Shane Ferraro Email & Phone Number

United States

Denver, Colorado, United States

• dovetail solutions is an integrated communications, public relations, public affairs, and digital marketing firm based in Denver and Sacramento. The firm has a focus on Strategic Community Investment, revolutionizing.
• Legal industry, building and deploying a comprehensive PR strategy to include media relations and thought leadership contributed content and speaking opportunities in support of the firm’s growth goals.
• Indoor golf entertainment industry, creating and implementing a media relations plan, establishing the client’s brand messaging and identity, launching its social media presence, facilitating strategic community.
• Brand research and assessment.
• Real estate development, investment and management industry, drafting and distributing press releases, facilitating interviews and earning media coverage on the acquisition and planned improvement of multifamily and.

Denver, Colorado, United States

• Real FiG Advertising + Marketing provides a full range of marketing and communications services to companies in the Denver area and around the country.Client work:
• Drafted PR component for multiple RFPs, helping to win client work.
• A paid and earned publicity campaign in Denver and Atlanta markets to announce and raise awareness for an author's new book.
• The development and distribution of a press release to local, national and cycling industry media outlets announcing a new professional cycling league’s inaugural season race schedule, arranging interviews and earning.
• Nonprofit health care industry, creating and implementing media relations plans, providing strategic consultation, drafting talking points and blogs and earning print, TV and radio coverage across the state of Colorado.

Denver, Colorado, United States

• Element 24 Creative is a full-service marketing agency that partners with national brands and organizations to enhance brand strategy and maximize creative storytelling, providing high-end branding, digital marketing.
• A media relations campaign to garner publicity around the retirement of the founder of a Denver-based public transportation and infrastructure construction and consulting company and the subsequent purchase of the.
• Develop a strategy, best practices and template messaging to be used when responding to online customer reviews for a midwest outdoor retailer.
• Past client work has included the loyalty marketing and payment card industries, among others, managing projects, messaging, copywriting and providing strategic recommendations and guidance.

Denver, Colorado, United States

Real estate investments include passive investment in residential new construction spec home builds.

Denver, Colorado, United States

• Maintained roles and responsibilities first assigned as Client Services Partner (see below)
• Managed and supported the client services team, estimating and assigning monthly time budgets and guiding strategy and planning on behalf of client accounts
• Supported agency business development efforts, assisting with the creation of prospective client account proposals and presentations
• Client industries included construction, mortgage lending, law and community development and infrastructure financing (among others listed below)

Denver, Colorado, United States

• Responsible for the strategy and planning on behalf of clients, as well as day-to-day management of client relationships
• Proactively stewarded and advised clients toward achieving agreed upon goals and objectives
• Became familiar with clients’ industries, conducted research on behalf of clients
• Drafted and executed earned media relations, internal/external messaging, social media, branding, public affairs and crisis communications efforts
• Identified opportunities for and facilitated client introductions to business/community leaders
• Initiated and engaged in regular communication with clients, hosting status calls and in-person client meetings and providing ongoing status and results reports

Denver, Colorado, United States

• Developed and implemented social media strategies for Nisho outdoor fire pits and Elevate By Design landscape architecture, posting content to and managing Instagram and Facebook accounts for both companies
• Provided publicity consultation
• Drafted press release and pitch letter templates

Colorado & California

• Developed and implemented social media strategy
• Created and posted content, including monthly Q&A’s and daily event updates and summaries to team website and social media channels
• Managed Twitter, Instagram and Facebook accounts
• Drafted press releases and pitched stories to local media in Colorado and California, securing media coverage in Denver, Hesperia and San Bernardino
• Built and maintained team website and GoFundMe fundraising page

• Maintained roles and responsibilities first assigned as Communications Manager, External Engagement (see below)
• Managed, created, and posted content to, and tracked and reported analytics for C-level executive and thought leader social media accounts
• Grew former CEO Gary Reedy’s Twitter following by more than 3,000 followers in two and a half years; 400 total tweets resulted in 5,600 retweets, 7,500 likes, 2.2 million impressions, and slightly higher than a 1%.
• Established Reedy’s LinkedIn account, surpassing more than 5,400 total connections and followers in two and a half years
• Increased former Chief Cancer Control Officer Rich Wender’s Twitter followers by more than 1,500 in two years; 650 tweets resulted in 3,600 retweets, 5,000 likes, 1.5 million impressions, and a 1.3% average engagement.
• Worked to create op-eds and blogs on behalf of and in conjunction with Society experts

• Assisted in the planning, development and execution of external engagement and thought leadership strategies and tactics that deepened knowledge and understanding of the work of the Society and its experts, enhancing.
• Identified and implemented thought leadership opportunities, enabling the organization’s executives and experts to share opinions and engage in productive external conversations
• Fostered innovative thinking about key industry-relevant topics and systematically promoted that thinking through multiple channels to advance organizational mission, income, branding, and public awareness goals
• Functioned as a strategic communications adviser to staff and volunteers nationwide
• Served as a key source for Society information and news

Denver, Colorado

• Executed earned media relations strategies and tactics, placing news and feature stories and arranging interviews with staff and volunteers to enhance the organization’s reputation
• Ensured consistent media presence in print, broadcast and electronic media serving top 50 media markets Denver and Salt Lake City
• Composed press releases, advisories, pitches, blogs, social networking posts, op-eds, letters to the editor, talking points and speeches
• Provided media relations support and guidance to staff and volunteers in five-state region
• Collaborated with other departments in support of organization’s goals and objectives
• Tracked and reported media interaction results and trends

Denver, Colorado

• Responsible for communications, media relations and marketing for Colorado and Wyoming region
• Planned and facilitated full communications and marketing plan in support of organization’s mission and goals, building awareness of Society programs and services
• Developed and maintained all media relations; fulfilled media requests and served as point of contact
• Secured in-kind sponsorships across a wide range of media totaling more than $500,000,
• Supported organization’s various fundraising efforts and events
• Provided communications resources and training to event staff and volunteers

Prescott Valley, Arizona

• Maintained roles and responsibilities first assigned as Manager of Public Relations (see below)
• Supervised team’s game operations and broadcast departments and personnel
• Assisted in the development and execution of annual marketing plans and strategies
• Fostered brand awareness through various graphic design and copywriting projects
• Coordinated and implemented both in-season and offseason events and promotions in support of targeting revenue goals
• Assisted in media purchasing efforts across multiple advertising platforms

Prescott Valley, Arizona

• Named 2007-08 Central Hockey League Communications Executive of the Year
• Finalist for Communications Executive of the Year award in 2008-09 and 2009-10
• Served as team spokesperson, primary liaison between media and players/coaching staff
• Editor of media guide and game programs
• Composed and distributed press releases, media advisories, postgame recaps and content pieces
• Organized and conducted all press conferences

Prescott Valley, Arizona

• Solely contributed more than $20,000 in corporate sponsorship and advertising sales
• Organized and presented corporate partnership proposals to various companies

Fort Collins, Colorado

• Assisted in designing 2005 Women’s Water Polo media guide
• Composed articles for the CSU Rams athletic website
• Updated and maintained e-mail database

Loveland, Colorado

• Identified regional and local groups and organizations to promote concerts and events
• Organized and implemented PR event for Sesame Street Live concert
• Wrote and distributed press releases and media advisories to local media outlets