Shane Hershey-Varona Email & Phone Number

New York, Ny, Us

Coordinates proprietary SaaS consumer technology sales and marketing videos and collateral delivered to 20+ potential Retirement, Insurance and Investment clients. Interfaces with client leadership in the assessment, design, delivery, implementation and evaluation of consumer technology software deployment programs to 6+ public/private pension funds (Union, Taft-Hartley, 401(k)), nation-wide insurance organizations (Life, Health, Vision, Dental) and investment organizations.Coalesce product development, training, sales and marketing teams to write and implement internal and external materials to introduce new product offering and releases (technical documentation, custom user guides, labs and video).

Fairfield, Nj, Us

Training and instructional design department leadership. Project manager and administrator of a Moodle-based LMS. E-Learning instructional design and delivery. Coordinate and execute technical CRM based training curriculum in the Life Science and Consumer Goods industries including administration, configuration, analytics and Train the Trainer. Write technical and procedural documentation. Collaborate with stakeholders to determine needs-based curriculum development. Network relationships with external resources for large scale deployments. Constant analysis of training effectiveness. Craft and execute departmental SOPs and DOPs. Intermediate proficiency in Adobe Captivate.▪ Moodle LMS Administrator performed training needs analysis, designing engaging content, developed learning objectives, assessments, user flows and interactions, implemented via instructor-led and web-based video modules, and evaluated success resulting in a 25% increase in training department revenue.▪ Managed an industry recognized training department showcasing a 50% increase in available educational content.▪ Served as a go-to leader for multiple Fortune 500 Consumer Goods & Life Sciences client training programs, resulting in the successful SaaS & CRM implementation of 10,000+ traditional and modern trade sales, merchandising, executive and management trainees. ▪ Collaborated with Human Resources and department managers, subject matter experts and business analysts to effectively increase talent management and onboarding for 500+ employees in 11 offices on 6 continents.

Fairfield, Nj, Us

Maintain proficiency in proprietary SaaS & CRM software systems. Administrate LMS. Facilitate client specific and StayinFront internal E-Learning instructional design and delivery. Maintain and execute technical, CRM based training curriculum in the Life Science and Consumer Goods industries including administration, configuration, analytics and Train the Trainer. Write technical and procedural documentation. Implement branding style guides.▪ Conceptualized and project managed delivery of a three-phase website development project replacing an existing LMS increasing training delivery scope by 30%.▪ Designed and delivered Train-the-Trainer, Analytics, Administration and sales force deployment training program for 10+ Life Science and Consumer Goods companies.▪ Established departmental style guide and SCORM compliant design principles increasing positive employee and client feedback by 75%.

▪ Educated startup business team regarding SEO and social media best practices. ▪ Conceived, implemented, and oversaw effective content development, content management and communication strategies generating $1 million in sales.▪ Established and administered business development through training, coaching and third-party management.▪ For all marketing channels, defined and measured key performance indicators and budget alignment.▪ Executed product training and demonstration through consumer and industry trade show events.

Naperville, Il, Us

Manage department trainers, recruiters and content creation team. Write, design and develop core curriculum and print publications. Analyze internal, business and consumer training proficiency for seven brands. Administrate learning and content management systems. Execute global corporate events (i.e. training, consumer, retail, media and trade). Budget management and venue contract negotiation. Instructional design and curriculum development of print, E-Learning, video, cable TV and instructor-led training. Collaborate with Human Resources to ensure effective onboarding. Deliver Key Performance Indicator (KPI) reports to senior executives and board members. Liaise with key account partners and executives for all creative and educational content needs. Manage trainer talent acquisition and retention. Serve as international spokesperson and trainer. Write and implement documentation and educational marketing plans. Conduct and deliver product development trend research.▪ Executed education rebranding and marketing plan; increasing annual enrollment from 1,000 to 60,000 and generating $30M in revenue in under three years.▪ Public relations project manager for seven brands at 50+ consumer events including the Chicago Cubs, Martha Stewart Living Omnimedia and Radio City Music Hall; effectively enhancing brand, social media and consumer exposure.▪ Served as project manager and producer for a 13-episode cable craft series, and 75+ retail, online and certification program videos; increasing product brand recognition and education engagement by 60%.▪ Established company’s first charitable partnership in 2011; exceeding goals by 500%. ▪ As international spokesman, built and managed a team of recruiters and successfully onboarded and trained 2500+ global instructors in eight months; reducing attrition from 18% to under 3% within two years.

Manage consumer education training program. Coordinate annual consumer retreat. Write and manage purchase orders. Provide support services for coordinators and management. Process and allocate incoming inventory. Analyze and strengthen best practices to increase inventory turns and reduce stagnant inventory. •Developed merchandising and floor plan for the launch of a new flagship store. •Researched and reported sales data and buying strategies resulting in a 25% warehouse inventory overhead reduction.•Grew annual consumer education retreat participation by 20%.

Manage the daily operations of two brick & mortar locations and eCommerce website. Analyze inventory sales data and develop a strategic buying plan with key vendors. Negotiate wholesale pricing agreements. Develop store marketing plans and public relations. Assess consumer educational needs. Develop and deliver needs-based curriculum for staff and customers. Functional human resource support for a 22-member staff. Plan and execute consumer events. Manage budget. Thorough understanding of consumer purchasing habits and merchandising. •Product strategy, budget management, customer care and education strategy increased gross profits from $750,000 to $2.5M annually. •Planned and executed bi-annual consumer events resulting in a 200% increase in sales year over year. •Negotiated purchasing agreements with vendor partners increasing product specific sales by 500%.

Provide therapeutic and physical care for mentally and physically challenged children in a safe environment. Execute individual medical and physical therapy programs. Initiate interactive and recreational activities to provide growth and entertainment opportunities outside of a therapeutic and institutional setting.

Develop and implement individual support plans (ISP) for independent living clients. Assist in the day-to-day care of developmentally disabled adults. Participate in sheltered workshop activities, home care, social integration and job training services.•25% increase in successful community integration and independent living of assigned client base.

Bachelor Of Arts (B.A.), Theology & Counseling

Broadcast Journalism