Promoted to lead a team of five strategists (Financial Services, Retail, Health Care, Media, Public Sector)* Matured function to include customer presentations, sales and partner enablement, analyst and * journalist briefings, evangelization at industry bodies such as ISACs* Standardized GTMs to streamline collaboration across heavily matrixed Marketing organization* Pivoted GTMs in response to M&A involving Cloud Compute, API Security, Microsegmentation * Used quantitative decision-making and ROI analysis to drive proposed content and programs* Taught team to use LLM’s to augment insight, add efficiency* Achieved 2-4x higher ROI over horizontal content and programs

Promoted to add responsibility for leading 4-person customer evidence team.* Rebuilt function, doubling annual story production from ~20 to ~40 with no incremental headcount* Used CSAT survey data to create ~2,000 person dB of potential customer references* Launched AkamaiTV (4K livestream from show floors featuring customers, experts) * Mentored deputy who took over leadership after function was rebuilt

Promoted to add responsibility for initiating marketing support for Akamai's Netzero by 2030 program.* Built sales-led GTM (messaging and personas, content production, sales & partner training)* Enabled sales to close multiple deals where Sustainability made the difference in Closed/Won* Worked cross-functionally with engineering to productize customers’ Scope 3 data

Thought leader, content and enablement producer and customer advisor for $900M Media business.* Presented at Industry events, customer QBRs, tying trends and date to use cases to solutions* Built first TAM based on streaming traffic for use by product leadership* Developed GTMs for Media security, including anti-piracy & content protection* Contributed to ~17% annual security revenue growth during tenure

Initiated PMM function for addressable advertising start-up. Acquired by Roku in 2016 for $130M.* Grew team to four to support 49 sellers (up from 18), expanded globally, across nine products * Helped company grow topline 5.6x, from $30M to $167M

* Initiated PMM function for addressable advertising start-up* Formalized GTM, initiated market segmentation, personas, competitive analysis, win/loss

4th employee of SiteAdvisor, a security start-up acquired by McAfee for $74M one year after founding.Product Marketing* Developed and executed GTM plans, product positioning, competitive analysis and enterprise sales support. Coordinated with global Partner, Sales, PM and Support teams. * Grew active user base of SiteAdvisor by 268% (4-Year CAGR)* Launched new website that drove ~50% increase in lead generation for paid SMB version Public Relations Was chief spokesman and crisis comms manager for McAfee Web Security Group.* Selected coverage: CNN, US Weekly, C|Net, TechCrunch, Fortune, Walt Mossberg (WSJ) Content MarketingExecuted McAfee’s most successful content marketing campaigns ever.* Most Dangerous Celebrities (PRWeek’s Global Campaign of the Year, 2009)* Mapping the Malweb: Data-driven white paper ranking TLD abuse by country registrar* Phishing Quiz: ~365K sessions in 10 days, covered by CNN’s Situation Room* Spyware Rubbernecking: ~700K views on YouTube, $9K to produce* Who Broke the Internet?: Generated 100K+ Facebook likes

Pioneering user generated media start-up (Make your own video and avatar.)* Opened and won deals with Toyota, Bertelsmann, MTV, BET and others* Led team of four Account Executives to company’s first profitable quarter post-dot-com bubble

* Produced all hard news for CNNfn's News Hour with Lou Dobbs

* Favorite assignment: Data-driven investigation into Congressional misuse of military aircraft