Shane Anderson

Shane Anderson Email and Phone Number

Event Marketing Executive | Marketing Strategy & Project Management | Product Launch Events & Conferences | F2F & Virtual Events Producer | Vendor Negotiations | Team Management | Marketing Director | VIP Experiences @ IBM
Shane Anderson's Location
New York, New York, United States, United States
Shane Anderson's Contact Details

Shane Anderson work email

Shane Anderson personal email

About Shane Anderson

As a seasoned Marketing and Events Executive with over 12 years in the field, I specialize in creating and executing impactful event strategies that drive engagement and revenue. From leading account-based marketing to supervising creative client engagement strategies, my expertise is leveraging cross-functional partnerships to exceed goals.My track record includes the successful launch of the first hybrid event series in the Americas which saw an impressive 10x attendee target. Not only did I pivot to fully digital events during Covid-19, but I also exceeded registration goals by 200%. Having managed over 100+ sessions at IBM's premier conference, Think, I successfully represented Cloud, Watson AI, and Automation to an audience of 30,000 attendees. In addition, I've led events across a variety of markets including travel, transportation, consumer goods, and retail.Throughout my career, I have demonstrated my ability to lead teams effectively, negotiate contracts strategically, and maintain alliances with key vendors. My unique approach has consistently driven results - progressing over $120M in source VLRC from Tier 1 global events in 2019. Looking for innovative solutions for your next big event? Let's connect!Event Marketing & Management | Marketing Campaigns | Field Marketing | Product Marketing | Event Production | Vendor Management | Project Management | Partner Collaboration | Budgets & Timelines | Influential Leadership | Stakeholder Management | Demand Generation | Executive Presentations | Creative Marketing | PR | Customer Experience | Exceeding Sales Goals | Account Management | Training & Development | Marketing Director | VP Marketing | Marketing Strategy & Campaigns | Face-to-Face & Virtual Events | Content & Product Strategy | Event Production | Negotiate | Event Planning | Banking | Finance | Logistics | Pricing | Marketing Programs | Events Marketing | Reconciliation | CRM | Experiential | Content & Video Production | Social Media | Branding | Audience Generation | Curriculum Management | Conference & Booth Logistics | VIP Experiences | Sports & Entertainment Sponsorships | Surround Events | Employee Engagement | Internal Events | Sales Enablement | Corporate Communication | English, Spanish, French | Adobe Creative Suite | Microsoft Office Suite | PowerPoint | Marketo | SalesForce | Tableau | Slack | Box | Trello | Jira | Zoom | WebEx | Teams | On24

