Shane Kelly Email & Phone Number

Irving, Tx

• Create sales and support for multiple service offerings within the organization (including business development, lead generation, direct sales, customer retention, trade show selection and attendance, assist in marketing plan development, increase online media presence, etc.) culminating in +30% growth year over year.• Initially brought in to build a business development program for the landscape lighting division of the company (script writing, streamline/vetting of older database, follow up on potential prospects to convert into new customers) to provide lead generation resulting in an increased growth of 17% within first 6 months. • Promoted to Customer Development in order to expand the business development program to include all divisions, "Nite Time Décor", "Christmas Décor", "Barcana", and "PermaLites 365 (formerly known as Inception Lighting)" of the company and cross-promote within current customer base.• In meeting and surpassing goals, I was given additional duties and responsibilities of direct sales to current and prospective customer base in the states of Texas, Oklahoma, Louisiana, Mississippi, Arkansas, and Kansas, culminating in sales in excess of 10 Million Dollars from 2016 to the present.

Sherman Oaks, Ca And Burleson, Tx

• Providing multiple service offerings in business development, lead generation, direct sales, customer retention, attend trade shows and conferences on behalf of clients, marketing plan development, created online media presence, etc.• Additionally perform in-depth market research programs on vertical industry and competition, B2B/B2C.

Irving, Tx

•Provide exhibitors with superior customer service by consulting with them about services for their booth while being cognizant of their needs, financial liquidity, and relaying knowledge of exhibition rules to make sure they comply.•Market services to exhibitors in person, over telephone, and via digital means with a special focus on Exhibit/Booth Solutions, Labor, and Freight.•Travel to and dispense services to clients from show site(s) before, during, and post exposition (i.e. PACK EXPO & Pharma EXPO)•Deliver accurate, detailed exhibitor communications and financial information by documenting any and all correspondence into shared CRM (CoPro).•Reconcile issues from exhibitors in assigned territory with concerns about invoices, charges or services provided, and communicated customer satisfaction as well as quality considerations to Team Leader while receiving numerous commendations and plaudits.

Irving, Tx

• Responsible for Managing and selling advertising, trade show exhibit space, sponsorships, and other opportunities to qualified suppliers, distributors, and service providers within the Promotional Products Industry culminating sales in excess of $1,000,000.• Provided exceptional customer service to existing members and prospective members of PPAI (i.e. AIA, Geiger, Bulova, CPI, Essent, etc.)• Developed and created new business by identifying emerging markets and keeping ahead of trends in the promotional products industry as means of targeting prospects.• Achieved official T.A.S. (Trained Advertising Specialist) Certification for the Promotional Products Industry.• Represented Association to its members and prospects in multiple venues including, traveling to make on-site visits to members and prospective clients at their facility, as well as attend industry trade shows and social events.• Designed and enacted new streams of revenue through means of sponsorship, advertising, and ancillary products.• Tracked results and initiated actions that helped the Business Development Department to achieve its’ revenue and budgetary goals.

Dallas, Tx

• Created/managed new prospects and previous client communications to the fulfillment and customer satisfaction of these contracts to leading medical, biotech, and pharmaceutical companies. • Advised/consulted on the selection, conducting, and managing of market research and program studies on treatment patterns in several medical technology fields (i.e. in-vitro, in-vivo diagnostics, medical devices, pharmaceuticals, and life sciences).• Applied in depth business development, knowledge of industry needs, sales, negotiation skills, and client care in order to accomplish measurable results in acquiring high dollar accounts with companies…Life Technologies, Bio-Rad, Affymetrix, Thermo Fisher, Roche, Siemens, Abbott Diagnostics, Hologic, etc. achieving more than 3.2 million dollars in new business revenue for the calendar year 2012.• Provided detailed aspects of commercial/consumer research and presented market needs for the industry by utilizing operational and commercial guidance for developing distinctive products and services accomplished by designing and driving offerings such as lifecycle, market forecasts, positioning, segmentation and emerging market needs.• Lead internal and external strategic partner communications, analyzed and tracked sales, marketing and business development activities, budgets, and lead the way by providing input on growing market share and forecasting future resources, and headcounts to ensure consistent performance and quality of work.• Built and marketed the company’s profile utilizing my strategic business acumen, domestic/international marketing efforts, frequently attended trade shows and conferences for added visibility with face to face client interaction, in addition to regular telephone, e-mail, and social media conversation and follow up.

Fort Worth, Tx

• Responsible for building and creating new prospects/outlets while maintaining previous clients for 14 different branches (i.e. ideation, testing, modeling, telemarketing, customer service, direct mail, market research and business development) of the company.• Acquired accounts and procured meetings with several Fortune 500 companies of varying verticals such as Blue Cross and Blue Shield (secured 28 of 50 BCBS state businesses), USA Today, Time Warner, Los Angeles Times, Duke Energy, AT&T, Johnson & Johnson, etc. resulting in new business deals leading to an excess of 3 million dollars in new revenue.• Developed sales strategies that exceeded annual sales plan estimate while operating within assigned expense budget. Focused on researching and executing strategic/tactical sales planning to fruition.• Pursued new business opportunities to foster increased sales growth and visibility by attending conferences and trade-shows, additionally developing and establishing accounts that added to NOVO 1’s reputation and market penetration, in order to optimize brand building.• Accomplished in exceeding established sales performance initiatives of Regional Account Managers and provided input as needed to ensure deficiencies that existed (i.e. channel conflicts) were swiftly overcome through detailed communication and consistent follow up.

Huntington Beach, Ca

• Helped to design brochures and marketing tools for sales presentations and lead generation.• Conducted data-gathering sessions to create the ideal campaign for each specific target.• Developed comprehensive, all encompassing lists for lead generation.• Set up a presence on the internet, sent out hard copy/e-mail materials to prospects, to provide overview of client companies, in order to follow up with a call or visit.• Pre-qualified accounts and individual prospect companies.• Set up appointments for client company visits and presentation.• Followed up on prospective clients for quality control and feedback.

Calabasas, Ca

• Worked with and on behalf of Fortune 500 companies such as Nortel, ADC, and SBC and garnered leads that have generated in excess of 5 million dollars in new revenue for client companies.• Identified, targeted, mapped, designed, and helped to create the approach for specific accounts.• Conducted data-gathering sessions with client and client teams to create the ideal campaign for each specific account.• Created several telecontact scripts, provided continuous training of my team on the script changes/updates with regard to items like lead definition, products and services being sold or marketed, etc.• Worked closely with all areas of customer service and sales including attendance of trade shows to ensure all clients’ needs were met.

Major, Communications

Studied Communications

Standard

Education record