As a key member of the operations team at OBASA Group, I provide strategic leadership for the marketing, sales, and communications of the parent company and 22 subsidiary business units. The corporate portfolio serves many industries such as software development, technology, hospitality, insurance, corporate housing, real estate development, and construction just to name a few. As such, I must navigate multiple competing projects and a diverse group of stakeholders.

Premier provider of fully-furnished suites for temporary accommodations - serving business travelers, corporate relocations, medical stays, displaced insurance policyholders, nomadic workers, and newcomers.

Cloud-based vendor management platform serving temporary accommodation industry.

Effective storytelling through compelling content and stunning visuals. I stay informed on the latest trends and technology. My production toolkit and industry contacts provides for the successful completion of any project. Able to assist with brand development; marketing strategy and planning; customer acquisition and retention; social media channels and online reputation management; liaise with suppliers, trades and stakeholders.I have held various key positions in creative, product development, sales, marketing, advisory, management and executive roles for highly respected companies including my own full-service agency. These have included other agencies, large manufacturers, academic institutions and high-tech firms. I was a partner in a film production company wearing many hats as a producer, editor, camera operator, sound technician, still photographer, 3D animator, motion graphics artist and graphic designer. I have been a global marketing consultant/freelance designer for many years, working on various projects from print and web to film and photography and everything in between. I have provided my services to NGO, government, non-profit and private clients. I have also been the brand guardian for numerous organizations.I provide comprehensive services that include but are not limited to:- Marketing Consulting- Strategy and Planning- Branding/Market Positioning- Creative Direction and Complete Design Services- Professional Photography- Professional Videography, Editing and Post Production- Aerial Photography/Videography- 2D Motion Animation and 3D Modeling and Animation and Rapid Prototyping- Website and Multimedia Development and Deployment- Copy Writing and EditingI invite you to contact me for all of your Marketing needs.

Delivering local information & entertainment while supporting the communities we serve. Delivering premium service & results to our clients. Putting the audience and clients at the center of every decision.

Shifting the stigma and negative reputation of the use car sales and automotive service industry by realigning the processes to be in the customer’s favour. The company differentiates itself from competitors with an excellent value proposition by providing an exclusive VIP service program for a low annual fee that drastically reduces the cost of vehicle ownership.

On July 1st, 2018 SoilVision Systems Ltd. was acquired by Bentley Systems to fill a gap they had in their engineering software assets – specifically in the area of Geotechnical engineering. It's still the same great team, turning out the same amazing software. Just with a new parent company.At its core, Bentley Systems is a software development company that supports the professional needs of those responsible for creating and managing the world’s infrastructure, including roadways, bridges, airports, skyscrapers, industrial and power plants as well as utility networks. Bentley delivers solutions for the entire lifecycle of the infrastructure asset, tailored to the needs of the various professions – the engineers, architects, planners, contractors, fabricators, IT managers, operators and maintenance engineers – who will work on and work with that asset over its lifetime. Comprised of integrated applications and services built on an open platform, each solution is designed to ensure that information flows between workflow processes and project team members to enable interoperability and collaboration.My role was creating customer-based marketing strategies aligning the campaigns and content to support the customer’s journey. This was supported by the creation of marketing collateral inclusive of print, video, blogging, social media, infographics and white papers. Conducting competitive analysis, defining KPIs, tracking market trends, success factors and ROI of campaigns was part of my day-to-day activities. In addition, I would define market segmentation models and formulate optimized messaging for solutions tailored for the various audiences then incorporate realized strategies into the product’s positioning and development roadmap.

A Saskatoon-based company developing 3D next-generation finite-element and slope stability numerical modeling software technologies to geotechnical engineers worldwide. I started with the company as the sole marketer to grow a diverse marketing and sales team. In collaboration with the Founder/CEO and the software development team leaders, I was directly involved in the platform development, UX/UI framework and design. I played a key role in getting new features and functionality into the development pipeline, resulting in the industry-leading software package.Noteworthy:• Achieved strong industry recognition and elevated the company to become a sought after acquisition target• 2017 SABEX Award for “Best New Product and/or Service” and was named an ABEX “Innovator Award” finalist• Project manager for the construction of SoilVision’s new multi-million dollar head office in Stonebridge Business Park in 2015

SoilVision Systems Ltd. provides next-generation finite-element and slope stability numerical modeling software technologies to geotechnical engineers worldwide. Our products, such as SVOFFICE™ are the most technologically advanced suite of 1D/2D/3D geotechnical software currently available and apply new technologies such as automatic mesh refinement, unsaturated soils, and 3D analysis. Our software demonstrates continuous innovation in close response to the needs of our customers to provide a competitive edge for those who utilize our products.I lead the Marketing and Sales teams and oversee our global network of Authorized Dealers. I also perform the role of creative director for all corporate and product collateral as well as lead the development team with all aspects of GUI and UX design.

