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A seasoned brand strategist, I draw on deep, multidisciplinary experience in integrated marketing, PR and communications, digital and social media, corporate reputation and employee engagement. My diverse client portfolio includes work across automotive, technology, design, financial services, CPG, retail, health and wellness, travel and hospitality. I'm proud to have worked with such industry-leading brands as BMW, Samsung, Pantone, West Elm, Citibank, Philips, L'Oreal, Zicam and Hyatt, among others. For each creative challenge, I bring a rigorous, insights-driven approach to achieving brand goals and business results.A trusted counselor, I stay closely connected to industry trends, ensuring that clients and teams are well positioned to embrace their potential. My commentary and consumer forecasts have been featured in publications including Business Insider, PRWeek, The Holmes Report, the Observer and psfk. I received a B.A. in Psychology from George Washington University and an M.A. in Strategic Communications from American University. A dual citizen of the U.S. and U.K., who has also lived abroad in Hong Kong, New Zealand, France and Israel, I bring a truly global perspective to my work.
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Principal And FounderRed Thread GroupNew York, Ny, Us
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Principal & FounderRed Thread Group Apr 2021 - PresentNew York, Ny, UsA brand consultancy with seasoned and compassionate collaborators who are best at finding the best in others. We balance big thinking with business realities to help leaders uncover their company’s competitive advantage and find their own way forward.
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MemberChief Apr 2021 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. -
Director Of Strategic PlanningNimble Mar 2021 - PresentHudson, New York, UsA collective of highly experienced writers, designers, strategists, marketers, editors, and more, who hail from big agencies and consultancies. -
Executive Vice PresidentImre Jul 2019 - Dec 2020Towson, Maryland, UsExecutive Vice President responsible for driving the relationships and growth of imre’s consumer group. Focused on developing high-impact brand strategies, strong client-centered relationships and passionate multidisciplinary teams. -
Executive Managing DirectorKwt Global Aug 2015 - Jul 2019New York, Ny, UsExecutive Managing Director responsible for leading brand strategy, business development and client relations. Acted as senior counselor for the firm's growing roster of clients, delivering integrated solutions for their business and branding objectives. -
Svp & Partner, Integrated MarketingFleishmanhillard Apr 2009 - Jul 2015St. Louis, Mo, UsLed the Digital & Social practice in New York, creating an environment to attract and retain new talent and client opportunities. Experience cut across consumer products and services, technology, financial services and automotive sectors, with clients including Samsung, BMW, L'Oreal, Hyatt and Citibank. As account lead for BMW Group North America, helped the company integrate social media programs at both the corporate and brand levels. -
Vice President, Consumer MarketingFleishmanhillard Aug 2003 - Apr 2009St. Louis, Mo, UsLed consumer marketing and CSR campaigns for clients including the Smithsonian, Library of Congress, AARP, Federal Trade Commission and Revolution Health.
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Account Executive, Consumer MarketingReingold, Inc. Aug 2000 - Aug 2003Alexandria, Virginia, UsDeveloped and executed communications strategies for government agencies and NGOs. Created marketing collateral and online communications.
Shanee Cohen Skills
Shanee Cohen Education Details
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The George Washington UniversityPsychology -
American UniversityStrategic Communications
Frequently Asked Questions about Shanee Cohen
What company does Shanee Cohen work for?
Shanee Cohen works for Red Thread Group
What is Shanee Cohen's role at the current company?
Shanee Cohen's current role is Principal and Founder.
What is Shanee Cohen's email address?
Shanee Cohen's email address is sh****@****mre.com
What is Shanee Cohen's direct phone number?
Shanee Cohen's direct phone number is +164627*****
What schools did Shanee Cohen attend?
Shanee Cohen attended The George Washington University, American University.
What skills is Shanee Cohen known for?
Shanee Cohen has skills like Integrated Marketing, Strategic Communications, Digital Strategy, Corporate Communications, Event Planning, Public Relations, Digital Media, Marketing Communications.
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