Shanee Kraus Email & Phone Number

Atlanta, Georgia, United States

Alpharetta, Georgia, United States

• Designed, executed, and maintaining effective internal communications, employer branding, and events plan for hybrid, in-person and digital events, and the required digital infrastructure, analytics, and marketing to.
• Trained and cultivated a post event debriefing culture and distilled behaviors of accountability and empowerment.
• Planned, delivered, and facilitated the company’s monthly All-hands in close collabortion with the company C-Suite.
• Led employer branding and employee experience activities, including the company’s rebranding through the prism of the three environments: cultural, physical, and digital in a hybrid setup.Featured in this article.

Alpharetta, Georgia, United States

• Led a global team that planned and executed HP global strategic leadership events - in-person, digital and hybrid - achieving a 77 NPS score, a growth of 28% from the previous year.
• Managed vendor relationships, contracts, and agreements; for example, an RFP to select new digital event platforms to support different needs of cross-HP events yielded in a reduction in budget spending by 12% YoY.
• Designed and implemented content strategy for HP conferences and events, resulting in a 26% increase YoY in attendee satisfaction.
• Led all event marketing, branding, planning & logistics, communications, event technology, sponsorships, budget planning, reporting and analytics, content programing, achieving an increase of 18% in registration in 2021.
• My hybrid events work featured in The Garage by HP: https://garage.hp.com/us/en/business/hybrid-conferences-events-2022.html

Atlanta, Georgia, United States

• Led all Dscoop marketing and L&D strategies and activities for our 10,000-member print and partner community. Role included two directorships simultaneously.
• Created the community engagement strategy and led the execution of in-person global conferences; local community events in AMS, APJ and EMEA; global virtual and hybrid events; weekly webinars; and 24/7 member and.
• Defined, designed, and executed a multi-channel integrated traditional and digital marketing strategy laser focused on KPIs. In 4 years, I consistently increased community engagement from 2017 to 2021 by 1,094% and.
• Planned and implemented a 3-year strategic digital transformation roadmap to increase engagement and revenue, defining the required process and pairing them with the required digital tools and systems such as Wrike.
• Quickly pivoted in early 2020 from an 80 percent face to face organization to a 100% virtual organization, achieving a 75 NPS score for our virtual Education events, a growth of 21% over any previous NPS score.
• Created all sales enablement and sales tools for the HP Inc. Sales teams to support the expansion of the Graphic Arts community.

• Led the APJ customer community event strategy and execution, marketing campaigns and programs resulting in a 23% increase in engagement in 2018.
• Planned and led the execution of a regional customer conference and tradeshow for 1200 attendees reaching a 92% attendee satisfaction.
• Managed a local event delivery team of in-house employees and outsourced team, including marketers, education and content leads, AV professionals, PR and Social Media agencies, creatives, designers, etc.

Barcelona Area, Spain

Barcelona Area, Spain

I was responsible for creating, marketing, and operations of the HP EMEA Graphic Arts Virtualization team.The team provided a suite of virtual services to support the HP GSB EMEA sales cycle by eliminating geographical boundaries by producing virtual events, virtual demos, marketing, education, and product videos.The activities supported business revenue.

Barcelona Area, Spain

I was responsible of defining the strategy and Managing the complete lifecycle of the development of eLearning and mLearning tools for the HP EMEA Go-to-Marketing unitDeploying the mLearning project; preliminary research, pilot, launch, and executionDefining and creating the required content for this delivery method using different training authoring tools

Advanced Digital Marketing & Growth Strategies

Ba, Middle Eastern Studies

Msc, Computer-Based Learning & Training