Shane Kump Email & Phone Number

Lead all digital marketing activities for The Ostler Group and our clients including; search engine optimization, PPC advertising, email marketing, display advertising, reputation management and website development and optimization. • Manage all client PPC accounts and campaigns across several different platforms including Google, Bing, and Facebook. Focusing on low overall CPC, high CTR, and maximizing ROI• Manage and organize email marketing/campaigns for all client accounts. Responsible for set up, monitoring, maintaining database, and overall email program and performance for our clients across several different states• Build, set up, and maintain client websites and optimize for search to maximize brand exposure in local search results. Responsible for building and optimizing custom web sites for clients and maintaining/optimizing client micro sites that are part of the national brand web site • Oversee several social profiles for clients on various platforms including Facebook, Twitter, YouTube, Foursquare, and blog sites. Responsible for creating and optimizing branded content to build overall social footprint for local franchise locations across the U.S• Provide thought leadership and identify trends and implement best practices for all areas of digital marketing• Grow the client brand’s online presence via digital activity in earned and owned channels• Oversee client digital analytics to set benchmarks, track success and refine strategy for website, mobile, social media, email, and paid search • Established and monitored benchmarks for measuring the impact of digital programs, analyzed, and reported on the effectiveness of campaignsResponsible for reviewing technologies and exploring new developments in the digital landscape, to keep our agency in touch with the latest online marketing trends. I ensure that all digital campaigns are delivered on time and on budget.

Reporting directly to the company CEO, I developed and implemented the company’s social media strategy (including four-independent product departments) to generating inbound traffic, drive sales, optimize consumer experience, encouraging product adoption, and enhance company brand and reputation. This includes development and execution that spans a variety of social media platforms, including blogging, Twitter, YouTube, Facebook, and LinkedIn. Engage leadership across various corporate departments to employ social media strategy and campaigns. Track, monitor, report and analyze company-wide social media content and activities. I am responsible for all online lead generating activities including organic and paid ads and campaigns. Set up a customer database used to collect and track lead contact information for future marketing activities. Support all company PR and communications activities including writing, editing and distributing press releases to targeted audiences and optimizing content to maximize online exposure.Manage all online paid advertising including Facebook Ads and Google Adwords accounts. Responsible for creating all ad text, images, and targeting ads to the correct audience in order to produce the highest possible CTR, conversion rate, and ROI.Managed a team of 3 graphic designers. Responsible for reporting all department activities and for the implementation of a Microsoft SharePoint team site used to help organize and improve department efficiency.

As the Social Media Coordinator for CollegeAmerica Service Inc. I was responsible for the development, execution and maintaining the corporate social media strategy, policies and procedures for CollegeAmerica and its affiliated entities. (Stevens-Henager College, CollegeAmerica, California College San Diego, and Independence University) • Managed and organized all corporate social media activities including 4 separate brand colleges and 23 campus locations • Established and maintain an institutional presence on social media networks such as Facebook, Twitter, YouTube, and LinkedIn• Monitor, Engage, Track, and Measure Social Media Efforts across all platforms including YouTube, LinkedIn, Facebook, Twitter, Delicious, Blogs, etc• Create and foster interactive communities between the schools and its students. • Provide support and training for instructors and staff throughout the colleges• Keyword/ brand reputation monitoring across all platforms. Proficient in Hootsuite, Google Analytics, and many third party Twitter applications• Manage the official college blogs including creating and editing engaging content optimized for SEO• Responsible for the colleges social media strategy, measuring, and monitoring company activities• Drafted corporate social media guidelines, procedure directives, and Facebook posting policyDuring my time managing social media activities I was responsible for: • Building a corporate following of 2,453 “Likes” on Facebook • Building a corporate Twitter following of 338• Building and maintaining a school blog site averaging 1,876 visits per month and 2,935 page views.• Building corporate YouTube channel with 47 total subscribers• Building corporate LinkedIn Groups with a total of 211 group members• Building corporate LinkedIn Company Pages with a total of 879 followers• Increased referring visits from social media profiles to corporate websites by 471 per month

Responsible for marketing to our existing clients to ensure they remain updated with Microsoft Dynamics GP, CRM and SharePoint products and promotions. I am also responsible for all email marketing activities including creating email announcements, email distribution, tracking, and gathering analytics for all email marketing campaigns using Constant Contact. In charge of scheduling and communicating our in house training classes to existing clients. • Webmaster of the company website • Responsible for representing & maintaining company profile on the internet through the use of SEO, SEM, Social Media, and Blog tools• Responsible for building and maintaining the company website (current website has been redesigned) as well as making all updates to site structure, site content, functionality, monitor all website activity and analytics• Increased weekly website visitors by approximately 63% in 7 months• Raised organic search rankings from the 6th position to consistently being in the #1 & #2 spot for our specific keywords • The company also dominates the first page of search results when searching for the company name through our involvement in several Social Networking sites• Set up, distribute, and track monthly remote training sessions for clients using Gotowebinar software• Record & edit the monthly sessions using Camtasia software, then publish to company online video library and YouTube channelCompleted the Licensing & Software Asset Management training requirements for the Microsoft Open License program. Proficient with the entire suite of Microsoft Office products, InfoPath 2007, Constant Contact, SharePoint, Adobe Photoshop, Dreamweaver, Dynamics GP, and Dynamics CRM ERP applications.

Education record

Education record