Shane Fleming Email and Phone Number
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I’m a Senior Creative Director with 20+ years experience at some of the biggest players in the Bay Area, including lengthy and prolific stints at Goodby Silverstein, Facebook and Argonaut.I trained as a meticulous and craft-obsessed Art Director (I can spot an errant kern at 1000 yards) and I’ve brought the same focus and attention to my leadership roles. I’ve led big and small teams with empathy and creativity. Developed the client relationships needed to run major accounts, and put in the rigor and energy to win multiple pitches.My experience on both the brand and agency side has given me a very sharp understanding of how creativity and strategy can solve big problems and drive business results. It’s also given me a strong appreciation of the power of data to sharpen insights into provable strategies. I’ve produced everything from TikToks to multi-year brand campaigns, and I’ve won a whole bunch of awards along the way.In the small slices of time in between, you can find me surfing, painting and wrenching on motorcycles.
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Group Creative DirectorArgonaut Inc.California, United States
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Group Creative DirectorArgonaut Inc. Feb 2020 - PresentSan Francisco, Ca, UsI co-led creative on one of the Bay Area’s largest accounts—AT&T’s Cricket Wireless. With $100M+ in media spending, it’s a fast-paced, high-volume account producing 8-10 FULLY integrated campaigns a year. As part of the leadership team, I helped run all aspects of the account, including guiding the business’ strategic direction, creative briefs, creative development, and production. We also led a roster of 6 agencies, providing them with the vision of each campaign. Along with mentoring 10+ creative teams, I also mentored and grew a team of designers across all aspects of visual design for Cricket.✓ The resulting work continued a growth streak of 18 consecutive quarters as the nation’s fastest-growing prepaid brand, a 20% subscriber increase, and an 8% market share increase—the largest in the category.✓ Led an exhaustive brand refresh resulting in an overall tighter brand—a clearer strategic positioning, more visually refined, and more consistent across all partner agencies, retail, and corporate departments.✓ Won Cricket's Paid Social account for the agency. -
Creative DirectorArgonaut Inc. Feb 2016 - Feb 2020San Francisco, Ca, UsI led creative on two major accounts—the Post Consumer Brands account (consisting of 3 national cereal brands), and the global MetLife account on their first global branding effort in 30 years. We set up a global platform in which other regions around the world could build upon, and we executed against campaign briefs for Japan, the US, and Mexico. I co-led 2-5 creative teams on fully-integrated campaigns, overseeing all creative and production efforts.✓ Pitched and won the Post Consumer Brands account—consisting of 3 national brands.✓ Honey Bunches of Oats broke records across Memorability, Brand Linkage, Breakthrough and Purchase Intent metrics, earning 4.7% growth in sales and 13 months of consecutive growth amid a declining category.✓ Made the archaic global MetLife brand modern and relevant again—by dumping Snoopy after 30 years, introducing sharp new global positioning platforms, and a slick rebranding.
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Acd/CdFacebook Aug 2014 - Feb 2016I joined Facebook to help build its new internal advertising division “The Factory”, establishing the behemoth’s first-ever brand advertising presence. The department was set up as a long-term test to determine if integrated advertising campaigns could help move its key metrics on raising brand sentiment.✓ Created the brand’s first fully-integrated campaigns that ran at massive scale, in smaller global markets.✓ Surpassed key metrics on every campaign over my nearly 2 year tenure.✓ Launched the first full campaign for Zuck’s personal passion project, internet.org, raising Facebook brand sentiment by 15.5% -
Associate Creative DirectorGoodby, Silverstein & Partners Jun 2007 - Aug 2014San Francisco, California, UsI helped lead integrated campaigns on the global Cisco account, and the Adobe, Google, GE, and Sprint accounts. I was also fortunate enough to touch most accounts in the building during my tenure, all while under the direct tutelage of Rich Silverstein (where I learned the importance of humanity, the art of subtraction, and the power of a gut reaction).✓ Responsible for creating FOUR advertising “World’s Firsts” in my tenure.✓ My work on GE’s “Plug into the Smart Grid” was one of GS&P’s most awarded digital projects ever✓ Created first campaign for Adobe’s Marketing Analytics, resulting in a 45% increase in sales leads -
Associate Creative DirectorR/Ga May 2009 - Sep 2009New York, Ny, UsHelped run the pitch teams that won the Mastercard and Taco Bell accounts, working directly with Nick Law (CCO). I also taught the MAS Greenhouse Program. -
Interactive Creative DirectorButler, Shine, Stern & Partners Jan 2007 - Aug 2007Sausalito, Ca, Us
Shane Fleming Skills
Frequently Asked Questions about Shane Fleming
What company does Shane Fleming work for?
Shane Fleming works for Argonaut Inc.
What is Shane Fleming's role at the current company?
Shane Fleming's current role is Group Creative Director.
What is Shane Fleming's email address?
Shane Fleming's email address is sf****@****ing.com
What is Shane Fleming's direct phone number?
Shane Fleming's direct phone number is +141530*****
What skills is Shane Fleming known for?
Shane Fleming has skills like Art Direction, Interactive Advertising, Creative Direction, Graphic Design, Creative Strategy, Integrated Marketing, Advertising, Concept Development, Interaction Design, Interactive Marketing, Art, Digital Media.
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