Shane Fleming Email & Phone Number

California, United States

San Francisco, Ca, Us

I co-led creative on one of the Bay Area’s largest accounts—AT&T’s Cricket Wireless. With $100M+ in media spending, it’s a fast-paced, high-volume account producing 8-10 FULLY integrated campaigns a year. As part of the leadership team, I helped run all aspects of the account, including guiding the business’ strategic direction, creative briefs, creative development, and production. We also led a roster of 6 agencies, providing them with the vision of each campaign. Along with mentoring 10+ creative teams, I also mentored and grew a team of designers across all aspects of visual design for Cricket.✓ The resulting work continued a growth streak of 18 consecutive quarters as the nation’s fastest-growing prepaid brand, a 20% subscriber increase, and an 8% market share increase—the largest in the category.✓ Led an exhaustive brand refresh resulting in an overall tighter brand—a clearer strategic positioning, more visually refined, and more consistent across all partner agencies, retail, and corporate departments.✓ Won Cricket's Paid Social account for the agency.

San Francisco, Ca, Us

I led creative on two major accounts—the Post Consumer Brands account (consisting of 3 national cereal brands), and the global MetLife account on their first global branding effort in 30 years. We set up a global platform in which other regions around the world could build upon, and we executed against campaign briefs for Japan, the US, and Mexico. I co-led 2-5 creative teams on fully-integrated campaigns, overseeing all creative and production efforts.✓ Pitched and won the Post Consumer Brands account—consisting of 3 national brands.✓ Honey Bunches of Oats broke records across Memorability, Brand Linkage, Breakthrough and Purchase Intent metrics, earning 4.7% growth in sales and 13 months of consecutive growth amid a declining category.✓ Made the archaic global MetLife brand modern and relevant again—by dumping Snoopy after 30 years, introducing sharp new global positioning platforms, and a slick rebranding.

I joined Facebook to help build its new internal advertising division “The Factory”, establishing the behemoth’s first-ever brand advertising presence. The department was set up as a long-term test to determine if integrated advertising campaigns could help move its key metrics on raising brand sentiment.✓ Created the brand’s first fully-integrated campaigns that ran at massive scale, in smaller global markets.✓ Surpassed key metrics on every campaign over my nearly 2 year tenure.✓ Launched the first full campaign for Zuck’s personal passion project, internet.org, raising Facebook brand sentiment by 15.5%

San Francisco, California, Us

I helped lead integrated campaigns on the global Cisco account, and the Adobe, Google, GE, and Sprint accounts. I was also fortunate enough to touch most accounts in the building during my tenure, all while under the direct tutelage of Rich Silverstein (where I learned the importance of humanity, the art of subtraction, and the power of a gut reaction).✓ Responsible for creating FOUR advertising “World’s Firsts” in my tenure.✓ My work on GE’s “Plug into the Smart Grid” was one of GS&P’s most awarded digital projects ever✓ Created first campaign for Adobe’s Marketing Analytics, resulting in a 45% increase in sales leads

New York, Ny, Us

Helped run the pitch teams that won the Mastercard and Taco Bell accounts, working directly with Nick Law (CCO). I also taught the MAS Greenhouse Program.

Sausalito, Ca, Us