Shane Sheldon Email & Phone Number

Boston, MA, US

• Developed national selling strategy for Wildfare, achieving annual sales objectives through various channels including Natural/Specialty, Conventional Grocery, and Private label.
• Managed a team of 2 Directors of Sales, Head of Marketing, Operations lead, and broker management to drive sales growth.
• Collaborated with national distribution partners KeHe and UNFI to expand market reach and increase brand visibility.

Middleboro-Lakeville, Massachusetts, US

• Reported to the Director of Sales Strategy. Tasked with building relationships in markets and in new channels/segments to expand Ocean Spray’s portfolio. Responsible for all incubator sales functions.Duties included:
• Sales lead for: CBD beverage project launched in Sprouts, Boulder, Colorado. Sun protection supplements (Drug/Mass) Austin, Texas, Canine targeted water enhancer (Pet boutique) Boston, Massachusetts, Functional herbal.

Salt Lake City, Utah, US

• Responsibilities include sales growth/strategic goals for the Conventional/Natural Grocery, Sports Nutrition, and Drug channels located on the Eastern half of the United States. Calling on both ambient and.
• Develop and manage relationships and business with key partners including (but not limited to): CVS, Earth Fare, HEB, Publix, The Fresh Market, Ahold/Delhaize Group, Albertsons/Safeway, NCG, INFRA, Vitamin Shoppe, and.
• Oversee our national broker partner Presence Marketing while working with key distributor partners UNFI, and Kehe.

Luxembourg, LU

• Led implementation of strategic models to develop E-Commerce and increased New York Metro market share.
• Managed business with key retail partners, including (but not limited to): Whole Foods, The Fresh Market, New York Metro distributors, Delhaize, Bozzuto’s, Shaws/Star Market, Fresh Direct, and Amazon Fresh.
• Grew assigned book of business 26% over prior year to $58M in 2016.

Plymouth, MA, US

• Manage full sales lifecycle including account selling, demand planning, and inventory assortment. Also, managed broker groups and independent rep groups. Channels of focus:
• Sporting Goods (Dick's, Sports Authority, Big 5, Academy Sports, Gander Mountain, and Fanatics)
• Big Box Retailers (Target, and Walmart)
• Natural Grocer (Wegmans, and Whole Foods)
• Drug/Premium Goods (Spencer Gifts, CVS)

Plymouth, MA, US

Managed $750,000 growing the Swiss stainless steel water bottle distribution in Natural Grocer (Whole Foods and Wegmans), and Outdoor Sporting Goods (LLBean, Eastern Mountain Sports)Trade show Coordinator for the Natural Products Expo (East and West), Sports License and Tailgate Expo, Outdoor Retailer

Purchase, New York, US

Annually grew district of 8 route personnel 20% over prior year for two consecutive years totaling $11+MM in 2008 Northeast regions fastest growing district at 135% to prior year and sold the Nation’s Largest Super bowl display in 2008

Purchase, New York, US

Developed an “up and down the street” district of 11 route personnel, grossing more than $3.88MM, growing 109% to prior year

Purchase, New York, US

Completed intensive one year program with an emphasis on DSD and route management Named the Northeast Region’s “Rookie of the Year” out of 32 district sales leader designates for 2005