Shane Anderson's Current Company Details
IBM

Ibm

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Event Marketing Executive | Marketing Strategy & Project Management | Product Launch Events & Conferences | F2F & Virtual Events Producer | Vendor Negotiations | Team Management | Marketing Director | VIP Experiences
Shane Anderson Work Experience Details
  • Ibm
    Program Director, Events Marketing At Ibm Industries
    Ibm Jun 2021 - Present
    Armonk, New York, Ny, Us
    • Lead account-based marketing to elevate creative client engagement strategies and increase NPS.• Direct teams in hiring, training, and mentoring marketers and interns.• Overseeing all Distribution and Industrial events while ensuring all corporate and marketing best practices are adhered to.• Collaborate with cross-functional field marketing and sales units to ensure consistent messaging and goal achievement.• Debuted the first hybrid event series in the Americas to increase engagement and reach which generated 10x attendee target.
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  • Ibm
    Distribution Event Leader, Americas
    Ibm Dec 2020 - Jun 2021
    Armonk, New York, Ny, Us
    • Led events for travel, transportation, consumer goods, and retail markets• Promoted to take on greater responsibility due to the execution of exceptional client experiences• Pivoted to fully digital events utilizing creative engagement tactics
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  • Ibm
    Global Program Director, Events & Strategy At Ibm Automation
    Ibm Feb 2019 - Dec 2020
    Armonk, New York, Ny, Us
    • Developed IBM Automation Event Strategy based on data analysis, pipeline reporting, and strategic partnerships with relevant vendors and trade organizations while attaining 130% of registration goals• Executed 80+ Automation and Hybrid Cloud Marketing events worldwide in 2019, while leveraging local teams for industry expertise and lead routing management• Pivoted successfully to 100% digital execution during Covid-19 utilizing best practices and attained 200% of registration goals• Progressed over $120M in source VLRC from Tier 1 global events in 2019• Negotiated contracts and maintained strategic alliances with key RPA (Robotic Process Automation) vendors in order to show services competitive advantages and maintain relationships with partners• Leveraged global network of dozens of subject matter experts for speaking engagements in order to reach new audiences, build eminence, and own conversation of Intelligent Automation• Partnered weekly with software and services Analyst Relations leaders around product announcements and competitive advantages, while ensuring coverage at Gartner, Forrester, and HfS• Integrated IBM Automation into existing Data & AI sponsorships in order to reach C-level and LOB executives
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  • Ibm
    Global Program Director, Events, Content Marketing, & Sales Enablement At Ibm Consulting
    Ibm Jan 2018 - Feb 2019
    Armonk, New York, Ny, Us
    • Event strategy and execution for IBM Automation and the consulting arm of IBM, working with the product, content, social, and digital teams to accomplish goals• Managed 100+ sessions for IBM's annual premier conference, Think, utilizing product marketing expertise while interfacing with speakers• Led IBM Consulting presence for 30,000 attendees at Think 2018, representing Cloud, Watson Artificial Intelligence (AI), and Automation• Created innovative activations, immersive experiences, and product demonstrations for use at events including IBM Consulting Progress Bar at Think and Automation Command Center
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  • Ibm
    Global Marketing Manager, Audience Generation & Events At Ibm Cloud, Data, & Ai
    Ibm Mar 2016 - Jan 2018
    Armonk, New York, Ny, Us
    • Determined Audience Generation and Content Strategy for events across IBM Cloud, Data & AI portfolios representing hundreds of products and services.• Managed key product launch event series spanning five countries and attaining 140% registration target and 2.78% Expense: Revenue.• Boosted event revenue by 15% by utilizing Digital Development Representatives (DDRs) onsite.• Experimented with unique event formats such as: Fast Track Your Data, hosted by Kate Silverton, BBC News, in a newsroom style approach with an audience of 500 in Münich and over 30,000 over livestream.• Designed groundbreaking activations enabling attendees to interact with products in an unexpected and innovative way including Watson Beat at InterConnect 2017 and Guiding Eyes for the Blind at World of Watson 2016.• Selected as CMO's Executive Assistant at InterConnect to manage calendar, appearances, and 1:1 meetings.
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  • Ibm
    Worldwide Event Manager, Ibm Cloud
    Ibm Jan 2015 - Mar 2016
    Armonk, New York, Ny, Us
    • Joined the newly formed Cloud Business Unit tasked with creating events to awareness of IBM Cloud as well as inform technical audiences on the possibilities available on the various platforms• Executed 80+ global event series while providing enablement and guidance to internal marketing teams in all regions focusing on Enterprise-Grade IaaS• Expanded global footprint and enhanced the number of SAP Insider events by 76% from 2014 to 2015• Executed Cloud participation in events such as: SXSW, InterConnect, and SAP Global Alliance events
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  • Kinnser Software (Now Part Of Wellsky)
    Marketing Manager, Campaigns
    Kinnser Software (Now Part Of Wellsky) Jan 2014 - Nov 2014
    Austin, Tx, Us
    • Challenged with bringing a healthcare SaaS software company into the digital era with more compelling web, social media, and campaign presence• Established plans to increase sales revenue through emails, webinars, and PPC campaigns, whileimproving lead quality by 30% and decreasing cost-per-lead by 25%
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  • Kinnser Software (Now Part Of Wellsky)
    Social Media Manager
    Kinnser Software (Now Part Of Wellsky) Oct 2013 - Jan 2014
    Austin, Tx, Us
    • Started social media from the ground up as the sole Social Media Manager in a high-growth SaaS B2B software company contributing to 35% growth and $25 million in revenue in 2013• Worked with Creative Director to determine social media marketing plan • Monitored competitor landscape in various media outlets• Identified influencers in the industry and engage target markets• Worked with graphic design to create material for promotion• Leveraged social media as a tool for lead generation and recruiting talent
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  • Culturemap
    Event Marketing, Partnerships, & Public Relations
    Culturemap Dec 2012 - Jan 2014
    Houston, Tx, Us
    • Designed e-mail campaigns, edited and contributed to website content while maintaining social media presence on Facebook and Twitter to a reach of well over 30,000 people• Led guest lists, contests (Ex. Instagram contests giving away Cadillacs), sponsor communications, andsupervised staff at several events including Tastemaker Awards and CultureMap Close-Up Music Series
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Shane Anderson Skills

Demand Generation B2b Marketing Social Media Marketing Strategy Digital Marketing Product Marketing Event Planning Event Management Lead Generation Saas Facebook Project Management Social Media Marketing Google Analytics Marketo Salesforce.com Social Networking Crm Marketing Strategy Leadership Development Webinar Management Marketing Programs Brand Management Media Monitoring Healthcare Information Technology Corporate Communications Sprout Social Editing Customer Relationship Management Leadership French Email Marketing Public Relations Mac Os Mailchimp Instagram Microsoft Office Blogging Twitter Advertising Press Releases Photography Management Yelp Social Media Measurement Marketing Communications B2b Readytalk Sales Marketing Management Corporate Events Analytics Event Production Microsoft Excel Customer Service Event Marketing Strategic Partnerships

Shane Anderson Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Corporate Communication

Frequently Asked Questions about Shane Anderson

What company does Shane Anderson work for?

Shane Anderson works for Ibm

What is Shane Anderson's role at the current company?

Shane Anderson's current role is Event Marketing Executive | Marketing Strategy & Project Management | Product Launch Events & Conferences | F2F & Virtual Events Producer | Vendor Negotiations | Team Management | Marketing Director | VIP Experiences.

What is Shane Anderson's email address?

Shane Anderson's email address is sh****@****ail.com

What schools did Shane Anderson attend?

Shane Anderson attended The University Of Texas At Austin.

What skills is Shane Anderson known for?

Shane Anderson has skills like Demand Generation, B2b Marketing, Social Media Marketing, Strategy, Digital Marketing, Product Marketing, Event Planning, Event Management, Lead Generation, Saas, Facebook, Project Management.

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