Shane Guitar Email & Phone Number

Los Angeles, California, United States

• Collaborate with finance, product managers, and department heads to develop profitable project budgets.• Oversee all direct-to-consumer business, producing e-commerce solutions for music and merchandise sales with a yearly revenue of $1M+. Projected 45% increase in revenue in 2023.• Lead retail merchandise business, developing and selling viable prodcuts to various retail accounts, producing $1M+ in yearly revenue. Projected 30% increase in revenue in 2023.• Collaborate with product managers to develop and implement effective new release marketing plans to generate revenue and music consumption.• Serve as liason between Fearless Records and Concord shared services teams including production, sales, e-commerce and streaming.• Strategize with internal sales team and retail accounts to develop marketing initiatives, including point-of-purchase promotions, gift-with-purchase incentives, online promotions and in-store activations.• Product manage all vinyl releases, setting configurations, pricing, and managing inventory.

Greater Los Angeles Area

• Liaison between the label and label distributor. Included working with the sales team to develop and achieve sales goals as well as working with the digital production team to ensure proper delivery and release of our content• Managed the label and artists e-commerce businesses. Included development of all merchandise products from concept to production, set pricing, manage inventory and develop sales forecasts• Managed all digital music accounts including but not limited to YouTube, Apple Music, Spotify, Pandora etc. Included pitching our artists and releases for editorial consideration as well as developing marketing plans specific to each account to drive consumption• Prepared digital products for proper release via our distributor and direct with YouTube and Apple Music• Evaluated all music consumption using various analytics tools to gauge the performance of content and react totrends. Analytics tools include: Music Connect, Spotify For Artists, iTunes Connect and Chartmetric• Attend entertainment industry networking events including SXSW, NARM, iTunes Summit, CMJ, etc

Huntington Beach, California, United States

• Managed the development and maintenance of artist websites• Executed all social media messaging and online marketing strategies for the label and associated artist• Developed and executed online marketing plans to increase social following and to increase consumption of musicand merchandise• Created basic graphics for promotional use on artist and label socials and websites

Burbank, California, United States

• Assisted with the execution of a marketing campaign for The Jonas Brothers in partnership with Chevrolet. Duties included updating of the capaign microsite, social media messaging and creation of marketing assets such as promotional t-shirts and banners• Created press packets, distributed promotional materials to venues, screened all incoming calls and scheduled exectutive meetings