Shane Farr Email & Phone Number

Clearwater, Florida, United States

• Strategizing PPC marketing campaigns & plans, resulting in lead generation to support the sales teams with meeting corporate goals. Google Ads, Microsoft Ads, Facebook Ads, Linked In Ads,• Execution of competitive landing pages, videos, email campaigns, social media, direct mail, and other strategies.• Rebranding of customer website and graphic design to look more attractive to government prospects.• Integration of Zoho CRM & Texting and Email Automation, tracking clicks, downloads, views, and feedback. • Development of a deep understanding of lead conversion to sales of GSE customers – how they buy, why they buy, when they buy, and how best to reach them. • Rebranding of GSE logo, website with blog and weekly articles and pdfs

Tampa/St. Petersburg, Florida Area

Brand development, web site traffic growth, web site UX and PPC advertising. Works closely with developers, SEOs, SEMs and copy writers to create brand strategy and statistics systems.Strong background working with start-up companies constructing innovative design/branding solutions. Ability to lead an internal creative team to to effectively produce quality brand names, logos, slogans, graphics, photo-realistic renderings, websites, packaging design, ads, depending on the needs of a client. Provided graphics solutions for large brands such as Coke and Tide.

Bradenton, Fl

• Big Goose identity design, with style guide and collateral for logos, price sheets, newsletters, flyers, ads, packaging design. • Product app design, stickers/labels, packaging design, instructions and graphics, including clamshell design for optimal shipping• Maintaining newly revamped brand for various design, print, and digital products, ensuring consistency across all marketing efforts• Revamp of corporate Wordpress website with SEO optimization, videos, animations, interactive sliders, hotspot images https://biggoose.com• Tradeshow displays include 20-foot backlit fabric and mounts to display products.

Now My Advice

• Design, hosting and monthly maintenance of over 30 WordPress websites• WordPress Web Design with Mega Menus, video background, sliders, and parallax elements• Project management for gathering content, video shoots, and client direction• Local PPC/SEO and reputation management for practices throughout the nation• Ensuring the Doctor's design and content needs are properly understood and seriously considered

Remote

• Onsite SEO for https://beaconpaymentprocessing.com/, with coordination of SEMs and copy writers SEO efforts included keyword research, image optimization, backlink analyses, online citations, etc.• Monthly reports included Keyword rankings, Search performance, and recommendations for next month based on results• Optimization of monthly blog entries, with topics as pain points for targeted audiences and payment processing services• Custom landing pages for targeted audience and services provided.

Tampa/St. Petersburg, Florida Area

• Devising strategies to drive online traffic to the company website and then make conversions. • Tracking conversion rates using CallRail, SharpSpring, Pardot, company CRM, and various webmaster tools. • Developing and managing digital marketing campaigns, including Facebook ads, SEO and PPC. • Overseeing the blog content and social media strategy for the company. • Managing online brand and product campaigns to raise brand awareness. • Improving the usability, design, content and conversion of the company website. • Responsibility for planning and budgetary control of all digital marketing. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. • Print Ads include cover tip, full-page and other print design sizes for Inside Dentistry, DentalTown, LMT, and Compendium Magazines.

Tampa/St. Petersburg, Florida Area

• Directed and implemented web and graphic design for several companies and associations in the Specialty Pharmacy industry: NASP(Nasprx.org), SPEC(Specialtycme.org), CannapharmaRx(Cannapharmarx.com), SPCB(spcboard.org), Specialty Pharma Journal(spjnews.com), Synergy Rx• Advertising and tradeshow design for the biyearly NASP EXPOs included 100+ page Program Guides, sign up desks, websites, banner ads, magazine ads.• Advertising methods included emails, magazine ads, webcasts, social media.

Re-building both company websites and company intranet sites from the ground up, with latest technologies & design available. Focus on interaction with client and usability of tracking systems. Rebuild of intranet included heavy use of CSS3, HTML5 in Bootstrap framework, wire framing, icon design and style guides. Rebuild included integration from ASP.net to PHP with in-house programmer.Logo design, email blasts, social media management and other graphic design projects as to maintain brand integrity & recognition.

Tampa/St. Petersburg, Florida Area

Collaborating with the sales and strategy teams to develop concepts such as: UX Design of various websites, magazine ads and email campaigns, SEO, PPC, brand identity, and 3D floor plan mockups.Practiced aggressive conversion techniques through call-to-action, organic SEO, Adwords, Targeted online forms, and email campaigns.Welproma.com: Custom Child theme that doubled conversion in 6 months.Featured 1st in UDesign Demo Showcase(best-selling theme in Themeforest).Maintain and update ProSun website, designed through PHP platform using Dreamweaver.

SEO/PPC and web design for several websites for both medical products and chiropractic information.Producing various print collateral for both the company and their product line including exhibit displays, brochures, booklets, clinical studies, flyers, and ads using Indesign, Photoshop, Illustrator.Excitemedical.com: Wordpress website with custom child theme, branding, graphics and photography

Managed brands of all established product lines and corporate identities for entrepreneurs, physician-inventors, and start-up companies.Supported business development team as an in-house graphic designer, winning sales projects and partnerships with Fortune 500 companies.

Operated 3D scanning division under Vice President of Engineering. Wrote quotes, worked on, and delivered reversed engineered CAD data for various companies in the southeast.

Bachelors, Visual Communications

Graduated cum laude in class.

Associates, Drafting