Shane Hershey-Varona Email & Phone Number

New York, NY, US

Coordinates proprietary SaaS consumer technology sales and marketing videos and collateral delivered to 20+ potential Retirement, Insurance and Investment clients. Interfaces with client leadership in the assessment, design, delivery, implementation and evaluation of consumer technology software deployment programs to 6+ public/private pension funds.

Fairfield, NJ, US

• Training and instructional design department leadership. Project manager and administrator of a Moodle-based LMS. E-Learning instructional design and delivery. Coordinate and execute technical CRM based training.
• Moodle LMS Administrator performed training needs analysis, designing engaging content, developed learning objectives, assessments, user flows and interactions, implemented via instructor-led and web-based video.
• Managed an industry recognized training department showcasing a 50% increase in available educational content.
• Served as a go-to leader for multiple Fortune 500 Consumer Goods & Life Sciences client training programs, resulting in the successful SaaS & CRM implementation of 10,000+ traditional and modern trade sales.
• Collaborated with Human Resources and department managers, subject matter experts and business analysts to effectively increase talent management and onboarding for 500+ employees in 11 offices on 6 continents.

Fairfield, NJ, US

• Maintain proficiency in proprietary SaaS & CRM software systems. Administrate LMS. Facilitate client specific and StayinFront internal E-Learning instructional design and delivery. Maintain and execute technical, CRM.
• Conceptualized and project managed delivery of a three-phase website development project replacing an existing LMS increasing training delivery scope by 30%.
• Designed and delivered Train-the-Trainer, Analytics, Administration and sales force deployment training program for 10+ Life Science and Consumer Goods companies.
• Established departmental style guide and SCORM compliant design principles increasing positive employee and client feedback by 75%.

• Educated startup business team regarding SEO and social media best practices.
• Conceived, implemented, and oversaw effective content development, content management and communication strategies generating $1 million in sales.
• Established and administered business development through training, coaching and third-party management.
• For all marketing channels, defined and measured key performance indicators and budget alignment.
• Executed product training and demonstration through consumer and industry trade show events.

Naperville, IL, US

• Manage department trainers, recruiters and content creation team. Write, design and develop core curriculum and print publications. Analyze internal, business and consumer training proficiency for seven brands..
• Executed education rebranding and marketing plan; increasing annual enrollment from 1,000 to 60,000 and generating $30M in revenue in under three years.
• Public relations project manager for seven brands at 50+ consumer events including the Chicago Cubs, Martha Stewart Living Omnimedia and Radio City Music Hall; effectively enhancing brand, social media and consumer.
• Served as project manager and producer for a 13-episode cable craft series, and 75+ retail, online and certification program videos; increasing product brand recognition and education engagement by 60%.
• Established company’s first charitable partnership in 2011; exceeding goals by 500%.
• As international spokesman, built and managed a team of recruiters and successfully onboarded and trained 2500+ global instructors in eight months; reducing attrition from 18% to under 3% within two years.

• Manage consumer education training program. Coordinate annual consumer retreat. Write and manage purchase orders. Provide support services for coordinators and management. Process and allocate incoming inventory..
• Developed merchandising and floor plan for the launch of a new flagship store.
• Researched and reported sales data and buying strategies resulting in a 25% warehouse inventory overhead reduction.
• Grew annual consumer education retreat participation by 20%.

• Manage the daily operations of two brick & mortar locations and eCommerce website. Analyze inventory sales data and develop a strategic buying plan with key vendors. Negotiate wholesale pricing agreements. Develop.
• Product strategy, budget management, customer care and education strategy increased gross profits from $750,000 to $2.5M annually.
• Planned and executed bi-annual consumer events resulting in a 200% increase in sales year over year.
• Negotiated purchasing agreements with vendor partners increasing product specific sales by 500%.

Provide therapeutic and physical care for mentally and physically challenged children in a safe environment. Execute individual medical and physical therapy programs. Initiate interactive and recreational activities to provide growth and entertainment opportunities outside of a therapeutic and institutional setting.

• Develop and implement individual support plans (ISP) for independent living clients. Assist in the day-to-day care of developmentally disabled adults. Participate in sheltered workshop activities, home care, social.
• 25% increase in successful community integration and independent living of assigned client base.

Bachelor Of Arts (B.A.), Theology & Counseling

Broadcast Journalism