SoilVision Systems Ltd. provides next-generation finite-element and slope stability numerical modeling software technologies to geotechnical engineers worldwide. Our products are the most technically advanced suite of 1D/2D/3D geotechnical software currently available and apply new technologies such as automatic mesh refinement, unsaturated soils, and 3D analysis. Our software demonstrates continuous innovation in close response to the needs of our customers to provide a competitive edge for those who utilize our software.

Reporting jointly to the Assistant Provost (IPA) and the Director of Internal Communications. I provided advise, speech writing, press-releases and op-ed pieces on all matters related to the Operating Budget Adjustments project and TransformUS initiative. My role often dealt with crisis management, preparing talking points for spokespeople during media appearances, planning town hall meetings and press events, and ghost writing for members of the U of S leadership team. This involved developing strategies to effectively communicate project progress with all stakeholders including the student body, faculty, operational staff, facilities and general public.

I held the position of Creative Director/Creative Services Manager at Norseman Structures (the former Cover-All Building Systems operation). Norseman Structures is a subsidiary of Norseman Inc. located in Edmonton, Alberta. Norseman Inc. is also the parent company of Norseman All Foam in Calgary and of the Camper’s Village chain of retail stores in Edmonton and Calgary.I worked with a team of artists and Marketing Managers within the Marketing and Communications department, providing project management and creative services in the form of strategy, conceptualization, design, production and distribution of marketing tools and collateral to the whole organization and our international dealer network. As such, all work was routinely translated into numerous languages and designed for global distribution. This work included magazine, newspaper and web advertisements, all printed materials, video, photography and supporting IT in the development of the corporate website and Intranet site. The role provided a wide range of service and support targeted at both internal and external audiences.

Managing a talented creative team in daily collaboration with contributors, suppliers, private and public stakeholders to reach objectives. I had the pleasure of overseeing the advertising and communication portfolios of the Persephone Theatre/Remai Arts Centre, Saskatoon Folkfest, Magna Electric Corp. and Prairie Meats to name a few. We were Agency of Record for the Saskatoon Health Region, the Ministries of Hightways and Insfrastructure, Advanced Education and Employment, Learning, Forestry, Northern Affairs, SaskWater, and Information Services Crown Corporation.Noteworthy:• Creative lead for the Persephone Theatre/Remai Arts Centre capital fundraising campaign, “Building on a River of Dreams”• Creative lead on the highly successful SaskJobs.com strategy to bring recent graduates and skilled workers back to Saskatchewan. This resulted in the real estate boom and population surge that took place between 2009 and 2014.• Redesigned the livery for the Sask. Grain Car Corp. My design was applied to the entire 890 hopper car fleet coast to coast• Complete Rebrand of Prairie Meats

A small production company primarily producing martial arts training videos and low budget independent films.

Independent representative selling Mutual Funds, Term Life Insurance, Group Plans, Retirement Planning, and related Financial Services. This taught me to have a keen understanding of the financial services industry from an insider perspective.

Led a five-person startup that initially provided point-of-purchase rich media advertising. The company was too early with the go-to-market strategy and too far ahead of the available technology to scale effectively – this necessitated a pivot into becoming a full-service agency that designed and produced attractive and engaging marketing materials, world-class websites and digital platforms. We collaborated with Frontlogic and Echoblast Solutions to develop several high tech products. This included custom payphone-style internet kiosks and the Tap and Go natural language search engine that powered The Brick Warehouse eCommerce site and Pic’N’Del online grocery delivery platform.

Manage and maintain the digital pre-press pipeline at a busy commercial printer including pre-flighting and file preparation to imagesetter film output and platemaking. Produce original attractive designs and collaborate with the entire production team to ensure accurate and timely production of printed materials of the highest quality.

Pre-flighting and file preparation of customer prepared creative as well as providing advice on the most cost-effective production methods. Produced beautiful designs and collaborated with the production team from concept to completion. I was trained as the key technician for the first “direct-to-plate” digital offset printing press in Western Canada.

The Moosomin World-Spectator is the oldest weekly newspaper in the province. I joined the publication just as a new owner aquired it. My first marching orders were to redesign the overall look of the paper including a new tabloid size layout, new masthead, and to lead the overhaul of the aging production department assets with a modernized Mac-based production pipeline.