrandRapids.com

Green Door Distilling was founded in 2014 and was the first distillery to open in Kalamazoo since 1858. With a focus on bringing people together, our award-winning products have been and continue to be creatively crafted to invite spirit connoisseurs and newcomers alike to share in our ongoing adventure of refining the craft spirit industry. https://greendoordistilling.com

I am a licensed Cosmetologist in the state of Michigan. While this was not my primary choice of a career path it is something that speaks to the creative side of my lifestyle and I still actively utilize my license. I specialize in event styles for weddings, proms, professional photographs and personal events.

As part of the leadership team my position is the primary for all revenue growth and brand awareness for KCC. Duties and Responsibilities include: -Manage direct reports on the Marketing, Sales and Retail teams-Lead sales efforts to ensure revenue targets are met while also meeting profitability- Achieve growth and meet sales targets through the successful management of marketing and sales team- Design and implement strategic marketing and sales plan that expands KCC’s customer base and drives qualified traffic- Grow Custom Label Program, Mobile Candle Making & Private Events LOB - Coach and assist team in developing robust pipeline of prospective customers- Deploy successful marketing campaigns from ideation to execution- Prospect and call on potential qualified new national accounts- Guide brand awareness campaigns in targeted territories- Prepare and monitor department budget/forecast ensuring your teams have what they need and KCC meets goals- Identify emerging markets and market shifts and make recommendations to Leadership Team on potential territories and new product lines to be considered- Oversee and approve all collateral material, from website to hard copy brochures- Track effectiveness of marketing and sales efforts and seek opportunities for improvement- Assist finance department in the accurate forecasting of revenue through timely updates

-Plan and execute while leading a team on all digital marketing strategies, including SEO/SEM, marketing databases, email, social media and display advertising campaigns-Design, build and maintain our social media presence and content calendars-Rolled out, trained and implemented O365 across the entire organization.-Measure and report performance of all digital marketing campaigns, and assess against organizational goals (ROI and KPIs)-Identify trends and insights, optimize spend and performance based on the insights-Brainstorm new and creative growth strategies for all departments within the organization-Plan, execute, and measure experiments and conversion tests (A/B testing)-Collaborate with internal teams to create landing pages and optimize user experience-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points-Instrument conversion points and optimize user funnels-Collaborate with agencies and other vendor partners-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate-Main strategist for organizational level initiatives-Segmenting lists based on behaviors like past email engagement and website/in-app interactions-Deep experience across major customer acquisition channels, including affiliate marketing, display and search ads, SEO, social, and content marketing-Familiar with new ad formats, like stories, sponsored content, and AR​

With a passion for both strategy and analytics my goal is to ease your pain points by creating captivating campaigns that resonate with your brand and drive conversions that will directly affect your bottom line.Each platform, unique in its user interface, tells a story of your customer. Each brand wants to provide a specific narrative to convey their story and resonate with their audience. More often than not these two goals are not harmonious. Brands see themselves in the light they would like to be portrayed in, not the actual paradigm their customer is experiencing. To unify these goals analytics must be broken down per platform, per campaign to develop strategies that will not only engage your customers but positively increase your bottom line in the process.Daily Activities included: -Planning, developing and implementing effective marketing campaigns-Using the full marketing mix for the company’s marketing communications-Understanding the product and customer profile and writing thorough specs for each-Producing an accurate summary of total spend at the end of a marketing campaign-Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met while simultaneously creating up sell opportunities -Assisting in the production of ongoing analysis and reporting, with particular reference to pricing, presentation and promotion-Report monthly to clients using Google Analytics, TAR, Social and creative metrics-Provide tailored campaigns for businesses using a combination of social, display impressions (on and off the network), SEO, SEM, video, native and e-mail -Using marketing and advertising strategies to execute recruiting campaigns-Establishes relationships through prospecting, cold calling, in-person meetings and networking events-Daily use of Salesforce, Matchcraft, TAR, Slack and additional platforms-Voted onto the Leadership and innovation council-Rookie of the year

-Maintains all previous MLO responsibilities-Partners with over 500 companies in the Southwest Michigan Territory-Establishes relationships through prospecting, cold calling, in-person meetings and networking events.-Presents account options onsite to employees of companies partnering with PNC during new hire orientations, tabling events, benefits fairs, or other vendor events.-Leads various Financial Well-being seminars -Complies with Audit and Corporate Ethics procedures while traveling-Continued professional development provided by PNC and externally

-Complies with regulatory requirements, including the Bank Secrecy Act, Anti Money Laundering, OFAC, USA Patriot Act, Privacy ACT and Community Reinvestment ACT-Maintained strict confidentiality of bank records and client information-Recommended loans based on customer needs-Submitted loan applications to the underwriter for approval or denial-Developed prospects by conducting cold calls weekly-Recommended investment or wealth management options to qualified customers-Created strategies to develop and expand existing customer sales-Increased new bank relationships within the local community-Maintained friendly and professional customer interactions-Worked with managers to develop annual goals for employees

-Maintained all previous teller responsibilities-Successfully completed Notary Public and Signature Guarantee programs-Hired, on boarded and continuously coached various positions-Created strategies to develop and expand sales of service to existing customers, which resulted in an increase in annual revenue-Processed quarterly vault and cash box audits with a zero-error rate-Pulled daily branch Perform, TIM, Gallup, and Service Driven Metrics reports-Received superior customer service satisfaction scores for consecutive quarters-Received Investment, Regional and Market recognition-Exceeded quarterly and yearly sales goals

-Executed transactions including deposits, withdrawals, certified checks, and foreign currency orders.-Coordinated daily cash reconciliation and maintained balancing record with 98% accuracy-Answered telephone inquiries on products including checking, savings, loans and lines of credit-Continued education on products and services through My Learning's, P&P and off-site training's-Exceeded quarterly and yearly sales goals